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Segment Information and Geographic Data | 9 Months Ended
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Jun. 27, 2015
Segment Information and Geographic Data | Note 11 – Segment Information and Geographic Data The Company reports segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company’s reportable operating segments. The Company manages its business primarily on a geographic basis. The Company’s reportable operating segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. The Americas segment includes both North and South America. The Europe segment includes European countries, as well as India, the Middle East and Africa. The Greater China segment includes China, Hong Kong and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries, other than those countries included in the Company’s other operating segments. Each operating segment provides similar hardware and software products and similar services. The accounting policies of the various segments are the same as those described in Note 1, “Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements in Part II, Item 8 of the 2014 Form 10-K. The Company evaluates the performance of its operating segments based on net sales and operating income. Net sales for geographic segments are generally based on the location of customers and sales through the Company’s retail stores located in those geographic locations. Operating income for each segment includes net sales to third parties, related cost of sales and operating expenses directly attributable to the segment. Advertising expenses are generally included in the geographic segment in which the expenditures are incurred. Operating income for each segment excludes other income and expense and certain expenses managed outside the operating segments. Costs excluded from segment operating income include various corporate expenses such as R&D, corporate marketing expenses, certain share-based compensation expenses, income taxes, various nonrecurring charges and other separately managed general and administrative costs. The Company does not include intercompany transfers between segments for management reporting purposes. The following table shows information by operating segment for the three- and nine-month periods ended June 27, 2015 and June 28, 2014 (in millions):
|  | Three Months Ended |  |  | Nine Months Ended |
|  | June 27, 2015 |  |  | June 28, 2014 |  |  | June 27, 2015 |  |  | June 28, 2014 |
Americas: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 20,209 |  |  | $ | 17,574 |  |  | $ | 72,091 |  |  | $ | 60,345 |
Operating income |  | $ | 6,177 |  |  | $ | 5,932 |  |  | $ | 24,064 |  |  | $ | 20,030 |
Europe: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 10,342 |  |  | $ | 8,659 |  |  | $ | 39,760 |  |  | $ | 33,935 |
Operating income |  | $ | 3,275 |  |  | $ | 2,855 |  |  | $ | 13,269 |  |  | $ | 11,083 |
Greater China: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 13,230 |  |  | $ | 6,230 |  |  | $ | 46,197 |  |  | $ | 25,561 |
Operating income |  | $ | 5,147 |  |  | $ | 2,081 |  |  | $ | 18,227 |  |  | $ | 8,869 |
Japan: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 2,872 |  |  | $ | 2,627 |  |  | $ | 11,777 |  |  | $ | 11,719 |
Operating income |  | $ | 1,447 |  |  | $ | 1,214 |  |  | $ | 5,634 |  |  | $ | 5,376 |
Rest of Asia Pacific: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  | $ | 2,952 |  |  | $ | 2,342 |  |  | $ | 12,389 |  |  | $ | 9,112 |
Operating income |  | $ | 1,154 |  |  | $ | 706 |  |  | $ | 4,603 |  |  | $ | 2,978 |
A reconciliation of the Company’s segment operating income to the Condensed Consolidated Statements of Operations for the three- and nine-month periods ended June 27, 2015 and June 28, 2014 is as follows (in millions):
|  | Three Months Ended |  |  | Nine Months Ended |
|  | June 27, 2015 |  |  | June 28, 2014 |  |  | June 27, 2015 |  |  | June 28, 2014 |
Segment operating income |  | $ | 17,200 |  |  | $ | 12,788 |  |  | $ | 65,797 |  |  | $ | 48,336 |
Research and development expense |  |  | (2,034 | ) |  |  | (1,603 | ) |  |  | (5,847 | ) |  |  | (4,355 | )
Other corporate expenses, net |  |  | (1,083 | ) |  |  | (903 | ) |  |  | (3,343 | ) |  |  | (2,643 | )
Total operating income |  | $ | 14,083 |  |  | $ | 10,282 |  |  | $ | 56,607 |  |  | $ | 41,338 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 + Details
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