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INTANGIBLE ASSETS - Carrying Value of Goodwill by Operating Segment (Details) - USD ($) $ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2023 | Dec. 31, 2022
Goodwill by operating segment |  |
Balance as of January 1 | $ 18,782 | $ 19,363
Effect of foreign currency translation | (193) | (603)
Acquisitions |  | 4
Purchase accounting adjustments |  | 23
Divestitures, deconsolidations and other | (231) | (5)
Balance as of December 31 | 18,358 | 18,782
EMEA |  |
Goodwill by operating segment |  |
Balance as of January 1 | 1,197 | 1,280
Effect of foreign currency translation | (44) | (83)
Acquisitions |  | 0
Purchase accounting adjustments |  | 0
Divestitures, deconsolidations and other | 0 | 0
Balance as of December 31 | 1,153 | 1,197
Latin America |  |
Goodwill by operating segment |  |
Balance as of January 1 | 203 | 200
Effect of foreign currency translation | 6 | 3
Acquisitions |  | 0
Purchase accounting adjustments |  | 0
Divestitures, deconsolidations and other | 0 | 0
Balance as of December 31 | 209 | 203
North America |  |
Goodwill by operating segment |  |
Balance as of January 1 | 10,677 | 10,665
Effect of foreign currency translation | 0 | 0
Acquisitions |  | 0
Purchase accounting adjustments |  | 12
Divestitures, deconsolidations and other | 0 | 0
Balance as of December 31 | 10,677 | 10,677
Asia Pacific |  |
Goodwill by operating segment |  |
Balance as of January 1 | 412 | 422
Effect of foreign currency translation | (11) | (12)
Acquisitions |  | 0
Purchase accounting adjustments |  | 2
Divestitures, deconsolidations and other | 0 | 0
Balance as of December 31 | 401 | 412
Global Ventures |  |
Goodwill by operating segment |  |
Balance as of January 1 | 2,708 | 2,976
Effect of foreign currency translation | 120 | (272)
Acquisitions |  | 0
Purchase accounting adjustments |  | 9
Divestitures, deconsolidations and other | 0 | (5)
Balance as of December 31 | 2,828 | 2,708
Bottling Investments |  |
Goodwill by operating segment |  |
Balance as of January 1 | 3,585 | 3,820
Effect of foreign currency translation | (264) | (239)
Acquisitions |  | 4
Purchase accounting adjustments |  | 0
Divestitures, deconsolidations and other | (231) | 0
Balance as of December 31 | $ 3,090 | $ 3,585

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