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CONSOLIDATED T. ROWE PRICE INVESTMENT PRODUCTS. (Fair Value Measurements) (Details) - Fair value, measurements, recurring [Member] - USD ($)
$ in Millions
Sep. 30, 2018
Dec. 31, 2017
Level 1 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents held in T. Rowe Price money market funds $ 1,747.9 $ 1,726.4
Investments held at fair value 1,618.9 942.9
Total 3,366.8 2,669.3
Level 2 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents held in T. Rowe Price money market funds 0.0 0.0
Investments held at fair value 19.9 17.4
Total 19.9 17.4
Consolidated T. Rowe Price investment products [Member] | Level 1 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents held in T. Rowe Price money market funds 17.6 6.2
Total 243.5 543.5
Liabilities (0.3) (0.1)
Consolidated T. Rowe Price investment products [Member] | Level 2 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents held in T. Rowe Price money market funds 0.1 0.7
Total 1,555.7 1,377.9
Liabilities (7.9) (13.7)
Consolidated T. Rowe Price investment products [Member] | Equity securities [Member] | Level 1 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value 224.3 536.0
Consolidated T. Rowe Price investment products [Member] | Equity securities [Member] | Level 2 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value 601.9 667.5
Consolidated T. Rowe Price investment products [Member] | Fixed income securities [Member] | Level 1 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value 0.0 0.0
Consolidated T. Rowe Price investment products [Member] | Fixed income securities [Member] | Level 2 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value 933.2 687.4
Consolidated T. Rowe Price investment products [Member] | Other investments [Member] | Level 1 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value 1.6 1.3
Consolidated T. Rowe Price investment products [Member] | Other investments [Member] | Level 2 [Member]    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investments held at fair value $ 20.5 $ 22.3