v2.3.0.15
Segment Information
9 Months Ended
Oct. 30, 2011
Notes to financial statements [Abstract] 
Segment Information
Segment Information
 
Our Chief Executive Officer, who is considered to be our chief operating decision maker, or CODM, reviews financial information presented on an operating segment basis for purposes of making operating decisions and assessing financial performance. 
 
Our GPU business is comprised primarily of our GeForce discrete and chipset products which support desktop and notebook personal computers, or PCs, plus memory products.  Our GPU business also includes license revenue from the License Agreement with Intel.  Our professional solutions business, or PSB, is comprised of our Quadro professional workstation products and other professional graphics products, including our NVIDIA Tesla high-performance computing products. Our CPB is comprised of our Tegra mobile products plus license, royalty, other revenue and associated costs related to video game consoles and other digital consumer electronics devices.
 
The “All Other” category includes non-recurring charges and benefits that we do not allocate to our operating segments as these expenses and credits are not included in the segment operating performance measures evaluated by our CODM. There were no non-recurring charges or benefits for the three and nine months ended October 30, 2011 and October 31, 2010, respectively.
 
Our CODM does not review any information regarding total assets on an operating segment basis. Operating segments do not record intersegment revenue, and, accordingly, there is none to be reported. The accounting policies for segment reporting are the same as for NVIDIA as a whole. 

 
GPU
 
PSB
 
CPB
 
All Other
 
Consolidated
 
(In thousands)
Three Months Ended October 30, 2011
 
 
 
 
 
 
 
 
 
Revenue
$
644,802

 
$
230,295

 
$
191,083

 
$
—

 
$
1,066,180

Depreciation and amortization expense
$
29,547

 
$
5,427

 
$
17,413

 
$
—

 
$
52,387

Operating income (loss)
$
146,843

 
$
95,887

 
$
(45,640
)
 
$
—

 
$
197,090

Three Months Ended October 31, 2010
 

 
 

 
 

 
 

 
 

Revenue
$
581,863

 
$
210,115

 
$
51,934

 
$
—

 
$
843,912

Depreciation and amortization expense
$
31,488

 
$
7,782

 
$
7,516

 
$
—

 
$
46,786

Operating income (loss)
$
48,521

 
$
87,027

 
$
(31,765
)
 
$
—

 
$
103,783

Nine Months Ended October 30, 2011
 

 
 

 
 

 
 

 
 

Revenue
$
1,920,935

 
$
642,425

 
$
481,376

 
$
—

 
$
3,044,736

Depreciation and amortization expense
$
89,238

 
$
17,414

 
$
45,658

 
$
—

 
$
152,310

Operating income (loss)
$
406,833

 
$
235,635

 
$
(116,486
)
 
$
—

 
$
525,982

Nine Months Ended October 31, 2010
 

 
 

 
 

 
 

 
 

Revenue
$
1,913,130

 
$
614,935

 
$
128,868

 
$
—

 
$
2,656,933

Depreciation and amortization expense
$
97,180

 
$
20,379

 
$
23,037

 
$
—

 
$
140,596

Operating income (loss)
$
(57,846
)
 
$
246,117

 
$
(112,302
)
 
$
—

 
$
75,969



Revenue by geographic region is allocated to individual countries based on the location to which the products are initially billed even if our customers’ revenue is attributable to end customers that are located in a different location. The following tables summarize information pertaining to our revenue from customers based on invoicing address in different geographic regions:

 
Three Months Ended
 
Nine Months Ended
 
October 30, 2011
 
October 31, 2010
 
October 30, 2011
 
October 31, 2010
 
(In thousands)
Revenue:
 
 
 
 
 
 
 
China
$
209,986

 
$
282,300

 
$
732,202

 
$
930,981

Taiwan
293,171

 
220,322

 
857,717

 
687,474

Other Asia Pacific
223,597

 
112,292

 
561,708

 
395,091

United States
180,245

 
79,474

 
442,733

 
227,633

Other Americas
84,868

 
78,737

 
228,223

 
216,419

Europe
74,313

 
70,787

 
222,153

 
199,335

Total revenue
$
1,066,180

 
$
843,912

 
$
3,044,736

 
$
2,656,933



Revenue from significant customers, those representing 10% or more of total revenue, aggregated approximately 11% of our total revenue from one customer for the three and nine months ended October 30, 2011, respectively. Revenue from significant customers, those representing 10% or more of total revenue, aggregated approximately 12% of our total revenue from one customer and 13% of our total revenue from one customer for the three and nine months ended October 31, 2010, respectively.

Accounts receivable from significant customers, those representing 10% or more of total accounts receivable, aggregated approximately 18% of our accounts receivable balance from one customer at October 30, 2011 and approximately 11% of our accounts receivable balance from one customer at January 30, 2011.