<SEC-DOCUMENT>0001214659-21-002046.txt : 20210218
<SEC-HEADER>0001214659-21-002046.hdr.sgml : 20210218
<ACCEPTANCE-DATETIME>20210218090011
ACCESSION NUMBER:		0001214659-21-002046
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20210218
DATE AS OF CHANGE:		20210218
EFFECTIVENESS DATE:		20210218

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Apple Inc.
		CENTRAL INDEX KEY:			0000320193
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC COMPUTERS [3571]
		IRS NUMBER:				942404110
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			0925

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-36743
		FILM NUMBER:		21647782

	BUSINESS ADDRESS:	
		STREET 1:		ONE APPLE PARK WAY
		CITY:			CUPERTINO
		STATE:			CA
		ZIP:			95014
		BUSINESS PHONE:		(408) 996-1010

	MAIL ADDRESS:	
		STREET 1:		ONE APPLE PARK WAY
		CITY:			CUPERTINO
		STATE:			CA
		ZIP:			95014

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPLE INC
		DATE OF NAME CHANGE:	20070109

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPLE COMPUTER INC
		DATE OF NAME CHANGE:	19970808

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			McRitchie James
		CENTRAL INDEX KEY:			0001736547

	FILING VALUES:
		FORM TYPE:		PX14A6G

	MAIL ADDRESS:	
		STREET 1:		9295 YORKSHIP CT
		CITY:			ELK GROVE
		STATE:			CA
		ZIP:			95758
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<FILENAME>r217211px14a6g.htm
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Notice of Exempt Solicitation&nbsp;<BR>
<FONT STYLE="color: #222222; background-color: white">Apple Inc. (AAPL)&nbsp;</FONT><BR>
Shareholder Alert<BR>
Voluntary submission by James McRitchie, 9295 Yorkship Ct., Elk Grove, CA 95758<BR>
Shareholder since 1999</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Please vote for Proposal No. 4 before February 23<BR>
Stockholder Proposal:&nbsp;Shareholder Proxy Access Amendments</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><BR>
<BR></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">In 2002 I petitioned the SEC to allow proxy access proposals.
It took 8 years for the SEC to agree. In 2014, I presented a proxy access proposal at Apple. The Board adopted a flawed proxy
access a year later. Unfortunately, it only allows shareholders to nominate one candidate, not &ldquo;20% or 2, whichever is greater.&rdquo;
That&rsquo;s the industry standard.&nbsp;It takes two directors to ensure a discussion at a Board meeting, one to move an item,
the other to second it. That&rsquo;s why the standard is 2.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: #222222">Apple says its provisions are &ldquo;well within
the mainstream.&rdquo; Yet, Arch Coal is the only company I could find that allows only one nominee. Are they mainstream? No!</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: #222222">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: #222222">Apple says &ldquo;special interests&rdquo;
could disrupt the board if they allow for two candidates. Why is Apple so much more vulnerable to disruption than Adobe, AES,
AutoZone, or hundreds of others? &nbsp;86% of companies with proxy access allow shareholders to nominate at least 2 directors.
14% have a standard like Apple.&nbsp;<I>BUT</I>, those companies, such as Amazon, have boards of 10 or more, so 20% still yields
at least 2 candidates.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; color: #222222">We have directors, our representatives, who
have served for more than 18 years. Maybe they just aren&rsquo;t open to new ideas.&nbsp;Think of an upcoming election where&nbsp;<I>you</I>&nbsp;nominate
two candidates and the 8 Board members nominate themselves.&nbsp;Wouldn&rsquo;t you like options? Real proxy access creates a
more competitive environment for directors. That increases the value of your shares. Vote FOR Proposal No. 4,&nbsp;Shareholder
Proxy Access Amendments.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">--------------------------<BR>
<BR>
Written materials are submitted pursuant to Rule 14a-6(g)(1) promulgated under the Securities Exchange Act of 1934.*&nbsp;<BR>
*Submission is not required of this filer under the terms of the Rule, but is made voluntarily in the interest of public disclosure
and consideration of these important issues.<BR>
This is not a solicitation of authority to vote your proxy.&nbsp; Please DO NOT send me your proxy card; the shareholder is not
able to vote your proxies, nor does this communication contemplate such an event. &nbsp;Vote&nbsp;by following the procedural
instructions provided in the proxy materials.<B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0">&nbsp;</P>

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