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Pay vs Performance Disclosure | 12 Months Ended
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Dec. 31, 2024 USD ($) | Dec. 31, 2023 USD ($) | Dec. 31, 2022 USD ($) | Dec. 31, 2021 USD ($) | Dec. 31, 2020 USD ($)
Pay vs Performance Disclosure |  |  |  |  |
Pay vs Performance Disclosure, Table |
|  |  |  |  |  | Value of Initial Fixed $100 Investment Based on: |  |  |  |
Year | Summary Compensation Table Total for CEO ($) | Compensation Actually Paid to CEO ($) | Average Summary Compensation Table Total for Non-CEO NEOs ($) | Average Compensation Actually Paid to Non-CEO NEOs ($) |  | KMB TSR ($) | S&P 500 Consumer Staples Index TSR ($) |  | Net Income ($ Millions) | Annual Organic Sales Growth %
(a) | (b) | (c) | (d) | (e) |  | (f) | (g) |  |  | (h) | (i)
2024 | 16,413,045 |  | 23,830,638 |  | 5,755,256 |  | 7,444,749 |  |  | 113.18 |  | 150.76 |  |  |  | 2,545 |  | 3.2 | %
2023 | 16,528,052 |  | 20,793,207 |  | 5,103,079 |  | 5,909,333 |  |  | 101.25 |  | 131.24 |  |  |  | 1,764 |  | 4.7 | %
2022 | 14,555,561 |  | 23,441,071 |  | 5,504,660 |  | 7,301,881 |  |  | 108.96 |  | 130.57 |  |  |  | 1,934 |  | 7.2 | %
2021 | 12,009,162 |  | 3,318,480 |  | 4,589,273 |  | 2,631,289 |  |  | 110.71 |  | 131.38 |  |  |  | 1,814 |  | (1.0) | %
2020 | 13,465,320 |  | 21,472,501 |  | 5,323,497 |  | 7,005,404 |  |  | 100.95 |  | 110.75 |  |  |  | 2,352 |  | 5.8 | %
Company Selected Measure Name | annual organic sales growth |  |  |  |
Named Executive Officers, Footnote | Column (b). Reflects compensation amounts reported in the “Summary Compensation Table” for our CEO, Mike Hsu, for the respective years shown. Column (d). The following non-CEO named executive officers are included in the average figures shown:
2020: | Maria Henry, Russell Torres, Kimberly Underhill, Sandi Karrmann, Achal Agarwal
2021: | Maria Henry, Russell Torres, Kimberly Underhill, Jeffrey Melucci, Gonzalo Uribe
2022: | Maria Henry, Russell Torres, Jeffrey Melucci, Zack Hicks, Nelson Urdaneta
2023: | Russell Torres, Jeffrey Melucci, Zack Hicks, Nelson Urdaneta
2024: | Russell Torres, Jeffrey Melucci, Zack Hicks, Nelson Urdaneta
Peer Group Issuers, Footnote | Column (g). For the relevant fiscal year, represents the cumulative TSR of the S&P 500 Consumer Staples Index ("Peer Group TSR") for the measurement periods ending on December 31 of each of 2024, 2023, 2022, 2021 and 2020, respectively. |  |  |  |
PEO Total Compensation Amount | $ 16,413,045 | $ 16,528,052 | $ 14,555,561 | $ 12,009,162 | $ 13,465,320
PEO Actually Paid Compensation Amount | $ 23,830,638 | 20,793,207 | 23,441,071 | 3,318,480 | 21,472,501
Adjustment To PEO Compensation, Footnote | Column (c). “Compensation actually paid” to our CEO in 2024 reflects the respective amounts set forth in column (b) of the table above, adjusted as set forth in the table below, as determined in accordance with SEC rules. For awards with dividend rights, these amounts are paid in company shares once the underlying award vests, and are incorporated as applicable in the table below. The dollar amounts reflected in column (b) of the table above do not reflect the actual amount of compensation earned by or paid to our CEO during 2024. For information regarding the decisions made by our Management Development and Compensation Committee in regards to the CEO’s compensation for 2024, please see “Compensation Discussion & Analysis” above.
