Corporate | 23 August 2001 11:00
HAWESKO Holding AG
english
Corporate-news announcement sent by DGAP.
The sender is solely responsible for the contents of this announcement.
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Hawesko awarded distribution rights for Penfolds wines
Wholesale subsidiary Wein Wolf expands product range with renowned Australian
products
Hamburg, 23 August 2001. The wine trading group Hawesko Holding AG (HAWG.F,
604270) announced today that its subsidiary Wein Wolf Import has gained the
Australian wine producer Penfolds as a supplier. Wein Wolf will be the exclusive
distributor of Penfolds wines in Germany; the alliance is expected to be
effective from 1 January 2002.
Penfolds can look back on 150 years of tradition, and today has vineyards in
choice Australian locations such as Barossa Valley, Clare Valley, Eden Valley,
McLaren Vale and Coonawarra, on a total of 500 hectares. The assortment includes
world-famous premium labels such as “Penfolds Grange” and “Penfolds Adelaide
Hills”, which have won numerous awards.
The wines of the fifth continent are achieving double-digit sales growth in
Germany. In March 2001 they achieved a market share of more than 1% for the
first time. “In the future, we intend to continue developing the Australian
wines particularly at the upper end of the range”, said Guido Siebdrat, the
responsible managing director for marketing at Wein Wolf, “and we expect sales
development in line with the strong overall growth of the Australian segment in
the German market. We are very proud of the fact that Penfolds has entrusted us
with the proper positioning of its valuable wines in Germany.”
Hawesko Holding AG is the leading seller of premium wines and champagnes in
Germany. Through its three distribution channels – mail order/e-commerce
(particularly Hanseatisches Wein- und Sekt-Kontor), stationary specialist retail
(Jacques’ Wein-Depot) and wholesale (Wein Wolf and CWD Champagner- und Wein-
Distributionsgesellschaft) – the Group achieved sales of DM 454 million in 2000.
Hawesko employs a yearly average 515 staff members.
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More information on Penfolds can be found on the internet at
http://www.penfolds.com.au/
Published by: Hawesko Holding AG
Postfach 20 15 52
20205 Hamburg
Germany
Internet:
http://www.hawesko.com (Company profile)
http://www.winegate.de or
http://www.hawesko.de (Online shop)
Press/Media: Investor Relations:
Vera Maria Bau Thomas Hutchinson
VMB Consulting Hawesko Holding AG
Tel. (+49 2244) 91 27 36 Tel. (+49 40) 30 39 21 00
Fax (+49 2244) 91 27 38 Fax (+49 40) 30 39 21 05
e-mail: vmb@nsag.de e-mail: ir@hawesko.com
end of message, (c)DGAP 23.08.2001