<SEC-DOCUMENT>0001214659-23-002862.txt : 20230222
<SEC-HEADER>0001214659-23-002862.hdr.sgml : 20230222
<ACCEPTANCE-DATETIME>20230222100215
ACCESSION NUMBER:		0001214659-23-002862
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20230222
DATE AS OF CHANGE:		20230222
EFFECTIVENESS DATE:		20230222

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Apple Inc.
		CENTRAL INDEX KEY:			0000320193
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC COMPUTERS [3571]
		IRS NUMBER:				942404110
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-36743
		FILM NUMBER:		23650931

	BUSINESS ADDRESS:	
		STREET 1:		ONE APPLE PARK WAY
		CITY:			CUPERTINO
		STATE:			CA
		ZIP:			95014
		BUSINESS PHONE:		(408) 996-1010

	MAIL ADDRESS:	
		STREET 1:		ONE APPLE PARK WAY
		CITY:			CUPERTINO
		STATE:			CA
		ZIP:			95014

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPLE INC
		DATE OF NAME CHANGE:	20070109

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	APPLE COMPUTER INC
		DATE OF NAME CHANGE:	19970808

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			McRitchie James
		CENTRAL INDEX KEY:			0001736547

	FILING VALUES:
		FORM TYPE:		PX14A6G

	MAIL ADDRESS:	
		STREET 1:		9295 YORKSHIP CT
		CITY:			ELK GROVE
		STATE:			CA
		ZIP:			95758
</SEC-HEADER>
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<SEQUENCE>1
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>PX146G Apple Exempt Solicitation</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Notice of Exempt Solicitation Pursuant to Rule 14a-103 (Voluntary Submission)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Name of Corporate Registrant: Apple Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Name of person filing Exemption: James McRitchie</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Address of person relying on exemption: jm@corpgov.net</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Written materials are submitted pursuant to Rule 14a-6(g)(1) promulgated
under the Securities Exchange Act of 1934. Submission is not required of this filer under the terms of the Rule and is made voluntarily.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0">The proponent urges you to vote FOR stockholder Proposal 9 - Shareholder
Proxy Access Amendments at or before the Apple Annual Meeting of Shareholders on March 10, 2023.</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Summary of the Proposal</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Shareholders ask the board of directors (the &ldquo;Board&rdquo;)
to amend its &ldquo;Proxy Access for Director Nominations&rdquo; bylaw to include the following changes or their equivalent for the purpose
of increasing the potential number of nominees:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 13.5pt; text-align: justify">The number of &ldquo;Shareholder Nominees&rdquo;
eligible to appear in proxy materials shall be 20% of the directors then serving <U>or 2, whichever is greater</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Rationale</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Current proxy access bylaws restrict Shareholder Nominees to 20% of
directors rounded down to the nearest whole number. Therefore, Apple allows shareholders to nominate only one director, given the current
board size.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Apple is an excellent company with the best products and services worldwide.
Our ESG ratings are high, including for corporate governance. However, every company is flawed. We all have different conceptions of how
companies can be approved.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">One way is to file shareholder proposals. Apple faces multiple proposals
almost every year, and votes in favor generally increase. For example, 2 out of 6 proposals received 50% or more votes in favor last year.
Amazon faced 16 proposals last year. Imagine that at Apple.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Rather than addressing one shareholder issue at a time, it would be
better if shareholders could nominate directors with independent input on ALL major issues. That was the purpose of my petition in 2002
that led the SEC to provide proxy access.<SUP>1</SUP></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Twenty years ago, few conceived that any company adopting proxy access
would limit shareholder nominees to one person when everyone knows it takes two to move a motion at a Board meeting.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 3pt">_____________________________</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><SUP>1</SUP></FONT>
<FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">https://www.sec.gov/rules/petitions/petn4-461.htm</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Yet, that&rsquo;s what three companies have done: Arch Resources (previously
known as Arch Coal), EOG Resources (formerly known as Enron), and Apple (formerly known as <FONT STYLE="color: #2C2E33; background-color: white">Apple
Computer). </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">The Board didn&rsquo;t like that comparison.
In a request to the SEC, Apple previously alleged a similar proposal &ldquo;falsely&rdquo; described the Company as a &ldquo;distinct
outlier&rdquo; and &ldquo;laggard&rdquo; regarding its proxy access bylaw.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; background-color: white">The&nbsp;SEC flatly rejected Apple&rsquo;s
contention that my description was false.<SUP>2</SUP></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Apple is generally at the forefront. However, Apple is a laggard, a
distinct outlier in providing shareholders a voice on the Board.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Don&rsquo;t let the company Apple keeps be associated with mountain
top removal or accounting fraud.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><B>Vote FOR Proposal #9, Shareholder Proxy Access Amendments.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The proponent urges shareholders to vote FOR &ldquo;Shareowner Proposal
No. 9 &mdash; Shareholder Proxy Access Amendments&rdquo; following the instruction provided on management&rsquo;s proxy mailing. I also
urge a vote for:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Proposal 7 &ndash; Requests the Apple Board adopt a policy that a Board
member will meet with a proponent of a shareholder resolution if a resolution receives a majority of support from non-insider shares.<SUP>3</SUP></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Proposal 8 - Report on&nbsp;<I>median&nbsp;</I>pay gaps across race
and gender.<SUP>4</SUP></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 3pt">_____________________________</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><SUP>2</SUP></FONT> https://www.sec.gov/divisions/corpfin/cf-noaction/14a-8/2018/mcritchieapple112118-14a8.pdf</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><SUP>3</SUP></FONT> <A HREF="https://www.sec.gov/Archives/edgar/data/320193/000121465923001246/d126231px14a6g.htm">https://www.sec.gov/Archives/edgar/data/320193/000121465923001246/d126231px14a6g.htm</A></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><SUP>4</SUP></FONT> <A HREF="https://www.sec.gov/Archives/edgar/data/320193/000121465923000970/f120232px14a6g.htm">https://www.sec.gov/Archives/edgar/data/320193/000121465923000970/f120232px14a6g.htm</A></P>

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