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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000021344-04-000069.txt : 20040528
<SEC-HEADER>0000021344-04-000069.hdr.sgml : 20040528
<ACCEPTANCE-DATETIME>20040528172344
ACCESSION NUMBER:		0000021344-04-000069
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20040528
ITEM INFORMATION:		Other events
ITEM INFORMATION:		Financial statements and exhibits
FILED AS OF DATE:		20040528

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COCA COLA CO
		CENTRAL INDEX KEY:			0000021344
		STANDARD INDUSTRIAL CLASSIFICATION:	BEVERAGES [2080]
		IRS NUMBER:				580628465
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-02217
		FILM NUMBER:		04839211

	BUSINESS ADDRESS:	
		STREET 1:		ONE COCA COLA PLAZA
		CITY:			ATLANTA
		STATE:			GA
		ZIP:			30313
		BUSINESS PHONE:		4046762121

	MAIL ADDRESS:	
		STREET 1:		ONE COCA COLA PLAZA
		ZIP:			30313
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>ko8k0528.txt
<DESCRIPTION>THE COCA-COLA COMPANY CURRENT REPORT ON FORM 8-K
<TEXT>




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934


               Date of Report (Date of earliest event reported):
                                 May 28, 2004



                             THE COCA-COLA COMPANY
             (Exact name of Registrant as specified in its charter)



              Delaware             001-02217             58-0628465
          (State or other        (Commission           (IRS Employer
           jurisdiction         File Number)        Identification No.)
        of incorporation)



              One Coca-Cola Plaza
                Atlanta, Georgia                                      30313
    (Address of principal executive offices)                       (Zip Code)


       Registrant's telephone number, including area code: (404)676-2121

<PAGE>

Item 5.     Other Events and Regulation FD Disclosure

Attached as Exhibit 99.1 and incorporated herein by reference is a copy of a
press release of The Coca-Cola Company, dated May 28, 2004, regarding E. Neville
Isdell becoming Chairman and CEO of The Coca-Cola Company on June 1.

Item 7(c).  Exhibits

Exhibit 99.1    Press Release of The Coca-Cola Company, dated May 28, 2004,
                regarding E. Neville Isdell becoming Chairman and CEO of The
                Coca-Cola Company on June 1.



<PAGE>


                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                 THE COCA-COLA COMPANY
                                      (REGISTRANT)


Date: May 28, 2004               By: /s/ Geoffrey J. Kelly
                                    ----------------------------------
                                         Geoffrey J. Kelly
                                         Senior Vice President and
                                         Chief Deputy General Counsel



<PAGE>


                                 Exhibit Index



 Exhibit No.
 -----------

Exhibit 99.1    Press Release of The Coca-Cola Company, dated May 28, 2004,
                regarding E. Neville Isdell becoming Chairman and CEO of The
                Coca-Cola Company on June 1.






</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ko8k528x99-1.txt
<DESCRIPTION>PRESS RELEASE, RE. E. NEVILLE ISDELL
<TEXT>
                                                                  EXHIBIT 99.1


THE COCA-COLA COMPANY
NEWS RELEASE                             MEDIA RELATIONS DEPARTMENT
                                         P.O. BOX 1734, ATLANTA, GEORGIA 30301
                                         Telephone  (404) 676-2121
FOR IMMEDIATE RELEASE
- ---------------------


                                                        CONTACT:   Sonya Soutus
                                                                 (404) 676-2683




                  E. NEVILLE ISDELL TO BECOME CHAIRMAN AND CEO
                       OF THE COCA-COLA COMPANY ON JUNE 1


        ATLANTA, MAY 28, 2004 -- The Coca-Cola Company announced today that E.
Neville Isdell will formally assume the position of Chairman and Chief Executive
Officer on Tuesday, June 1, succeeding Douglas N. Daft.  As previously
announced, Mr. Isdell will become the 12th Chairman of the Board in the history
of the Company.

    The Coca-Cola Company is the world's largest beverage company. Along with
Coca-Cola, recognized as the world's best-known brand, The Company markets
four of the world's top five soft drink brands, including diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Through the world's largest distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion servings
each day.



                                       ###





</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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