Year | 2024
CEO | M. Hsu
SCT Total Compensation ($) | 16,413,045 |
Less: Stock and Option Award Values Reported in SCT for the Covered Year ($) | (11,000,028) |
Plus: Fair Value for Stock and Option Awards Granted in the Covered Year ($) | 10,562,348 |
Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years ($) | 4,513,307 |
Change in Fair Value of Stock and Option Awards from Prior Years that Vested in the Covered Year ($) | 3,341,966 |
Less: Fair Value of Stock and Option Awards Forfeited during the Covered Year ($) | — |
Less: Aggregate Change in Actuarial Present Value of Accumulated Benefit Under Pension Plans ($) | — |
Plus: Aggregate Service Cost and Prior Service Cost for Pension Plans ($) | — |
Compensation Actually Paid ($) | 23,830,638 |
Non-PEO NEO Average Total Compensation Amount | $ 5,755,256 | 5,103,079 | 5,504,660 | 4,589,273 | 5,323,497
Non-PEO NEO Average Compensation Actually Paid Amount | $ 7,444,749 | 5,909,333 | 7,301,881 | 2,631,289 | 7,005,404
Adjustment to Non-PEO NEO Compensation Footnote | Column (e). Average “compensation actually paid” for our non-CEO NEOs in 2024 reflects the respective amounts set forth in column (d) of the table above, adjusted as set forth in the table below, as determined in accordance with SEC rules. For awards with dividend rights, these amounts are paid in company shares once the underlying award vests, and are incorporated as applicable in the table below. The dollar amounts reflected in column (d) of the table above do not reflect the actual amount of compensation earned by or paid to our non-CEO NEOs during 2024. For information regarding the decisions made by our Management Development and Compensation Committee in regards to the non-CEO NEOs' compensation for 2024, please see “Compensation Discussion and Analysis” above.
Year | 2024 Average
Non-CEO NEOs ($) | See Column (d) note
SCT Total Compensation ($) | 5,755,256 |
Less: Stock and Option Award Values Reported in SCT for the Covered Year ($) | (3,487,527) |
Plus: Fair Value for Stock and Option Awards Granted in the Covered Year ($) | 3,379,522 |
Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years ($) | 1,184,119 |
Change in Fair Value of Stock and Option Awards from Prior Years that Vested in the Covered Year ($) | 613,379 |
Less: Fair Value of Stock and Option Awards Forfeited during the Covered Year ($) | — |
Less: Aggregate Change in Actuarial Present Value of Accumulated Benefit Under Pension Plans ($) | — |
Plus: Aggregate Service Cost and Prior Service Cost for Pension Plans ($) | — |
Compensation Actually Paid ($) | 7,444,749 |
Equity Valuation Assumption Difference, Footnote | Equity Valuations: Stock option grant date fair values are calculated based on the Black-Scholes option pricing model as of date of grant. Adjustments have been made using stock option fair values as of each measurement date using the stock price as of the measurement date and updated assumptions (i.e., term, volatility, dividend yield, risk free rates) as of the measurement date. Performance-based restricted share unit grant date fair values are calculated using the stock price as of date of grant assuming target performance. Adjustments have been made using the stock price and performance accrual modifier as of year end and as of the date of vest. Time-vested restricted share unit grant date fair values are calculated using the stock price as of date of grant. Adjustments have been made using the stock price as of year end and as of each date of vest. Equity Valuations: Stock option grant date fair values are calculated based on the Black-Scholes option pricing model as of date of grant. Adjustments have been made using stock option fair values as of each measurement date using the stock price as of the measurement date and updated assumptions (i.e., term, volatility, dividend yield, risk free rates) as of the measurement date. Performance-based restricted share unit grant date fair values are calculated using the stock price as of date of grant assuming target performance. Adjustments have been made using the stock price and performance accrual modifier as of year end and as of the date of vest. Time-based restricted share unit grant date fair values are calculated using the stock price as of date of grant. Adjustments have been made using the stock price as of year end and as of each date of vest. The aggregate change in actuarial present value of accumulated benefit under pension plans reflects the amount reported for the applicable year in the Summary Compensation Table. |  |  |  |
Compensation Actually Paid vs. Total Shareholder Return | Compensation Actually Paid vs. KMB and Peer Group TSR Fiscal Year
| KMB CEO |  | Avg. Other KMB NEOs |  | KMB TSR |  | S&P 500 Consumer Staples Index
Compensation Actually Paid vs. Net Income | Compensation Actually Paid vs. KMB Net Income Fiscal Year
| KMB CEO |  | Avg. Other KMB NEOs |  | KMB Net Income
Compensation Actually Paid vs. Company Selected Measure | Fiscal Year
| KMB CEO |  | Avg. Other KMB NEOs |  | KMB Organic Sales Growth
Tabular List, Table |
Measure | Nature | Explanation
Organic sales growth | Financial measure | A non-GAAP financial measure consisting of sales growth generated from within the company and excluding the impact of currency changes, business exits, and acquisition/ divestiture activity.
