0001751008 DEF 14A FALSE 0001751008 2023-01-01 2023-12-31 iso4217:USD xbrli:pure 0001751008 2022-01-01 2022-12-31 0001751008 2021-01-01 2021-12-31 0001751008 ecd:PeoMember ecd:EqtyAwrdsInSummryCompstnTblForAplblYrMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:EqtyAwrdsInSummryCompstnTblForAplblYrMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:YrEndFrValOfEqtyAwrdsGrntdInCvrdYrOutsdngAndUnvstdMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:YrEndFrValOfEqtyAwrdsGrntdInCvrdYrOutsdngAndUnvstdMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:ChngInFrValOfOutsdngAndUnvstdEqtyAwrdsGrntdInPrrYrsMember 2023-01-01 2023-12-31 0001751008 ecd:ChngInFrValOfOutsdngAndUnvstdEqtyAwrdsGrntdInPrrYrsMember ecd:NonPeoNeoMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:VstngDtFrValOfEqtyAwrdsGrntdAndVstdInCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:VstngDtFrValOfEqtyAwrdsGrntdAndVstdInCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:ChngInFrValAsOfVstngDtOfPrrYrEqtyAwrdsVstdInCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:ChngInFrValAsOfVstngDtOfPrrYrEqtyAwrdsVstdInCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:FrValAsOfPrrYrEndOfEqtyAwrdsGrntdInPrrYrsFldVstngCondsDrngCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:FrValAsOfPrrYrEndOfEqtyAwrdsGrntdInPrrYrsFldVstngCondsDrngCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:PeoMember ecd:DvddsOrOthrErngsPdOnEqtyAwrdsNtOthrwsRflctdInTtlCompForCvrdYrMember 2023-01-01 2023-12-31 0001751008 ecd:NonPeoNeoMember ecd:DvddsOrOthrErngsPdOnEqtyAwrdsNtOthrwsRflctdInTtlCompForCvrdYrMember 2023-01-01 2023-12-31
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
SECURITIES EXCHANGE ACT OF 1934
Filed by the Registrant ☒
Filed by a Party other than the Registrant ☐
Check the appropriate box:

☐ | Preliminary Proxy Statement
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☒ | Definitive Proxy Statement
☐ | Definitive Additional Materials
☐ | Soliciting Material under §240.14a-12

AppLovin Corporation
(Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check all boxes that apply):

☒ | No fee required
☐ | Fee paid previously with preliminary materials
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

| 1100 Page Mill Road | Palo Alto, California 94304

Notice of Annual Meeting of Stockholders |  |  | MEETING DETAILS
|  |  | Date June 5, 2024
Dear Stockholders of AppLovin Corporation: We cordially invite you to attend the 2024 annual meeting of stockholders (the “Annual Meeting”) of AppLovin Corporation, a Delaware corporation, to be held on Wednesday, June 5, 2024 at 10:00 a.m. Pacific Time. The Annual Meeting will be conducted virtually via live audio webcast. You will be able to attend the Annual Meeting virtually by visiting www.virtualshareholdermeeting.com/APP2024, where you will be able to listen to the meeting live, submit questions and vote online. Whether or not you attend the Annual Meeting, it is important that your shares be represented and voted at the meeting. Therefore, we urge you to promptly vote and submit your proxy via the Internet, by telephone or by mail. We are holding the Annual Meeting for the following purposes, as more fully described in the accompanying proxy statement: |  |  |  | Time 10:00 a.m. Pacific Time
|  |  | Location www.virtualshareholdermeeting. com/APP2024
|  | YOUR VOTE IS IMPORTANT Whether or not you plan to attend the Annual Meeting, we urge you to submit your vote via the Internet, telephone, or mail as soon as possible to ensure your shares are represented. For additional instructions on voting by telephone or the Internet, please refer to your proxy card. Returning the proxy does not deprive you of your right to attend the Annual Meeting and to vote your shares at the Annual Meeting.
Proposals |  |
1 | To elect nine directors to serve until the next annual meeting of stockholders and until their successors are duly elected and qualified; |  |
2 | To ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2024; and |  |
3 | To transact such other business as may properly come before the Annual Meeting or any adjournments or postponements thereof. |  |
Our Board of Directors has fixed the close of business on April 11, 2024 as the record date for the Annual Meeting. Stockholders of record on April 11, 2024 are entitled to notice of and to vote at the Annual Meeting. Further information regarding voting rights and the matters to be voted upon is presented in the accompanying proxy statement. |  |

