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Segment Information and Geographic Data | 12 Months Ended
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Sep. 27, 2025
Segment Reporting [Abstract] |
Segment Information and Geographic Data | Segment Information and Geographic Data The Company manages its business primarily on a geographic basis. The Company’s CEO is its CODM. The Company’s reportable segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Americas includes both North and South America. Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China mainland, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia, New Zealand and those Asian countries not included in the Company’s other reportable segments. Although the reportable segments provide similar hardware and software products and similar services, each one is managed separately to better align with the location of the Company’s customers and distribution partners and the unique market dynamics of each geographic region. The CODM uses segment net sales and operating income information to make certain decisions, such as product and service pricing, and to decide how to allocate resources related to sales activities and marketing investments. Net sales for geographic segments are generally based on the location of customers and sales through the Company’s retail stores located in those geographic locations. Operating income for each segment consists of net sales to third parties, related cost of sales, and operating expenses directly attributable to the segment. The information provided to the CODM for purposes of making decisions and assessing segment performance excludes asset information. The following tables show information by reportable segment for 2025, 2024 and 2023 (in millions):
| 2025
| Americas |  | Europe |  | Greater China |  | Japan |  | Rest of Asia Pacific |  | Corporate |  | Total
Net sales | $ | 178,353 |  |  | $ | 111,032 |  |  | $ | 64,377 |  |  | $ | 28,703 |  |  | $ | 33,696 |  |  | $ | — |  |  | $ | 416,161 |
Cost of sales | (95,699) |  |  | (58,617) |  |  | (35,141) |  |  | (13,779) |  |  | (17,724) |  |  | — |  |  | (220,960) |
Research and development | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (34,550) |  |  | (34,550) |
Selling and marketing | (10,174) |  |  | (4,676) |  |  | (2,319) |  |  | (969) |  |  | (1,386) |  |  | — |  |  | (19,524) |
General and administrative | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (8,077) |  |  | (8,077) |
Operating income/(loss) | $ | 72,480 |  |  | $ | 47,739 |  |  | $ | 26,917 |  |  | $ | 13,955 |  |  | $ | 14,586 |  |  | $ | (42,627) |  |  | $ | 133,050 |
| 2024
| Americas |  | Europe |  | Greater China |  | Japan |  | Rest of Asia Pacific |  | Corporate |  | Total
Net sales | $ | 167,045 |  |  | $ | 101,328 |  |  | $ | 66,952 |  |  | $ | 25,052 |  |  | $ | 30,658 |  |  | $ | — |  |  | $ | 391,035 |
Cost of sales | (89,587) |  |  | (55,197) |  |  | (37,519) |  |  | (11,744) |  |  | (16,305) |  |  | — |  |  | (210,352) |
Research and development | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (31,370) |  |  | (31,370) |
Selling and marketing | (9,802) |  |  | (4,341) |  |  | (2,351) |  |  | (854) |  |  | (1,291) |  |  | — |  |  | (18,639) |
General and administrative | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (7,458) |  |  | (7,458) |
Operating income/(loss) | $ | 67,656 |  |  | $ | 41,790 |  |  | $ | 27,082 |  |  | $ | 12,454 |  |  | $ | 13,062 |  |  | $ | (38,828) |  |  | $ | 123,216 |
| 2023
| Americas |  | Europe |  | Greater China |  | Japan |  | Rest of Asia Pacific |  | Corporate |  | Total
Net sales | $ | 162,560 |  |  | $ | 94,294 |  |  | $ | 72,559 |  |  | $ | 24,257 |  |  | $ | 29,615 |  |  | $ | — |  |  | $ | 383,285 |
Cost of sales | (92,394) |  |  | (54,101) |  |  | (39,787) |  |  | (11,542) |  |  | (16,313) |  |  | — |  |  | (214,137) |
Research and development | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (29,915) |  |  | (29,915) |
Selling and marketing | (9,658) |  |  | (4,095) |  |  | (2,444) |  |  | (827) |  |  | (1,236) |  |  | — |  |  | (18,260) |
General and administrative | — |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (6,672) |  |  | (6,672) |
Operating income/(loss) | $ | 60,508 |  |  | $ | 36,098 |  |  | $ | 30,328 |  |  | $ | 11,888 |  |  | $ | 12,066 |  |  | $ | (36,587) |  |  | $ | 114,301 |
The following tables show net sales for 2025, 2024 and 2023 and long-lived assets as of September 27, 2025 and September 28, 2024 for countries that individually accounted for 10% or more of the respective totals, as well as aggregate amounts for the remaining countries (in millions):
| 2025 |  | 2024 |  | 2023
Net sales: |  |  |  |  |
U.S. | $ | 151,790 |  |  | $ | 142,196 |  |  | $ | 138,573 |
China (1) | 64,377 |  |  | 66,952 |  |  | 72,559 |
Other countries | 199,994 |  |  | 181,887 |  |  | 172,153 |
Total net sales | $ | 416,161 |  |  | $ | 391,035 |  |  | $ | 383,285 |
| 2025 |  | 2024
Long-lived assets: |  |  |
U.S. | $ | 40,274 |  |  | $ | 35,664 |
China (1) | 3,617 |  |  | 4,797 |
Other countries | 5,943 |  |  | 5,219 |
Total long-lived assets | $ | 49,834 |  |  | $ | 45,680 |
(1)China includes Hong Kong and Taiwan.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name 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