Exhibit 99.2
Apple Inc.
Q2 2010 Unaudited Summary Data
| Q1 2010 | Q2 2009 | Q2 2010 | Sequential Change | Year/Year Change | ||||||||||||||||||||||
| CPU Units K |
Revenue $M |
CPU Units K |
Revenue $M |
CPU Units K |
Revenue $M |
CPU Units | Revenue | CPU Units | Revenue | |||||||||||||||||
| Operating Segments |
||||||||||||||||||||||||||
| Americas |
1,187 | $ | 6,092 | 809 | $ | 3,970 | 971 | $ | 4,993 | - 18% | - 18% | 20% | 26% | |||||||||||||
| Europe |
1,068 | 5,024 | 658 | 2,485 | 899 | 4,050 | - 16% | - 19% | 37% | 63% | ||||||||||||||||
| Japan |
105 | 783 | 109 | 587 | 129 | 887 | 23% | 13% | 18% | 51% | ||||||||||||||||
| Asia Pacific |
313 | 1,813 | 202 | 665 | 338 | 1,886 | 8% | 4% | 67% | 184% | ||||||||||||||||
| Retail |
689 | 1,971 | 438 | 1,377 | 606 | 1,683 | - 12% | - 15% | 38% | 22% | ||||||||||||||||
| Total Operating Segments |
3,362 | $ | 15,683 | 2,216 | $ | 9,084 | 2,943 | $ | 13,499 | - 12% | - 14% | 33% | 49% | |||||||||||||
| Units K | Revenue $M |
Units K | Revenue $M |
Units K | Revenue $M |
Sequential Change | Year/Year Change | |||||||||||||||||||
| Units | Revenue | Units | Revenue | |||||||||||||||||||||||
| Product Summary |
||||||||||||||||||||||||||
| Desktops (1) |
1,234 | $ | 1,692 | 818 | $ | 1,056 | 1,147 | $ | 1,532 | - 7% | - 9% | 40% | 45% | |||||||||||||
| Portables (2) |
2,128 | 2,758 | 1,398 | 1,904 | 1,796 | 2,228 | - 16% | - 19% | 28% | 17% | ||||||||||||||||
| Subtotal CPUs |
3,362 | 4,450 | 2,216 | 2,960 | 2,943 | 3,760 | - 12% | - 16% | 33% | 27% | ||||||||||||||||
| iPod |
20,970 | 3,391 | 11,013 | 1,665 | 10,885 | 1,861 | - 48% | - 45% | - 1% | 12% | ||||||||||||||||
| Other Music Related Products and Services (3) |
1,164 | 1,049 | 1,327 | 14% | 27% | |||||||||||||||||||||
| iPhone and Related Products and Services (4) |
8,737 | 5,578 | 3,793 | 2,427 | 8,752 | 5,445 | 0% | - 2% | 131% | 124% | ||||||||||||||||
| Peripherals and Other Hardware |
469 | 357 | 472 | 1% | 32% | |||||||||||||||||||||
| Software, Service and Other Sales |
631 | 626 | 634 | 0% | 1% | |||||||||||||||||||||
| Total Apple |
$ | 15,683 | $ | 9,084 | $ | 13,499 | - 14% | 49% | ||||||||||||||||||
| (1) | Includes iMac, Mac mini, Mac Pro and Xserve product lines. |
| (2) | Includes MacBook, MacBook Air and MacBook Pro product lines. |
| (3) | Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. |
| (4) | Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories. |
K = Units in thousands
$M = Amounts in millions