AppLovin Corporation | i | 2024 Proxy Statement

The accompanying proxy statement and our annual report can be accessed by visiting: www.proxyvote.com. You will be asked to enter the 16-digit control number located on your proxy card.
This notice and the accompanying proxy statement are being made available to stockholders on April 23, 2024.
By order of the Board of Directors,
Adam Foroughi
Chief Executive Officer, Co-Founder, and Chairperson of the Board
Palo Alto, California
April 23, 2024

AppLovin Corporation | ii | 2024 Proxy Statement

Table of Contents

N OTICE OF ANNUAL MEETING | i
G ENERAL INFORMATION | 1
BOARD OF DIRECTORS AND CORPORATE GOVERNANCE | 8
Nominees for Director | 10
Director Independence and Controlled Company Exemption | 19
Board Leadership Structure and Role of the Lead Independent Director | 20
Role of Board in Risk Oversight Process | 20
Board Committees | 22
Attendance at Board and Stockholder Meetings | 24
Compensation Committee Interlocks and Insider Participation | 24
Board of Directors Evaluations | 25
Voting Structure and Voting Agreement | 25
Considerations in Evaluating Director Nominees | 25
Stockholder Recommendations and Nominations to the Board of Directors | 26
Communications with the Board of Directors | 27
Corporate Governance and ESG | 28
Director Compensation | 31
PROPOSAL NO. 1 - Election of Directors | 35
AUDIT COMMITTEE REPORT | 36
PROPOSAL NO. 2 - Ratification of Appointment of Independent Registered Public Accounting Firm | 37
EXECUTIVE OFFICERS | 39
EXECUTIVE COMPENSATION | 40
Compensation Discussion and Analysis | 40
Executive Summary | 40
Compensation Philosophy | 42

AppLovin Corporation | iii | 2024 Proxy Statement

Executive Compensation Policies and Practices | 43
Our Compensation-Setting Process | 44
Elements of Executive Pay and 202 3 Compensation | 47
Other Compensation Information | 52
Employment Arrangements | 52
Post-Employment Compensation | 53
Compensation Risk Assessment | 54
Compensation Committee Report | 54
Summary Compensation Table for Fiscal Year 2023 | 55
Grants of Plan-Based Awards in 202 3 | 56
Outstanding Equity Awards at 202 3 Year-End | 57
Option Exercises and Stock Vested in 2023 | 58
Potential Payments on Termination or Change in Control | 59
Pay Versus Performance | 62
CEO Pay Ratio | 65
E QUITY COMPENSATION PLAN INFORMATION | 66
S ECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 67
C ERTAIN RELATIONSHIPS, RELATED PARTY AND OTHER TRANSACTIONS | 71
O THER MATTERS | 74
APPENDIX A | A-1

AppLovin Corporation | iv | 2024 Proxy Statement

AppLovin Corporation Proxy Statement for the 2024 Annual Meeting of Stockholders
General Information
This proxy statement and the enclosed form of proxy are furnished in connection with the solicitation of proxies by our Board of Directors for use at the 2024 annual meeting of stockholders of AppLovin Corporation, a Delaware corporation (“we”, “our”, “us”, the “company” or “AppLovin”), and any postponements, adjournments or continuations thereof.

