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Goodwill and intangible assets | 9 Months Ended
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Jun. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill and intangible assets | Goodwill and intangible assets Goodwill and intangible assets deemed to have an indefinite life are not amortized, but are evaluated annually for impairment as part of our annual business planning cycle in the fourth fiscal quarter, or when indicators of a potential impairment are present. The following table sets forth goodwill by segment as of October 1, 2018 and June 30, 2019:
| Americas |  | International |  | Unallocated |  | Total
Balance at October 1, 2018 | $ | 228.4 |  |  | $ | 15.8 |  |  | $ | — |  |  | $ | 244.2 |
Battery Acquisition | — |  |  | — |  |  | 547.2 |  |  | 547.2 |
Auto Care Acquisition | — |  |  | — |  |  | 270.1 |  |  | 270.1 |
Cumulative translation adjustment | — |  |  | (0.2 | ) |  | 1.1 |  |  | 0.9 |
Balance at June 30, 2019 | $ | 228.4 |  |  | $ | 15.6 |  |  | $ | 818.4 |  |  | $ | 1,062.4 |
The Company is still evaluating the reporting unit and segment allocation of the goodwill acquired in the Battery and Auto Care Acquisitions as of June 30, 2019. Energizer had indefinite-lived intangible assets of $1,292.4 at June 30, 2019 and $76.9 at September 30, 2018. The increase was due to the Battery Acquisition of $513.0 and the Auto Care Acquisition of $702.9, slightly offset by changes in foreign currency of $0.4. Total intangible assets at June 30, 2019 are as follows:
| Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount
Trademarks and trade names | $ | 61.0 |  |  | $ | 8.8 |  |  | $ | 52.2 |
Customer relationships | 412.5 |  |  | 28.2 |  |  | 384.3 |
Patents | 34.5 |  |  | 7.6 |  |  | 26.9 |
Proprietary technology | 174.5 |  |  | 10.5 |  |  | 164.0 |
Proprietary formulas | 2.4 |  |  | 0.2 |  |  | 2.2 |
Non-compete | 0.5 |  |  | 0.3 |  |  | 0.2 |
Total Amortizable intangible assets | 685.4 |  |  | 55.6 |  |  | 629.8 |
Trademarks and trade names - indefinite lived | 1,292.4 |  |  | — |  |  | 1,292.4 |
Total Other intangible assets, net | $ | 1,977.8 |  |  | $ | 55.6 |  |  | $ | 1,922.2 |
Total intangible assets at September 30, 2018 were as follows:
| Gross Carrying Amount |  | Accumulated Amortization |  | Net Carrying Amount
Trademarks and trade names | $ | 44.3 |  |  | $ | 6.1 |  |  | $ | 38.2 |
Customer relationships | 99.6 |  |  | 13.4 |  |  | 86.2 |
Patents | 34.5 |  |  | 5.7 |  |  | 28.8 |
Proprietary formulas | 2.4 |  |  | 0.1 |  |  | 2.3 |
Non-compete | 0.5 |  |  | 0.2 |  |  | 0.3 |
Total Amortizable intangible assets | 181.3 |  |  | 25.5 |  |  | 155.8 |
Trademarks and trade names - indefinite lived | 76.9 |  |  | — |  |  | 76.9 |
Total Other intangible assets, net | $ | 258.2 |  |  | $ | 25.5 |  |  | $ | 232.7 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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