Modified free cash flow | Financial measure | A non-GAAP financial measure consisting of cash produced through operations, minus outlays of cash for capital expenditures. Free cash flow may be modified for externally disclosed unusual items and/or material unplanned business events.
Adjusted EPS | Financial measure | A non-GAAP financial measure that consists of diluted net income per share that is then adjusted to eliminate the effect of items or events that the Committee determines in its discretion should be excluded for compensation purposes.
Market share | Non-financial measure | Grow or maintain overall weighted market share.
Inclusion, equity, and diversity | Non-financial measure | Progress towards building a culture of inclusion that encourages the recruitment, development and retention of talent from all backgrounds.
Total Shareholder Return Amount | $ 113.18 | 101.25 | 108.96 | 110.71 | 100.95
Peer Group Total Shareholder Return Amount | 150.76 | 131.24 | 130.57 | 131.38 | 110.75
Net Income (Loss) | $ 2,545,000,000 | $ 1,764,000,000 | $ 1,934,000,000 | $ 1,814,000,000 | $ 2,352,000,000
Company Selected Measure Amount | 0.032 | 0.047 | 0.072 | (0.010) | 0.058
PEO Name | Mike Hsu |  |  |  |
Additional 402(v) Disclosure | Column (f). For the relevant fiscal year, represents the cumulative total shareholder return (TSR) of Kimberly-Clark for the measurement periods ending on December 31 of each of 2024, 2023, 2022, 2021 and 2020, respectively. Column (h). Reflects “Net Income” in the company’s Consolidated Income Statements included in the Company’s Annual Reports on Form 10-K for each of the years ended December 31, 2024, 2023, 2022, 2021 and 2020. Column (i). Company-selected Measure is annual organic sales growth which is described below. |  |  |  |
Measure:: 1 |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Name | Organic sales growth |  |  |  |
Non-GAAP Measure Description | A non-GAAP financial measure consisting of sales growth generated from within the company and excluding the impact of currency changes, business exits, and acquisition/ divestiture activity. |  |  |  |
Measure:: 2 |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Name | Modified free cash flow |  |  |  |
Non-GAAP Measure Description | A non-GAAP financial measure consisting of cash produced through operations, minus outlays of cash for capital expenditures. Free cash flow may be modified for externally disclosed unusual items and/or material unplanned business events. |  |  |  |
Measure:: 3 |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Name | Adjusted EPS |  |  |  |
Non-GAAP Measure Description | A non-GAAP financial measure that consists of diluted net income per share that is then adjusted to eliminate the effect of items or events that the Committee determines in its discretion should be excluded for compensation purposes. |  |  |  |
Measure:: 4 |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Name | Market share |  |  |  |
Non-GAAP Measure Description | Grow or maintain overall weighted market share. |  |  |  |
Measure:: 5 |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Name | Inclusion, equity,and diversity |  |  |  |
Non-GAAP Measure Description | Progress towards building a culture of inclusion that encourages the recruitment, development and retention of talent from all backgrounds. |  |  |  |
PEO | Stock Awards Adjustment [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | $ (11,000,028) |  |  |  |
PEO | Equity Awards Granted During The Year [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 10,562,348 |  |  |  |
PEO | Equity Awards Granted In Prior Years, Unvested [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 4,513,307 |  |  |  |
PEO | Equity Awards Granted In Prior Years, Vested [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 3,341,966 |  |  |  |
PEO | Equity Awards Forfeited [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 0 |  |  |  |
PEO | Change In Pension Value [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 0 |  |  |  |
PEO | Pensions Adjustments, Service Cost [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 0 |  |  |  |
Non-PEO NEO | Stock Awards Adjustment [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | (3,487,527) |  |  |  |
Non-PEO NEO | Equity Awards Granted During The Year [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 3,379,522 |  |  |  |
Non-PEO NEO | Equity Awards Granted In Prior Years, Unvested [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 1,184,119 |  |  |  |
Non-PEO NEO | Equity Awards Granted In Prior Years, Vested [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 613,379 |  |  |  |
Non-PEO NEO | Equity Awards Forfeited [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 0 |  |  |  |
Non-PEO NEO | Change In Pension Value [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | 0 |  |  |  |
Non-PEO NEO | Pensions Adjustments, Service Cost [Member] |  |  |  |  |
Pay vs Performance Disclosure |  |  |  |  |
Adjustment to Compensation, Amount | $ 0 |  |  |  |

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