Date June 5, 2024 |  |  | Time 10:00 a.m. Pacific Time |  |  | Location www.virtualshareholdermeeting.com/APP2024

The Annual Meeting will be conducted virtually via live audio webcast. You will be able to attend the Annual Meeting virtually by visiting www.virtualshareholdermeeting.com/APP2024, where you will be able to listen to the meeting live, submit questions and vote online. The Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to access this proxy statement and our annual report is first being mailed on or about April 23, 2024 to all stockholders entitled to vote at the Annual Meeting. The proxy materials and our 2023 annual report can be accessed by following the instructions in the Notice.
The information provided in the “question and answer” format below is for your convenience only and is merely a summary of the information contained in this proxy statement. You should read this entire proxy statement carefully. Information contained on, or that can be accessed through, our website is not intended to be incorporated by reference into this proxy statement and references to our website address in this proxy statement are inactive textual references only. Our Class A common stock and Class B common stock are collectively referred to in this proxy statement as our “common stock.”
What matters am I voting on?
You are being asked to vote on:
•the election of nine directors to serve until the next annual meeting of stockholders and until their successors are duly elected and qualified;
•a proposal to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2024; and
•any other business as may properly come before the Annual Meeting.
How does the Board of Directors recommend I vote on these proposals?
Our Board of Directors recommends a vote:
•“FOR” the election of each director nominee named in this proxy statement; and

AppLovin Corporation | 1 | 2024 Proxy Statement

•“FOR” the ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2024.
How many votes are needed for approval of each proposal?
•Proposal No. 1: Each director is elected by a plurality of the votes of the shares present virtually or represented by proxy at the meeting and entitled to vote on the election of directors at the Annual Meeting. Abstentions and broker non-votes will have no effect on the outcome of the vote. “Plurality” means that the nine nominees who receive the largest number of votes cast “For” such nominees are elected as directors. As a result, any shares not voted “For” a particular nominee (whether as a result of a withhold vote or a broker non-vote) will not be counted in such nominee’s favor and will have no effect on the outcome of the election. You may vote “For” or “Withhold” on each of the nominees for election as a director.
•Proposal No. 2: The ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2024, requires the affirmative “For” vote of a majority of the voting power of the shares of our common stock present virtually or represented by proxy at the Annual Meeting and entitled to vote thereon to be approved. You may vote “For,” “Against,” or “Abstain” with respect to this proposal. Abstentions are considered shares present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against” this proposal. Broker non-votes will have no effect on the outcome of this proposal.
Who is entitled to vote?
Holders of our Class A and Class B common stock as of the close of business on April 11, 2024, the record date for the Annual Meeting, may vote at the Annual Meeting. As of the record date, there were 273,919,051 shares of our Class A common stock outstanding and 55,042,821 shares of our Class B common stock outstanding. Our Class A common stock and Class B common stock will vote as a single class on all matters described in this proxy statement for which your vote is being solicited. Stockholders are not permitted to cumulate votes with respect to the election of directors. Each share of Class A common stock is entitled to one (1) vote on each proposal and each share of Class B common stock is entitled to twenty (20) votes on each proposal.
Registered Stockholders. If shares of our common stock are registered directly in your name with our transfer agent, Computershare Trust Company, N.A., you are considered the stockholder of record with respect to those shares, and the Notice was provided to you directly by us. As the stockholder of record, you have the right to grant your voting proxy directly to the individuals listed on the proxy card or to vote live at the Annual Meeting. Throughout this proxy statement, we refer to these registered stockholders as “stockholders of record.”
Street Name Stockholders. If shares of our common stock are held on your behalf in a brokerage account or by a bank or other nominee, you are considered to be the beneficial owner of shares that are held in “street name,” and the Notice was forwarded to you by your broker or nominee, who is considered the stockholder of record with respect to those shares. As the beneficial owner, you have the right to direct your broker, bank, or other nominee as to how to vote your shares. Beneficial owners are also invited to attend the Annual Meeting. However, since a beneficial owner is not the stockholder of record, you may not vote your shares of our common stock live at the Annual Meeting unless you follow your broker’s procedures for obtaining a legal proxy. If you request a printed copy of our proxy materials by mail, your broker, bank, or other nominee will provide a voting instruction form for you to use. Throughout this proxy statement, we refer to stockholders who hold their shares through a broker, bank, or other nominee as “street name stockholders.”

