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Segment Information and Geographic Data (Tables) | 12 Months Ended
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Sep. 29, 2018
Segment Reporting [Abstract] |
Summary Information by Reportable Segment | The following table shows information by reportable segment for 2018, 2017 and 2016 (in millions):
| 2018 |  | 2017 |  | 2016
Americas: |  |  |  |  |
Net sales | $ | 112,093 |  |  | $ | 96,600 |  |  | $ | 86,613 |
Operating income | $ | 34,864 |  |  | $ | 30,684 |  |  | $ | 28,172 |
Europe: |  |  |  |  |
Net sales | $ | 62,420 |  |  | $ | 54,938 |  |  | $ | 49,952 |
Operating income | $ | 19,955 |  |  | $ | 16,514 |  |  | $ | 15,348 |
Greater China: |  |  |  |  |
Net sales | $ | 51,942 |  |  | $ | 44,764 |  |  | $ | 48,492 |
Operating income | $ | 19,742 |  |  | $ | 17,032 |  |  | $ | 18,835 |
Japan: |  |  |  |  |
Net sales | $ | 21,733 |  |  | $ | 17,733 |  |  | $ | 16,928 |
Operating income | $ | 9,500 |  |  | $ | 8,097 |  |  | $ | 7,165 |
Rest of Asia Pacific: |  |  |  |  |
Net sales | $ | 17,407 |  |  | $ | 15,199 |  |  | $ | 13,654 |
Operating income | $ | 6,181 |  |  | $ | 5,304 |  |  | $ | 4,781 |
Reconciliation of Segment Operating Income to the Consolidated Statements of Operations | A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2018, 2017 and 2016 is as follows (in millions):
| 2018 |  | 2017 |  | 2016
Segment operating income | $ | 90,242 |  |  | $ | 77,631 |  |  | $ | 74,301 |
Research and development expense | (14,236 | ) |  | (11,581 | ) |  | (10,045 | )
Other corporate expenses, net | (5,108 | ) |  | (4,706 | ) |  | (4,232 | )
Total operating income | $ | 70,898 |  |  | $ | 61,344 |  |  | $ | 60,024 |
Net Sales and Long-lived Assets | Net sales for 2018, 2017 and 2016 and long-lived assets as of September 29, 2018 and September 30, 2017 were as follows (in millions):
| 2018 |  | 2017 |  | 2016
Net sales: |  |  |  |  |
U.S. | $ | 98,061 |  |  | $ | 84,339 |  |  | $ | 75,667 |
China (1) | 51,942 |  |  | 44,764 |  |  | 48,492 |
Other countries | 115,592 |  |  | 100,131 |  |  | 91,480 |
Total net sales | $ | 265,595 |  |  | $ | 229,234 |  |  | $ | 215,639 |
| 2018 |  | 2017
Long-lived assets: |  |  |
U.S. | $ | 23,963 |  |  | $ | 20,637 |
China (1) | 13,268 |  |  | 10,211 |
Other countries | 4,073 |  |  | 2,935 |
Total long-lived assets | $ | 41,304 |  |  | $ | 33,783 |
(1) | China includes Hong Kong and Taiwan. Long-lived assets located in China consist primarily of product tooling and manufacturing process equipment and assets related to retail stores and related infrastructure.
Net Sales by Product | Net sales by product for 2018, 2017 and 2016 were as follows (in millions):
| 2018 |  | 2017 |  | 2016
iPhone (1) | $ | 166,699 |  |  | $ | 141,319 |  |  | $ | 136,700 |
iPad (1) | 18,805 |  |  | 19,222 |  |  | 20,628 |
Mac (1) | 25,484 |  |  | 25,850 |  |  | 22,831 |
Services (2) | 37,190 |  |  | 29,980 |  |  | 24,348 |
Other Products (1)(3) | 17,417 |  |  | 12,863 |  |  | 11,132 |
Total net sales | $ | 265,595 |  |  | $ | 229,234 |  |  | $ | 215,639 |
(1) | Includes deferrals and amortization of related software upgrade rights and non-software services.
(2) | Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services net sales in 2018 included a favorable one-time item of $236 million in connection with the final resolution of various lawsuits. Services net sales in 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
(3) | Includes sales of AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories.

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- Definition Tabular disclosure of the reconciliation of profit (loss) from reportable segments to the consolidated income (loss) before income tax expense (benefit) and discontinued operations. Includes, but is not limited to, reconciliation after income tax if income tax is allocated to the reportable segment. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8924-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8906-108599 + Details
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- Definition Tabular disclosure of entity-wide revenues from external customers for each product or service or each group of similar products or services if the information is not provided as part of the reportable operating segment information. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e9031-108599 + Details
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- Definition Tabular disclosure of information concerning material long-lived assets (excluding financial instruments, customer relationships with financial institutions, mortgage and other servicing rights, deferred policy acquisition costs, and deferred taxes assets) located in identified geographic areas and/or the amount of revenue from external customers attributed to that country from which revenue is material. An entity may also provide subtotals of geographic information about groups of countries. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e9038-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 220 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=115205541&loc=SL114868664-224227 + Details
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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8736-108599 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8813-108599 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=108376223&loc=d3e13816-109267 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8721-108599 Reference 5: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=115929826&loc=d3e8906-108599 + Details
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