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Acquisitions, Goodwill, and Acquired Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract] |
Summary of Goodwill Activity | The following summarizes our goodwill activity in 2023 and 2024 by segment (in millions):
| North America |  | International |  | AWS |  | Consolidated
Goodwill - January 1, 2023 | $ | 16,621 |  |  | $ | 2,411 |  |  | $ | 1,256 |  |  | $ | 20,288 |
Acquisition activity | 2,494 |  |  | — |  |  | — |  |  | 2,494 |
Other adjustments (1) | 11 |  |  | 1 |  |  | (5) |  |  | 7 |
Goodwill - December 31, 2023 | 19,126 |  |  | 2,412 |  |  | 1,251 |  |  | 22,789 |
Acquisition activity | 191 |  |  | 77 |  |  | 52 |  |  | 320 |
Other adjustments (1) | (28) |  |  | (4) |  |  | (3) |  |  | (35) |
Goodwill - December 31, 2024 | $ | 19,289 |  |  | $ | 2,485 |  |  | $ | 1,300 |  |  | $ | 23,074 |
___________________ (1)Primarily includes changes in foreign exchange rates.
Schedule of Acquired Finite-Lived Intangible Assets by Major Class | Acquired identifiable intangible assets are valued primarily by using discounted cash flows. These assets are included within “Other assets” on our consolidated balance sheets and consist of the following (in millions):
| December 31, |  |
| 2023 |  | 2024 |  |
| Acquired Intangibles, Gross (1) |  | Accumulated Amortization (1) |  | Acquired Intangibles, Net |  | Acquired Intangibles, Gross (1) |  | Accumulated Amortization (1) |  | Acquired Intangibles, Net |  | Weighted Average Life Remaining
Finite-lived intangible assets (2): |  |  |  |  |  |  |  |  |  |  |  |  |
Marketing-related | $ | 2,643 |  |  | $ | (738) |  |  | $ | 1,905 |  |  | $ | 2,629 |  |  | $ | (860) |  |  | $ | 1,769 |  |  | 16.8
Contract-based | 4,800 |  |  | (1,129) |  |  | 3,671 |  |  | 5,767 |  |  | (1,541) |  |  | 4,226 |  |  | 10.9
Technology- and content-based | 743 |  |  | (340) |  |  | 403 |  |  | 1,246 |  |  | (284) |  |  | 962 |  |  | 3.2
Customer-related | 749 |  |  | (188) |  |  | 561 |  |  | 764 |  |  | (282) |  |  | 482 |  |  | 5.7
Total finite-lived intangible assets | $ | 8,935 |  |  | $ | (2,395) |  |  | $ | 6,540 |  |  | $ | 10,406 |  |  | $ | (2,967) |  |  | $ | 7,439 |  |  | 11.0
IPR&D and other (3) | $ | 1,147 |  |  |  |  |  | $ | 1,147 |  |  | $ | 1,163 |  |  |  |  |  | $ | 1,163 |  |  |
Total acquired intangibles | $ | 10,082 |  |  | $ | (2,395) |  |  | $ | 7,687 |  |  | $ | 11,569 |  |  | $ | (2,967) |  |  | $ | 8,602 |  |  |
___________________ (1)Excludes the original cost and accumulated amortization of fully-amortized intangibles. (2)Finite-lived intangible assets, excluding acquired video content, have estimated useful lives of between one and twenty-five years, and are being amortized to operating expenses on a straight-line basis. (3)Intangible assets acquired in a business combination that are in-process and used in research and development activities are considered indefinite-lived until the completion or abandonment of the research and development efforts. Once the research and development efforts are completed, we determine the useful life and begin amortizing the assets.
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense | Expected future amortization expense of acquired finite-lived intangible assets as of December 31, 2024 is as follows (in millions):
Year Ended December 31,
2025 | $ | 994 |
2026 | 918 |
2027 | 796 |
2028 | 632 |
2029 | 615 |
Thereafter | 3,484 |
| $ | 7,439 |

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