AppLovin Corporation | 2 | 2024 Proxy Statement

Are a certain number of shares required to be present at the Annual Meeting?
A quorum is the minimum number of shares required to be present at the Annual Meeting to properly hold an annual meeting of stockholders and conduct business under our amended and restated bylaws and Delaware law. The presence, virtually or by proxy, of a majority of the voting power of all issued and outstanding shares of our common stock entitled to vote at the Annual Meeting will constitute a quorum at the Annual Meeting. Abstentions, withhold votes, and broker non-votes are counted as shares present and entitled to vote for purposes of determining a quorum.
How do I vote?
If you are a stockholder of record, there are several ways to vote:

Internet Vote by Internet prior to the Annual Meeting at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. Eastern Time on June 4, 2024 (have your Notice or proxy card in hand when you visit the website); |  |  | Phone Vote by toll-free telephone at 1-800-690-6903, until 11:59 p.m. Eastern Time on June 4, 2024 (have your Notice or proxy card in hand when you call); |  |  | Mail Vote by completing and mailing your proxy card (if you received printed proxy materials); or |  |  | Virtual Meeting Vote by attending the Annual Meeting by visiting www.virtual shareholdermeeting .com/APP2024, where you may vote and submit questions during the meeting (please have your Notice or proxy card in hand when you visit the website).

Even if you plan to attend the Annual Meeting, we recommend that you also vote by proxy so that your vote will be counted if you later decide not to attend the Annual Meeting.
If you are a street name stockholder, you will receive voting instructions from your broker, bank, or other nominee. You must follow the voting instructions provided by your broker, bank, or other nominee in order to direct your broker, bank, or other nominee on how to vote your shares. Street name stockholders should generally be able to vote by returning a voting instruction form, or by telephone or on the Internet. However, the availability of telephone and Internet voting will depend on the voting process of your broker, bank, or other nominee. As discussed above, if you are a street name stockholder, you may not vote your shares live at the Annual Meeting unless you obtain a legal proxy from your broker, bank, or other nominee.
How may my brokerage firm or other intermediary vote my shares if I fail to provide timely directions?
Brokerage firms and other intermediaries holding shares of our common stock in street name for their customers are generally required to vote such shares in the manner directed by their customers. In the absence of timely directions, your broker will have discretion to vote your shares on our sole “routine” matter: the proposal to ratify the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for our fiscal year

AppLovin Corporation | 3 | 2024 Proxy Statement

ending December 31, 2024. Your broker will not have discretion to vote on any other proposals, which are “non-routine” matters, absent direction from you (and failure to provide instructions on these matters will result in a “broker non-vote”).
Can I change my vote?
Yes. If you are a stockholder of record, you can change your vote or revoke your proxy any time before the Annual Meeting by:
•entering a new vote by Internet or by telephone;
•completing and returning a later-dated proxy card; or
•notifying the Corporate Secretary of AppLovin Corporation, in writing, at AppLovin Corporation, 1100 Page Mill Road, Palo Alto, California 94304.
You may also change your vote by attending and voting at the Annual Meeting (although attendance at the Annual Meeting will not, by itself, revoke a proxy).
If you are a street name stockholder, your broker, bank, or other nominee can provide you with instructions on how to change your vote.
What do I need to do to attend the Annual Meeting?
You will be able to attend the Annual Meeting virtually, submit your questions during the meeting and vote your shares electronically at the meeting by visit ing www.virtualshareholdermeeting.com/APP2024. T o participate in the Annual Meeting, you will need the control number included on your Notice or proxy card. As discussed above, if you are a street name stockholder, you may not vote your shares live at the Annual Meeting unless you obtain a legal proxy from your broker, bank, or other nominee. The Annual Meeting webcast will begin promptly at 10:00 a.m. Pacific Time. We encourage you to access the meeting prior to the start time. Online check-in will begin at 9:45 a.m. Pacific Time, and you should allow ample time for the check-in procedures.
Why are we holding a meeting virtually?
We are leveraging technology to hold a virtual Annual Meeting that expands convenient access to, and enables participation by, stockholders from any location around the world. We believe the virtual format encourages attendance and participation by a broader group of stockholders, while also reducing the costs and environmental impact associated with an in-person meeting. You will be able to vote and submit your questions during the meeting at www.virtualshareholdermeeting.com/APP2024. Our virtual Annual Meeting will be governed by our rules of conduct and procedures, which will be posted at www.virtualshareholdermeeting.com/APP2024 on the date of the Annual Meeting. We have designed the format of the virtual Annual Meeting so that stockholders have the same rights and opportunities to vote and participate as they would have at a physical meeting. Stockholders will be able to submit questions online during the meeting, providing our stockholders with the opportunity for meaningful engagement with the Company.
What is the effect of giving a proxy?
Proxies are solicited by and on behalf of our Board of Directors. Adam Foroughi, Matthew Stumpf, and Victoria Valenzuela have been designated as proxy holders by our Board of Directors. When proxies are properly dated, executed, and returned, the shares represented by such proxies will be voted at the Annual Meeting in accordance

