Digital subscription results of AS Ekspress Grupp in the third quarter of 2025
The number of digital subscriptions of AS Ekspress Grupp increased by 10% in the
Baltic States year-over-year (3(rd) quarter: 0%, 9 months: 3%) and totalled
244 500 at the end of September.
* The number of digital subscriptions of AS Delfi Meedia that publishes the
news portal Delfi, newspapers Eesti Päevaleht, Maaleht, Eesti Ekspress and
several popular magazines increased by 8% year-over-year (3(rd) quarter:
1%, 9 months: 6%) and totalled 121 118.
* The number of digital subscriptions of AS Õhtuleht Kirjastus, 50% of which
is owned by Ekspress Grupp, decreased by -5% year-over-year (3(rd) quarter:
1%, 9 months: -2%) and totalled 24 746.
* The number of digital subscriptions of Geenius Meedia OÜ decreased by -10%
year-over-year (3(rd) quarter: -8%, 9 months: -8%) and totalled 6800.
* In Latvia, the number of digital subscriptions of Delfi A/S increased by
24% year-over-year (3(rd) quarter: -3%, 9 months: -6%) and totalled 32 875.
* In Lithuania, the number of digital subscriptions of Delfi increased by 22%
(3(rd) quarter: -1%, 9 months: 7%) and totalled 47 187.
* The number of digital subscriptions of the Lithuanian media portal Lrytas
increased by 4% (3(rd) quarter: 1%, 9 months: 1%) and totalled 11 774.
Comments by the Chairman of the Management Board of Ekspress Grupp, Mari-Liis
Rüütsalu:
"The number of digital subscriptions of Ekspress Grupp increased by 10% year-
over-year, reaching 244 500 subscriptions by the end of September. It is a
strong double-digit growth rate that shows the resilience of our business model
in a difficult economic situation.
In the third quarter, the Baltic States were generally at a standstill, and this
is also reflected in the numbers of our subscribers. Economic challenges and low
consumer confidence affect people's willingness to take out new subscriptions.
In Estonia, the results of Delfi Meedia show a stable 8% annual growth, which is
a very good number, considering that Delfi Meedia already has over 120 000
subscribers, which is a strong result in the Estonian market. In a mature
market, every new subscriber is increasingly more valuable and requires more
elaborate approach.
In Latvia and Lithuania, we see a continued strong interest in digital news and
the annual growth - 24% and 22% in Delfi portals, respectively - confirms that
there is a significant further growth potential. In these markets, we work hard
on both product development and targeted marketing activities to prepare for
larger growth numbers when consumer confidence and the economic situation
improve.
We believe that our investments in the quality and marketing activities of our
products will create a solid foundation for a new wave of growth."
Detailed overview of digital subscriptions
30.09.2025 30.06.2025 change 31.12.2024 change 30.09.2024 change
AS Delfi
Meedia 121 118 119 811 1% 114 631 6% 112 520 8%
AS Õhtuleht
Kirjastus 24 746 24 460 1% 25 257 -2% 26 127 -5%
Geenius
Meedia OÜ 6 800 7 388 -8% 7 356 -8% 7 534 -10%
Delfi AS
(Latvia) 32 875 33 840 -3% 35 082 -6% 26 552 24%
Delfi UAB
(Lithuania) 47 187 47 758 -1% 44 170 7% 38 608 22%
Lrytas UAB
(Lithuania) 11 774 11 627 1% 11 686 1% 11 270 4%
Ekspress
Grupp total 244 500 244 884 0% 238 182 3% 222 611 10%
The Group considers only the subscriptions with the value of more than 1 euro
per calendar month that are separately invoiced and separately cancellable at
any given time as digital subscriptions.
Digital subscription revenue makes up an increasingly larger share of the
digital revenue base of Ekspress Grupp. We are moving in the direction of the
Group's long-term goals of increasing the volume of digital subscriptions to
340 000 subscribers in the Baltic countries by the end of 2026. The long-term
goals
(https://view.news.eu.nasdaq.com/view?id=baabe8f9a44e0ad395f551538a5dcf9e9&lang=
en) of Ekspress Grupp were established and disclosed at the beginning of 2022.
Additional information
Rain Sarapuu
CFO of the Group
[email protected] (mailto:[email protected])
AS Ekspress Grupp is the leading Baltic media group whose key activities include
web media content production, and publishing of newspapers, magazines and books.
The Group also operates an electronic ticket sales platform and ticket sales
offices in Latvia and Estonia, offers digital outdoor screen service in Estonia
and Latvia. In addition, the Group companies organize conferences, trainings and
events mainly in Estonia and Lithuania but also in Latvia. Ekspress Grupp
launched its operations in 1989 and employs about 1000 people.