Digital subscription results of AS Ekspress Grupp in the second quarter of 2025
The number of digital subscriptions of AS Ekspress Grupp increased by 10% in the
Baltic States year-over-year (2(nd) quarter: 4%, 1(st) six months: 3%) and
totalled 244 884 at the end of June.
* The number of digital subscriptions of AS Delfi Meedia that publishes the
news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and
several popular magazines increased by 12% year-over-year (2(nd) quarter:
6%, 1(st) six months: 5%) and totalled 119 811.
* The number of digital subscriptions of AS Õhtuleht Kirjastus, 50% of which
is owned by Ekspress Grupp, decreased by -10% year-over-year (2(nd) quarter:
2%, 1(st) six months: -3%) and totalled 24 460.
* The number of digital subscriptions of Geenius Meedia OÜ decreased by -1%
year-over-year (2(nd) quarter: 2%, 1(st) six months: 0%) and totalled 7388.
* In Latvia, the number of digital subscriptions of Delfi A/S increased by
23% year-over-year (2(nd) quarter: 3%, 1(st) six months: -4%) and totalled
33 840.
* In Lithuania, the number of digital subscriptions of Delfi increased by 11%
(2(nd) quarter: 1%, 1(st) six months: 8%) and totalled 47 758.
* The number of digital subscriptions of the Lithuanian media portal Lrytas
increased by 13% (2(nd) quarter: -3%, 1(st) six months: -1%) and totalled
11 627.
Comments by the Chairman of the Management Board of Ekspress Grupp, Mari-Liis
Rüütsalu:
"The number of digital subscriptions of AS Ekspress Grupp's periodicals
increased by 10% year-over-year and reached more than 244,000 subscriptions by
the end of the quarter. This is a good result considering the ongoing difficult
circumstances in the Baltic economies. The 4% growth in the 2(nd) quarter is
especially positive, showing a recovery after 1(st) quarter's stagnation.
The year-over-year growth in the Latvian and Lithuanian markets, where the
popularity of digital subscriptions continues to grow, was strong. In a year,
digital subscriptions increased by 23% in Latvia and 11% in Lithuania. Delfi
Meedia, the group's largest media company, has also shown a stable 12% growth
rate in the Estonian market.
The number of the subscriptions of Õhtuleht Kirjastus deceased by 10% year-over-
year, however, it increased by 2% in the last quarter. The year-over-year
decrease is largely attributable to a change in the cooperation model of one of
our business customers, which impacted the 1(st )quarter's results. There were
no such one-off factors in the 2(nd) quarter, and we are witnessing a growth
trend again. The 2% growth of Geenius Meedia in the last quarter also gives us
hope that the positive trend will continue.
We will continue to work consistently to increase the number of digital
subscribers in all markets. The Baltic digital subscriptions market continues to
have room for growth, especially in Latvia and Lithuania. We are still on track
towards our long-term goal of providing digital paid content to at least
340,000 subscribers in the Baltic States by the end of 2026."
Detailed overview of digital subscriptions
30.06.2025 31.03.2025 change 31.12.2024 change 30.06.2024 change
AS Delfi
Meedia 119 811 112 751 6% 114 631 5% 107 443 12%
AS Õhtuleht
Kirjastus 24 460 24 009 2% 25 257 -3% 27 104 -10%
Geenius
Meedia OÜ 7 388 7 219 2% 7 356 0% 7 439 -1%
Delfi AS
(Latvia) 33 840 32 918 3% 35 082 -4% 27 417 23%
Delfi UAB
(Lithuania) 47 758 47 341 1% 44 170 8% 42 834 11%
Lrytas UAB
(Lithuania) 11 627 12 034 -3% 11 686 -1% 10 321 13%
Total
Ekspress
Grupp 244 884 236 272 4% 238 182 3% 222 558 10%
The Group considers only the subscriptions with the value of more than 1 euro
per calendar month that are separately invoiced and separately cancellable at
any given time as digital subscriptions.
Digital subscription revenue makes up an increasingly larger share of the
digital revenue base of Ekspress Grupp. We are moving in the direction of the
Group's long-term goals of increasing the volume of digital subscriptions to
340 000 subscribers in the Baltic countries by the end of 2026. The long-term
goals
(https://view.news.eu.nasdaq.com/view?id=baabe8f9a44e0ad395f551538a5dcf9e9&lang=
en) of Ekspress Grupp were established and disclosed at the beginning of 2022.
Additional information
Lili Kirikal
CFO of the Group
[email protected] (mailto:[email protected])
AS Ekspress Grupp is the leading Baltic media group whose key activities include
web media content production, and publishing of newspapers, magazines and books.
The Group also operates an electronic ticket sales platform and ticket sales
offices in Latvia and Estonia, offers digital outdoor screen service in Estonia
and Latvia. In addition, the Group companies organize conferences, trainings and
events mainly in Estonia and Lithuania but also in Latvia. Ekspress Grupp
launched its operations in 1989 and employs about 1000 people.