AppLovin Corporation | 4 | 2024 Proxy Statement

with the instructions of the stockholder. If the proxy is dated and signed, but no specific instructions are given, the shares will be voted in accordance with the recommendations of our Board of Directors as described above. If any matters not described in this proxy statement are properly presented at the Annual Meeting, the proxy holders will use their own judgment to determine how to vote the shares. If the Annual Meeting is adjourned, the proxy holders can vote the shares on the new Annual Meeting date as well, unless you have properly revoked your proxy, as described above.
Why did I receive a Notice of Internet Availability of Proxy Materials instead of a full set of proxy materials?
In accordance with the rules of the Securities and Exchange Commission (“SEC”), we have elected to furnish our proxy materials, including this proxy statement and our annual report, primarily via the Internet. The Notice containing instructions on how to access our proxy materials is first being mailed on or about April 23, 2024 to all stockholders entitled to vote at the Annual Meeting.
Stockholders may request to receive all future proxy materials in printed form by mail or electronically by e-mail by following the instructions contained in the Notice. We encourage stockholders to take advantage of the availability of our proxy materials on the Internet to help reduce the environmental impact and cost of our annual meetings of stockholders.
How are proxies solicited for the Annual Meeting?
Our Board of Directors is soliciting proxies for use at the Annual Meeting. All expenses associated with this solicitation will be borne by us. We will reimburse brokers or other nominees for reasonable expenses that they incur in sending our proxy materials to you if a broker, bank, or other nominee holds shares of our common stock on your behalf. In addition, our directors and employees may also solicit proxies by telephone, by electronic communication or by other means of communication. Our directors and employees will not be paid any additional compensation for soliciting proxies.
Where can I find the voting results of the Annual Meeting?
We will announce preliminary voting results at the Annual Meeting. We will also disclose voting results on a Current Report on Form 8-K that we will file with the SEC within four business days after the Annual Meeting. If final voting results are not available to us in time to file a Form 8-K within four business days after the Annual Meeting, we will file a Form 8-K to publish preliminary results and will provide the final results in an amendment to the Form 8-K as soon as they become available.
I share an address with another stockholder, and we received only one paper copy of the proxy materials. How may I obtain an additional copy of the proxy materials?
We have adopted a procedure called “householding,” which the SEC has approved. Under this procedure, we deliver a single copy of the Notice and, if applicable, our proxy materials, to multiple stockholders who share the same address, unless we have received contrary instructions from one or more of such stockholders. This procedure reduces our printing costs, mailing costs, and fees. Stockholders who participate in householding will continue to be able to access and receive separate proxy cards. Upon written or oral request, we will deliver promptly a separate copy of the Notice and, if applicable, our proxy materials, to any stockholder at a shared address to which we delivered a single copy of any of these materials. To receive a separate copy, or, if a stockholder is receiving multiple

