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Revenue | 12 Months Ended
--- | ---
Mar. 31, 2017
Revenue |
Revenue | 5. Revenue Revenue by segment is as follows:
|  | Year ended March 31, |
|  | 2015 |  | 2016 |  | 2017 |
|  | (in millions of RMB) |
Core commerce: |  |  |  |  |  |  |  |  |  |
China commerce retail (i) |  |  | 59,732 |  |  | 80,033 |  |  | 114,109 |
China commerce wholesale (ii) |  |  | 3,205 |  |  | 4,288 |  |  | 5,679 |
International commerce retail (iii) |  |  | 1,768 |  |  | 2,204 |  |  | 7,336 |
International commerce wholesale (iv) |  |  | 4,718 |  |  | 5,425 |  |  | 6,001 |
Others |  |  | 113 |  |  | 385 |  |  | 755 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Total core commerce |  |  | 69,536 |  |  | 92,335 |  |  | 133,880 |
Cloud computing (v) |  |  | 1,271 |  |  | 3,019 |  |  | 6,663 |
Digital media and entertainment (vi) |  |  | 2,191 |  |  | 3,972 |  |  | 14,733 |
Innovation initiatives and others (vii) |  |  | 3,206 |  |  | 1,817 |  |  | 2,997 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Total |  |  | 76,204 |  |  | 101,143 |  |  | 158,273 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
(i) | Revenue from China commerce retail is primarily generated from the Company's China retail marketplaces and includes revenue from online marketing services revenue and commissions.
(ii) | Revenue from China commerce wholesale is primarily generated from 1688.com and includes fees from memberships and value-added services and revenue from online marketing services.
(iii) | Revenue from international commerce retail is primarily generated from AliExpress and Lazada (Note 4(g)) and includes revenue from online marketing services revenue and commissions.
(iv) | Revenue from international commerce wholesale is primarily generated from Alibaba.com and includes fees from memberships and value-added services and revenue from online marketing services.
(v) | Revenue from cloud computing is primarily generated from the provision of services, such as elastic computing, database, storage and content delivery network, large scale computing, security, management and application services, big data analytics and a machine learning platform, as well as from web-hosting and domain name registration.
(vi) | Revenue from digital media and entertainment is primarily generated from Youku Tudou (Note 4(f)) and UCWeb (Note 4(k)) and includes revenue from P4P marketing services and display marketing services and subscriptions.
(vii) | Revenue from innovation initiatives and others is primarily generated from businesses such as AutoNavi (Note 4(i)) and other innovation initiatives. Other revenue also includes SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).
Revenue by type of service is as follows:
|  | Year ended March 31, |
|  | 2015 |  | 2016 |  | 2017 |
|  | (in millions of RMB) |
Online marketing services |  |  |  |  |  |  |  |  |  |
P4P and display marketing |  |  | 36,197 |  |  | 53,185 |  |  | 83,581 |
Other online marketing services |  |  | 3,938 |  |  | 3,963 |  |  | 5,706 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Total online marketing services |  |  | 40,135 |  |  | 57,148 |  |  | 89,287 |
Commission |  |  | 22,705 |  |  | 27,793 |  |  | 37,848 |
Membership fees and value-added services |  |  | 6,431 |  |  | 7,627 |  |  | 10,638 |
Cloud computing services |  |  | 1,271 |  |  | 3,019 |  |  | 6,663 |
Other revenue (i) |  |  | 5,662 |  |  | 5,556 |  |  | 13,837 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
Total |  |  | 76,204 |  |  | 101,143 |  |  | 158,273 |
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
(i) | Other revenue mainly represents revenue from other services provided by Youku Tudou (Note 4(f)), Lazada (Note 4(g)), AutoNavi (Note 4(i)) and UCWeb (Note 4(k)), storefront fees, SME Annual Fee received from Ant Financial Services and interest income generated from micro loans before the completion of the restructuring of Payment Services during the year ended March 31, 2015 (Note 4(b)).

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