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Revenue (Tables) | 9 Months Ended | 12 Months Ended
--- | --- | ---
Sep. 30, 2021 | Dec. 31, 2020
Revenue from Contract with Customer [Abstract] |  |
Summary of Revenue Disaggregated by Type | The following table presents revenue disaggregated by type (in thousands):
|  | Three Months Ended September 30, |  |  | Nine Months Ended September 30, |
|  | 2020 |  |  | 2021 |  |  | 2020 |  |  | 2021 |
Business Revenue—Apps |  | $ | 132,583 |  |  | $ | 156,208 |  |  | $ | 327,915 |  |  | $ | 475,394 |
Business Revenue—Software Platform |  |  | 39,841 |  |  |  | 193,307 |  |  |  | 127,262 |  |  |  | 427,390 |
Total Business Revenue |  |  | 172,424 |  |  |  | 349,515 |  |  |  | 455,177 |  |  |  | 902,784 |
Consumer Revenue |  |  | 209,316 |  |  |  | 377,436 |  |  |  | 486,072 |  |  |  | 1,096,850 |
Total Revenue |  | $ | 381,740 |  |  | $ | 726,951 |  |  | $ | 941,249 |  |  | $ | 1,999,634 |
| The following table present revenue disaggregated by type (in thousands):
|  | Year Ended December 31, |
|  | 2018 |  |  | 2019 |  |  | 2020 |
Business Revenue—Apps |  | $ | 166,259 |  |  | $ | 397,643 |  |  | $ | 503,867 |
Consumer Revenue—Software Platform |  |  | 262,997 |  |  |  | 198,305 |  |  |  | 207,285 |
Total Business Revenue |  |  | 429,256 |  |  |  | 595,948 |  |  |  | 711,152 |
Consumer Revenue |  |  | 54,107 |  |  |  | 398,156 |  |  |  | 739,934 |
Total Revenue |  | $ | 483,363 |  |  | $ | 994,104 |  |  | $ | 1,451,086 |
Summary of Revenue Disaggregated by Geography | Revenue disaggregated by geography, based on user location, consists of the following (in thousands):
|  | Three Months Ended September 30, |  |  | Nine Months Ended September 30, |
|  | 2020 |  |  | 2021 |  |  | 2020 |  |  | 2021 |
United States |  |  | 234,430 |  |  |  | 437,501 |  |  |  | 586,330 |  |  |  | 1,209,846 |
Rest of the World |  |  | 147,310 |  |  |  | 289,450 |  |  |  | 354,919 |  |  |  | 789,788 |
Total Revenue |  | $ | 381,740 |  |  | $ | 726,951 |  |  | $ | 941,249 |  |  | $ | 1,999,634 |
| Revenue disaggregated by geography, based on user location, consists of the following (in thousands):
|  | Year Ended December 31, |
|  | 2018 |  |  | 2019 |  |  | 2020 |
United States |  | $ | 261,734 |  |  | $ | 622,051 |  |  | $ | 895,987 |
United Kingdom |  | $ | 47,982 |  |  |  | 60,073 |  |  |  | 78,681 |
Rest of the World |  | $ | 173,647 |  |  |  | 311,980 |  |  |  | 476,418 |
Total Revenue |  | $ | 483,363 |  |  | $ | 994,104 |  |  | $ | 1,451,086 |

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- Definition Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=123351226&loc=SL49130545-203045 + Details
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- Definition Tabular disclosure of revenue from external customers by geographic areas attributed to the entity's country of domicile and to foreign countries from which the entity derives revenue. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -Subparagraph a -URI http://asc.fasb.org/extlink&oid=123359005&loc=d3e9038-108599 + Details
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