Digital subscription results of AS Ekspress Grupp for the fourth quarter of 2025
The total number of digital subscriptions of AS Ekspress Grupp increased by 7%
in the Baltic States year-over-year (4(th) quarter: 5%) and totalled 255 964 at
the end of December.
* The number of digital subscriptions of AS Delfi Meedia that publishes the
news portal Delfi, newspapers Maaleht, Eesti Ekspress and several popular
magazines increased by 9% year-over-year (4(th) quarter: 3%) and totalled
124 637.
* The number of digital subscriptions of AS Õhtuleht Kirjastus, 50% of which
is owned by Ekspress Grupp, decreased by -4% year-over-year (4(th) quarter:
-2%) and totalled 24 284.
* The number of digital subscriptions of Geenius Meedia OÜ decreased by -15%
year-over-year (4(th) quarter: -8%) and totalled 6224.
* In Latvia, the number of digital subscriptions of Delfi A/S increased by
14% year-over-year (4(th) quarter: 22%) and totalled 40 090.
* In Lithuania, the number of digital subscriptions of Delfi increased by 12%
(4(th) quarter: 5%) and totalled 49 378.
* The number of digital subscriptions of the Lithuanian media portal Lrytas
decreased by -3% (4(th) quarter: -4%) and totalled 11 351.
Comments by the Chairman of the Management Board of Ekspress Grupp, Liina Liiv:
"In 2025, the number of the digital subscriptions of Ekspress Grupp increased by
7% in total, reaching 255,964 subscriptions by the year-end. This is a strong
result for the entire year, confirming the appropriateness of our long-term
strategy even in a difficult economic environment.
The Baltic States experienced economic difficulties in the fourth quarter, and
this was also reflected in deceleration of our subscriber growth to 5%. Low
consumer confidence and general caution in spending affected people's
willingness to make new digital subscriptions in all Baltic States.
In Estonia, Delfi Meedia's last year's results show a stable growth of 9%. This
is an excellent result in a mature market where Delfi Meedia already has over
124,000 subscribers. In the Estonian market, each new subscriber becomes
increasingly more valuable for media companies and requires a more personal
approach than before.
The 4% decrease in the number of subscribers of Õhtuleht is mainly due to the
changes in the terms of the contract with one of the major business customers,
as sharing decreased significantly when the contract was extended. The 15% drop
in Geenius Meedia, which was taken over by Delfi Meedia at the year-end, is
related to a change in the accounting principles concerning the number of
subscribers and has no impact on the company's revenue or profits.
In Latvia and Lithuania, we see ongoing growing interest in digital news. The
annual growth rates of 14% and 12%, respectively, in Delfi portals confirm the
continued growth potential of the Latvian and Lithuanian markets. Delfi Latvia
showed a particularly strong result in the fourth quarter, when we achieved 22%
quarterly growth. We will continue to work hard on both product development and
targeted marketing activities in all markets."
Detailed overview of digital subscriptions
31.12.2025 30.09.2025 change 31.12.2024 change
AS Delfi Meedia 124 637 121 118 3% 114 631 9%
AS Õhtuleht Kirjastus 24 284 24 746 -2% 25 257 -4%
Geenius Meedia OÜ 6 224 6 800 -8% 7 356 -15%
Delfi AS (Latvia) 40 090 32 875 22% 35 082 14%
Delfi UAB (Lithuania) 49 378 47 187 5% 44 170 12%
Lrytas UAB (Lithuania) 11 351 11 774 -4% 11 686 -3%
Ekspress Grupp total 255 964 244 500 5% 238 182 7%
The Group considers only the subscriptions with the value of more than 1 euro
per calendar month that are separately invoiced and separately cancellable at
any given time as digital subscriptions.
Digital subscription revenue makes up an increasingly larger share of the
digital revenue base of Ekspress Grupp. We are moving in the direction of the
Group's long-term goals of increasing the volume of digital subscriptions to
340 000 subscribers in the Baltic countries by the end of 2026. The long-term
goals
(https://view.news.eu.nasdaq.com/view?id=baabe8f9a44e0ad395f551538a5dcf9e9&lang=
en) of Ekspress Grupp were established and disclosed at the beginning of 2022.
Additional information
Rain Sarapuu
CFO of the Group
[email protected] (mailto:[email protected])
AS Ekspress Grupp is the leading Baltic media group whose key activities include
web media content production, and publishing of newspapers, magazines and books.
The Group also operates an electronic ticket sales platform and ticket sales
offices in Latvia and Estonia, offers digital outdoor screen service in Estonia
and Latvia. In addition, the Group companies organize conferences, trainings and
events mainly in Estonia and Lithuania but also in Latvia. Ekspress Grupp
launched its operations in 1989 and employs about 1000 people.