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FAIR VALUE MEASUREMENTS. (Details) - USD ($)
$ in Millions
Dec. 31, 2019
Dec. 31, 2018
Level 1 | Fair value, measurements, recurring    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents $ 1,355.6 $ 1,196.0
Total 3,309.7 3,096.5
Level 2 | Fair value, measurements, recurring    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Cash equivalents 0.0 0.0
Total 9.9 19.2
NAV Per Share    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investment held at fair value 99.7  
T. Rowe Price investment products    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investment held at fair value 1,402.9 1,538.4
T. Rowe Price investment products | Level 1 | Fair value, measurements, recurring    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investment held at fair value 1,954.1 1,900.5
T. Rowe Price investment products | Level 2 | Fair value, measurements, recurring    
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]    
Investment held at fair value $ 9.9 $ 19.2