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INTANGIBLE ASSETS - Indefinite-Lived Intangible Assets (Details) - USD ($)
$ in Millions
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Indefinite-lived Intangible Assets      
Trademarks with indefinite lives $ 14,214 $ 14,465  
Goodwill 18,782 19,363 $ 17,506
Other Indefinite-lived intangible assets 175 211  
Indefinite-lived intangible assets $ 33,171 $ 34,039