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INTANGIBLE ASSETS - Indefinite-Lived Intangible Assets (Details) - USD ($)
$ in Millions
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Indefinite-lived Intangible Assets      
Trademarks with indefinite lives $ 14,349 $ 14,214  
Goodwill 18,358 18,782 $ 19,363
Other Indefinite-lived intangible assets 161 175  
Indefinite-lived intangible assets $ 32,868 $ 33,171