Ad-hoc | 25 April 2001 08:00
Ad hoc-Service: freenet.de AG
english
Ad hoc announcement transmitted by DGAP.
The issuer has the sole responsibility of this announcement.
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freenet.de enters “Content Syndication” market by purchasing stake in
instantCONTENT GmbH,
freenet.de AG/ Hamburg – freenet.de AG, a direct competitor of T-Online, is
entering into the emerging “Content Syndication” market, having bought a
majority holding in the instantCONTENT GmbH, Hamburg, Germany. This holding is
an expansion on the two companies’ successful past cooperation. “Content
Syndication” refers to the practice of reusing select content. Under the terms
of the cooperation, freenet.de AG – along with other content providers -makes
branded content such as horoscopes, celebrity and movie news, as well as other
premium content, available to instantCONTENT for distribution on the Internet.
At www.instantcontent.de, the instantCONTENT GmbH offers a platform on which
users can book all sorts of quality content for their websites.
In addition to free news headlines and panels, video and audio formats,
instantCONTENT also offers sophisticated fee-based premium content.
instantCONTENT handles the automatic distribution, integrates the content into
the content buyer”s layout, clears all copyrights and provides simple and
transparent invoicing. It has already signed websites including welt.de,
stern.de, laut.de and urbia.de as content suppliers, and the range is being
extended steadily. The instantCONTENT GmbH, online since mid-2000, already
counts more than 4,700 registered costumers, who have integrated the content
delivered by instantCONTENT on their websites. In April 2001, more than 4
million headlines have been delivered to the users of those websites. By joining
forces with freenet.de, the company will be greatly multiplying its potential
clientele.
end of ad hoc announcement, (c) DGAP 25.04.2001
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WKN: 579200; Index:
Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, München, Stuttgart, Hannover
250800 Apr 01