Ad-hoc | 30 October 2008 08:42


Hugo Boss AG:_Sales and earnings development for the first nine months of 2008 and outlook on the current fiscal year

Hugo Boss AG / Change in Forecast/Quarter Results

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Metzingen. The Managing Board of HUGO BOSS AG publishes the key figures for
the first nine months of 2008. The HUGO BOSS fashion group increased total
sales in this period by 3% to EUR 1,364 million. Adjusted for currency
effects, sales increased by 6%.

In the third quarter of 2008, the EBIT was down 8% year-on-year at EUR 199
million (Q1-Q3 2007: EUR 218 million). Adjusted for the effects from the
change to the Managing Board and one-time consultancy expenses, EBIT
decreased by 1% to EUR 216 million. As a result of this and due to higher
interest expenses, Group earnings declined by 17% to EUR 128 million (Q1-Q3
2007: EUR 153 million). At EUR 92 million, operating cash flow was by 35%
significantly above the value of the previous year (Q1-Q3 2007: EUR 67
million).

Key figures of the HUGO BOSS Group:


in € million                Jan. – Sep.      Jan. – Sep.   Veränderung in
                                   2008             2007                %
Sales                           1,363.6          1,327.7                3
EBIT before special               215.6            217.7               -1
items
EBIT                              199.4            217.7               -8
Earnings before taxes             172.4            212.0              -19
Net income                        127.6            153.2              -17


As a result of the general economic situation characterized by ongoing numerous and unclarified business uncertainties, the HUGO BOSS management has adjusted its sales and earnings outlook for fiscal year 2008. In the context of a considerable decline of retail sales in important regions during the second half of 2008, the HUGO BOSS Managing Board expects that the currency-adjusted sales growth for the whole of fiscal 2008 will be at the lower end of the previous 6-8% guidance range. Based on the current market assessment, EBIT before one-time effects is expected to be slightly below the level of the previous year, thus achieving a value between EUR 210 and 220 million. Metzingen, October 30, 2008 The Managing Board HUGO BOSS AG Dieselstrasse 12 72555 Metzingen Germany For further information on HUGO BOSS AG please visit our website at www.group.hugoboss.com. If you have any questions, please contact: Philipp Wolff Director of Communication Phone: +49 (0) 7123 94-2375 Fax: +49 (0) 7123 94-2051 Nicole Besemer Director of Investor Relations & Treasury Phone: +49 (0) 7123 94 -2478 Fax: +49 (0) 7123 94-2035 E-Mail: Investor-Relations@hugoboss.com This document contains forward-looking statements that reflect management's current views with respect to future events. The words 'anticipate,' 'assume,' 'believe,' 'estimate,' 'expect,' 'intend,' 'may,' 'plan,' 'project,' 'should,' and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements.We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made. Contact: Judith Eckl, Bereichsleiterin Recht Tel: +49-7123-94 2767 30.10.2008 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: Hugo Boss AG Dieselstraße 12 72555 Metzingen Deutschland Phone: +49 (0)712 394-0 Fax: +49 (0)712 394-2014 E-mail: info@hugoboss.com Internet: www.hugoboss.com ISIN: DE0005245534, DE0005245500, WKN: 524553, 524550, Indices: MDAX Listed: Regulierter Markt in Frankfurt (Prime Standard), Stuttgart; Freiverkehr in Berlin, Hannover, München, Hamburg, Düsseldorf End of News DGAP News-Service ---------------------------------------------------------------------------