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Segment Information and Geographic Data (Tables) | 12 Months Ended
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Sep. 26, 2015
Summary Information by Operating Segment | The following table shows information by reportable operating segment for 2015, 2014 and 2013 (in millions):
|  | 2015 |  |  | 2014 |  |  | 2013 |
Americas: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 93,864 |  |  | $ | 80,095 |  |  | $ | 77,093 |
Operating income |  | $ | 31,186 |  |  | $ | 26,158 |  |  | $ | 24,829 |
Europe: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 50,337 |  |  | $ | 44,285 |  |  | $ | 40,980 |
Operating income |  | $ | 16,527 |  |  | $ | 14,434 |  |  | $ | 12,767 |
Greater China: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 58,715 |  |  | $ | 31,853 |  |  | $ | 27,016 |
Operating income |  | $ | 23,002 |  |  | $ | 11,039 |  |  | $ | 8,499 |
Japan: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 15,706 |  |  | $ | 15,314 |  |  | $ | 13,782 |
Operating income |  | $ | 7,617 |  |  | $ | 6,904 |  |  | $ | 6,668 |
Rest of Asia Pacific: |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 15,093 |  |  | $ | 11,248 |  |  | $ | 12,039 |
Operating income |  | $ | 5,518 |  |  | $ | 3,674 |  |  | $ | 3,762 |
Reconciliation of Segment Operating Income to Consolidated Statements of Operations | A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2015, 2014 and 2013 is as follows (in millions):
|  | 2015 |  |  | 2014 |  |  | 2013 |
Segment operating income |  | $ | 83,850 |  |  | $ | 62,209 |  |  | $ | 56,525 |
Research and development expense |  |  | (8,067 | ) |  |  | (6,041 | ) |  |  | (4,475 | )
Other corporate expenses, net |  |  | (4,553 | ) |  |  | (3,665 | ) |  |  | (3,051 | )
Total operating income |  | $ | 71,230 |  |  | $ | 52,503 |  |  | $ | 48,999 |
Net Sales | Net sales for 2015, 2014 and 2013 are as follows (in millions):
|  | 2015 |  |  | 2014 |  |  | 2013 |
Net sales: |  |  |  |  |  |  |  |  |  |  |  |
U.S. |  | $ | 81,732 |  |  | $ | 68,909 |  |  | $ | 66,197 |
China (1) |  |  | 56,547 |  |  |  | 30,638 |  |  |  | 25,946 |
Other countries |  |  | 95,436 |  |  |  | 83,248 |  |  |  | 78,767 |
Total net sales |  | $ | 233,715 |  |  | $ | 182,795 |  |  | $ | 170,910 |
| (1) | China includes Hong Kong.
Long-Lived Assets |
Long-lived assets as of September 26, 2015 and September 27, 2014 are as follows (in millions): |  | 2015 |  |  | 2014 |  |  |  |
Long-lived assets: |  |  |  |  |  |  |  |  |  |  |  |
U.S. |  | $ | 12,022 |  |  | $ | 9,108 |  |  |  |  |
China (1) |  |  | 8,722 |  |  |  | 9,477 |  |  |  |  |
Other countries |  |  | 3,040 |  |  |  | 2,917 |  |  |  |  |
Total long-lived assets |  | $ | 23,784 |  |  | $ | 21,502 |  |  |  |  |
| (1) | China includes Hong Kong. Long-lived assets located in China consist primarily of product tooling and manufacturing process equipment and assets related to retail stores and related infrastructure.
Net Sales by Product | Net sales by product for 2015, 2014 and 2013 are as follows (in millions):
|  | 2015 |  |  | 2014 |  |  | 2013 |
Net Sales by Product: |  |  |  |  |  |  |  |  |  |  |  |
iPhone (1) |  | $ | 155,041 |  |  | $ | 101,991 |  |  | $ | 91,279 |
iPad (1) |  |  | 23,227 |  |  |  | 30,283 |  |  |  | 31,980 |
Mac (1) |  |  | 25,471 |  |  |  | 24,079 |  |  |  | 21,483 |
Services (2) |  |  | 19,909 |  |  |  | 18,063 |  |  |  | 16,051 |
Other Products (1)(3) |  |  | 10,067 |  |  |  | 8,379 |  |  |  | 10,117 |
Total net sales |  | $ | 233,715 |  |  | $ | 182,795 |  |  | $ | 170,910 |
| (1) | Includes deferrals and amortization of related software upgrade rights and non-software services. |
| (2) | Includes revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and other services. |
| (3) | Includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories. |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8736-108599 + Details
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