_________ false
C101 רבוע כחול ישראל בע"מ 2
Public BLUE SQUARE - ISRAEL LTD
4860 Corporation no: 520042847
Stock Exchange/Market: רבוע כחול ישראל
633
123 Haamal 2, Afek Ind. Zone , Rosh-Ha'ayin 48092 , ,
Tel: 03-9282670 , 03-9282671 Fax: 03-9282498
E.mail address: ellils@bsi.co.il Date of transmission: 15/07/2010
Reference: 2010-02-556101
 
Israel Securities Authority Tel Aviv Stock Exchange  
www.isa.gov.il www.tase.co.il  








Immediate Report about Change of Name
Section 35AE(d) of the Securities Law, 5728-1968
The corporation announces the change of it’s name as follows:
1. The new name of the corporation is
2. The new Hebrew name of the corporation is
3. The new name was approved by the registrar on 07/07/2010
Attached please find the Registrar of Companies verification of the name change namechange_isa.pdf
References of previous documents relating to this matter(the reference does not constitute incorporation by reference):
       
Previous names of reporting entity:
Date of revision of form structure: 14/07/2010

Name of the Signatory: : Levinson Sela Elli , Position of Signatory in the reporting corporation: General Counsel & Corporate Secretary , Name of Employer Company: .
Haamal Telephone: 03-9282670 , Facsimile: 03-9282498 , E-mail: ellils@bsi.co.il 2