<SUBMISSION>
<ACCESSION-NUMBER>0001181431-09-036111
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20090722
<FILING-DATE>20090722
<DATE-OF-FILING-DATE-CHANGE>20090722
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>KEELEY RUPERT
<CIK>0001468778
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>001-33977
<FILM-NUMBER>09957875
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>C/O VISA INC.
<STREET2>P.O. BOX 8999
<CITY>SAN FRANCISCO
<STATE>CA
<ZIP>94128-8999
</MAIL-ADDRESS>
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<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>VISA INC.
<CIK>0001403161
<ASSIGNED-SIC>7389
<IRS-NUMBER>260267673
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>0930
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>P.O. BOX 8999
<CITY>SAN FRANCISCO
<STATE>CA
<ZIP>94128-8999
<PHONE>(415) 932-2100
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>P.O. BOX 8999
<CITY>SAN FRANCISCO
<STATE>CA
<ZIP>94128-8999
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Visa Inc.
<DATE-CHANGED>20070614
</FORMER-COMPANY>
</ISSUER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>rrd248785.xml
<DESCRIPTION>FORM 3
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2009-07-22</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001403161</issuerCik>
        <issuerName>VISA INC.</issuerName>
        <issuerTradingSymbol>V</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001468778</rptOwnerCik>
            <rptOwnerName>KEELEY RUPERT</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O VISA INC.</rptOwnerStreet1>
            <rptOwnerStreet2>P.O. BOX 8999</rptOwnerStreet2>
            <rptOwnerCity>SAN FRANCISCO</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>94128-8999</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Glb Hd of Strategy &amp; Corp Dev</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>22690</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>44.00</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2018-03-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Employee Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>114414</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>56.47</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2018-11-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Employee Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>30280</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Includes 6,309 shares which were granted as restricted stock pursuant to the Visa Inc. 2007 Equity Incentive Compensation Plan on November 5, 2008. The restricted stock vests in the three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances specified in the award agreement.</footnote>
        <footnote id="F2">The option vests in three equal annual installments.  The first installment vested on March 18, 2009, and the remaining two installments vest on March 18, 2010 and March 18, 2011, subject to earlier vesting in full in limited circumstances as specified in the award agreement.</footnote>
        <footnote id="F3">This option vests in three equal annual installments.  The first installment vests on November 5, 2009 and the remaining two installments vest on November 5, 2010 and Noveember 5, 2011, subject to earlier vesting in full in limited circumstances as specified in the award agreement.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Jenny Kim, Attorney-in-Fact</signatureName>
        <signatureDate>2009-07-22</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24.
<SEQUENCE>2
<FILENAME>rrd222903_251711.htm
<DESCRIPTION>POWER OF ATTORNEY
<TEXT>
<HTML>
<HEAD>
<TITLE>
rrd222903_251711.html
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<PRE>
			POWER OF ATTORNEY
			(Section 16)

	KNOW ALL BY THESE PRESENTS, that the undersigned hereby
authorizes each of Joshua R. Floum, Thomas A. M'Guinness, Ariela St.
Pierre and Jenny Kim of Visa Inc., a Delaware corporation (the
"Company"), or any of them signing singly, to execute for and on
behalf of the undersigned, in the undersigned's capacity as Global
Head of Strategy and Corporate Development of the Company, Forms 3, 4
and 5, and any amendments thereto, and cause such form(s) to be filed
with the United States Securities and Exchange Commission pursuant to
Section 16(a) of the Securities Act of 1934, relating to the
undersigned's beneficial ownership of securities in the Company.  The
undersigned hereby grants to such attorney-in-fact full power and
authority to do and perform any and every act whatsoever requisite,
necessary, or proper to be done in the exercise of any of the rights
and powers herein granted, as fully to all intents and purposes as the
undersigned might or could do if personally present, with full power
of substitution or revocation, hereby ratifying and confirming all
such attorney-in-fact, or such attorney-in-fact's substitute or
substitutes, shall lawfully do or cause to be done by virtue of this
power of attorney and the rights and powers herein granted.  The
undersigned acknowledges that the foregoing attorney-in-fact, in
serving in such capacity at the request of the undersigned, is not
assuming, nor is the Company assuming, any of the undersigned's
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934.

	This Power of Attorney shall remain in full force and effect
until the earliest of:  (1) the undersigned is no longer required to
file Forms 3, 4 and 5 with respect to the undersigned's holdings of,
and transactions in, securities issued by the Company; (2) this Power
of Attorney is revoked by the undersigned in a signed writing
delivered to the foregoing attorney-in-fact; or (3) as to a specific
attorney-in-fact, employment of such attorney-in-fact and the company
is terminated.
       IN WITNESS WHEREOF, the undersigned has caused this Power of
Attorney to be executed as of this 17th day of June, 2009.


	By:  /s/Rupert Keeley
	Name:	Rupert Keeley
	Title:	Global Head of Strategy and
		  Corporate Development





</PRE>
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