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Goodwill and Intangible Assets, Net | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2021 | Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |  |
Goodwill and Intangible Assets, Net | 7. Goodwill and Intangible Assets, Net The following table presents goodwill activity (in thousands):
December 31, 2020 |  | $ | 249,773 |
Goodwill acquired |  |  | 776,147 |
Foreign currency translation |  |  | (28,259 | )
September 30, 2021 |  | $ | 997,661 |
Intangible assets, net consisted of the following (in thousands):
|  | Weighted- Average Remaining Useful Life (Years) |  |  | As of December 31, 2020 |  |  | As of September 30, 2021 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |  |  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |
Long-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Apps |  |  | 4.9 |  |  | $ | 1,222,417 |  |  | $ | (232,832 | ) |  | $ | 989,585 |  |  | $ | 1,905,750 |  |  | $ | (439,885 | ) |  | $ | 1,465,865 |
Customer Relationships |  |  | 11.6 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 149,389 |  |  |  | (5,533 | ) |  |  | 143,856 |
User base |  |  | 4.5 |  |  |  | 68,817 |  |  |  | (17,617 | ) |  |  | 51,200 |  |  |  | 68,817 |  |  |  | (24,931 | ) |  |  | 43,886 |
License asset |  |  | 0.2 |  |  |  | 28,551 |  |  |  | (10,918 | ) |  |  | 17,633 |  |  |  | 28,551 |  |  |  | (24,107 | ) |  |  | 4,444 |
Developed technology |  |  | 5.4 |  |  |  | 14,946 |  |  |  | (8,489 | ) |  |  | 6,457 |  |  |  | 89,532 |  |  |  | (17,645 | ) |  |  | 71,887 |
Other |  |  | 6.3 |  |  |  | 23,321 |  |  |  | (1,864 | ) |  |  | 21,457 |  |  |  | 33,868 |  |  |  | (5,010 | ) |  |  | 28,858 |
Total long-lived intangible assets |  |  |  |  |  |  | 1,358,052 |  |  |  | (271,720 | ) |  |  | 1,086,332 |  |  |  | 2,275,907 |  |  |  | (517,111 | ) |  |  | 1,758,796 |
Short-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Apps |  |  | 0.4 |  |  |  | 29,869 |  |  |  | (25,599 | ) |  |  | 4,270 |  |  |  | 38,779 |  |  |  | (36,886 | ) |  |  | 1,893 |
Total intangible assets |  |  |  |  |  | $ | 1,387,921 |  |  | $ | (297,319 | ) |  | $ | 1,090,602 |  |  | $ | 2,314,686 |  |  | $ | (553,997 | ) |  | $ | 1,760,689 |
As of December 31, 2020 and September 30, 2021, short-lived mobile Apps were included in prepaid expenses and other current assets. The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands):
|  | Three Months Ended September 30, |  |  | Nine Months Ended September 30, |
|  | 2020 |  |  | 2021 |  |  | 2020 |  |  | 2021 |
Cost of revenue |  | $ | 65,535 |  |  | $ | 96,059 |  |  | $ | 137,673 |  |  | $ | 273,444 |
Sales and marketing |  |  | 3,050 |  |  |  | 6,765 |  |  |  | 8,470 |  |  |  | 16,008 |
Total |  | $ | 68,585 |  |  | $ | 102,824 |  |  | $ | 146,143 |  |  | $ | 289,452 |
| 7. Goodwill and Acquired Intangible Assets, Net The following table presents goodwill activity (in thousands):
December 31, 2018 |  | $ | 98,645 |
Goodwill acquired |  |  | 38,515 |
Foreign currency translation |  |  | (39 | )
December 31, 2019 |  | $ | 137,121 |
Goodwill acquired |  |  | 112,356 |
Foreign currency translation |  |  | 296 |
December 31, 2020 |  | $ | 249,773 |
Acquired intangible assets, net consisted of the following (in thousands):
|  | Weighted- Average Remaining Useful Life (Years) |  |  | As of December 31, 2019 |  |  | As of December 31, 2020 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |  |  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Net Book Value |
Long-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Apps |  |  | 4.3 |  |  | $ | 433,805 |  |  | $ | (65,838 | ) |  | $ | 367,967 |  |  | $ | 1,222,417 |  |  | $ | (232,832 | ) |  | $ | 989,585 |
User base |  |  | 5.3 |  |  |  | 68,817 |  |  |  | (7,638 | ) |  |  | 61,179 |  |  |  | 68,817 |  |  |  | (17,617 | ) |  |  | 51,200 |
License asset |  |  | 0.8 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 28,551 |  |  |  | (10,918 | ) |  |  | 17,633 |
Developed technology |  |  | 1.4 |  |  |  | 14,356 |  |  |  | (3,224 | ) |  |  | 11,132 |  |  |  | 14,946 |  |  |  | (8,489 | ) |  |  | 6,457 |
Other |  |  | 7.5 |  |  |  | 804 |  |  |  | (177 | ) |  |  | 627 |  |  |  | 23,321 |  |  |  | (1,864 | ) |  |  | 21,457 |
Total long-lived intangible assets |  |  |  |  |  |  | 517,782 |  |  |  | (76,877 | ) |  |  | 440,905 |  |  |  | 1,358,052 |  |  |  | (271,720 | ) |  |  | 1,086,332 |
Short-lived intangible assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Apps |  |  | 0.5 |  |  |  | 15,511 |  |  |  | (13,086 | ) |  |  | 2,425 |  |  |  | 29,869 |  |  |  | (25,599 | ) |  |  | 4,270 |
Total intangible assets |  |  |  |  |  | $ | 533,293 |  |  | $ | (89,963 | ) |  | $ | 443,330 |  |  | $ | 1,387,921 |  |  | $ | (297,319 | ) |  | $ | 1,090,602 |
As of December 31, 2019 and 2020, short-lived mobile Apps were included in prepaid expenses and other current assets. The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands):
|  | Year Ended December 31, |
|  | 2018 |  |  | 2019 |  |  | 2020 |
Cost of revenue |  | $ | 7,932 |  |  | $ | 74,787 |  |  | $ | 228,339 |
Sales and marketing |  |  | 495 |  |  |  | 7,641 |  |  |  | 11,587 |
Total |  | $ | 8,427 |  |  | $ | 82,428 |  |  | $ | 239,926 |
As of December 31, 2020, the expected future amortization expense related to acquired intangible assets is estimated as follows (in thousands):
2021 |  | $ | 270,818 |
2022 |  |  | 246,333 |
2023 |  |  | 244,396 |
2024 |  |  | 244,396 |
2025 |  |  | 75,036 |
Thereafter |  |  | 9,623 |
Total |  | $ | 1,090,602 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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