Ad-hoc | 24 March 2009 09:33


Mexx Direct first major customer for Intershop and Fiege-PVS’s joint full-service business

Intershop Communications AG / Contract

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by
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The issuer is solely responsible for the content of this announcement.
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  - Reference order will generate up to EUR six million over five years for
    Intershop
  - High potential for increased income through sales-based compensation
    model - growth in step with the customer
  - New platform to be marketed to additional customers

Jena (Germany), March 24, 2009 - Intershop Communications AG announced that
it has received today a comprehensive service order from Fiege-PVS GmbH, a
subsidiary of PVS and Fiege a logistics company with sales of over EUR 1.8
billion, to full revamp online business for activities at Mexx, the
well-known international fashion brand.
Under the sales-based compensation model that is typical for its
full-service business, Intershop will receive a percentage of Mexx's sales
via its online shops. The contract has a minimum term of more than five
years. Guaranteed minimum sales for Intershop will be approximately EUR 3
million, but the Company expects to generate revenues of between EUR 4 and
6 million over the term of the contract assuming normal growth of the
online shop.
Intershop will operate the new sales platform, which is based on Enfinity
Suite 6, for Mexx's international online business from its headquarters in
Jena, as well as providing technical upgrades and extensive support
services. Intershop partner Fiege-PVS, will handle the logistics processes
and commercial services. Mexx is responsible for marketing, the product
range, and production.
The deal represents an important order for Intershop's full-service
e-commerce business area. It will be implemented using a new, comprehensive
Intershop reference application that will enable international sales
solutions to be deployed quickly at additional customers. Although the
application has initially been optimized for the fashion industry's
requirements, it is not limited to this sector.
Intershop sees this platform as an important milestone in its development
from a software provider to e-commerce company covering the entire value
chain for online sales together with its partners, a move that will allow
it to profit from the sustained strong growth in the global Internet
business.



Public Relations:
Dr. Ute Danz
T: +49-3641-50-1000
F: +49-3641-50-1002
pr@intershop.com

Investor Relations:
Annett Koerbs
T: +49-3641-50-1370
F: +49-3641-50-1309
ir@intershop.com





24.03.2009  Financial News transmitted by DGAP
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Language:     English
Issuer:       Intershop Communications AG
              Intershop Tower
              07740 Jena
              Deutschland
Phone:        +49 (0)3641-50-0
Fax:          +49 (0)3641-50-1002
E-mail:       ir@intershop.de
Internet:     www.intershop.de
ISIN:         DE000A0EPUH1, DE000A0C4ZE3
WKN:          A0EPUH, A0C4ZE
Indices:      CDAX, PRIMEALL, TECHALLSHARE
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Stuttgart, München, Hamburg, Düsseldorf
 
End of News                                     DGAP News-Service
 
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