AppLovin Corporation | 5 | 2024 Proxy Statement

copies, to request that we only send a single copy of the Notice and, if applicable, our proxy materials, such stockholder may contact us at:
AppLovin Corporation
Attention: Corporate Secretary
1100 Page Mill Road
Palo Alto, California 94304
(800) 839-9646
Street name stockholders may contact their broker, bank, or other nominee to request information about householding.
What is the deadline to propose actions for consideration at next year’s annual meeting of stockholders or to nominate individuals to serve as directors?
Stockholder Proposals
Stockholders may present proper proposals for inclusion in our proxy statement and for consideration at next year’s annual meeting of stockholders by submitting their proposals in writing to our Corporate Secretary in a timely manner. For a stockholder proposal to be considered for inclusion in our proxy statement for the 2025 annual meeting of stockholders, our Corporate Secretary must receive the written proposal at our principal executive offices not later than December 24, 2024. In addition, stockholder proposals must comply with the requirements of Rule 14a-8 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) regarding the inclusion of stockholder proposals in company-sponsored proxy materials. Stockholder proposals should be addressed to:
AppLovin Corporation
Attention: Corporate Secretary
1100 Page Mill Road,
Palo Alto, California 94304
(800) 839-9646
Our amended and restated bylaws also establish an advance notice procedure for stockholders who wish to present a proposal before an annual meeting of stockholders but do not intend for the proposal to be included in our proxy statement. Our amended and restated bylaws provide that the only business that may be conducted at an annual meeting of stockholders is business that is (i) specified in our proxy materials with respect to such annual meeting, (ii) otherwise properly brought before such annual meeting by or at the direction of our Board of Directors, (iii) properly brought before such annual meeting as may be provided in the certificate of designations for any class or series of preferred stock, or (iv) properly brought before such meeting by a stockholder who (A) is a stockholder of record at the time of giving of the notice contemplated by our amended and restated bylaws; (B) is a stockholder of record on the record date for the determination of stockholders entitled to notice of the annual meeting; (C) is a stockholder of record on the record date for the determination of stockholders entitled to vote at the annual meeting; (D) is a stockholder of record at the time of the annual meeting; and (E) complies with the procedures set forth in our amended and restated bylaws, including delivering timely written notice to our Corporate Secretary, which notice must contain the information specified in our amended and restated bylaws. To be timely for the 2025 annual meeting of stockholders, our Corporate Secretary must receive the written notice at our principal executive offices:
•no earlier than 8:00 a.m., Pacific time, on February 5, 2025; and
•no later than 5:00 p.m., Pacific time, on March 7, 2025.

AppLovin Corporation | 6 | 2024 Proxy Statement

In the event that we hold the 2025 annual meeting of stockholders more than 25 days from the one-year anniversary of the Annual Meeting, a notice of a stockholder proposal that is not intended to be included in our proxy statement must be received no earlier than 8:00 a.m., Pacific time, on the 120th day prior to the day of the 2025 annual meeting of stockholders and no later than 5:00 p.m., Pacific time, on the later of (i) the 90th day prior to the day of the 2025 annual meeting of stockholders and (ii) if the first public announcement of the date of the 2025 annual meeting is less than 100 days prior to the date of such annual meeting, the 10th day following the day on which public announcement of the date of the 2025 annual meeting of stockholders is first made by us.
Unless otherwise required by law, if a stockholder who has notified us of his, her, or its intention to present a proposal at an annual meeting of stockholders does not appear to present his, her, or its proposal at such annual meeting, we are not required to present the proposal for a vote at such annual meeting.
Recommendation or Nomination of Director Candidates
Stockholders who have continuously held 1% of our fully diluted capitalization for at least 12 months prior to the submission of their recommendation may recommend director candidates for consideration by our Nominating and Corporate Governance Committee. Any such recommendations should include the candidate’s name, home and business contact information, detailed biographical data, relevant qualifications, a signed letter from the candidate confirming willingness to serve, information regarding any relationships between the candidate and the company and evidence of the recommending stockholder’s ownership of the company’s capital stock and should be directed to our Chief Legal Officer and Corporate Secretary at the address set forth above. For additional information regarding stockholder recommendations for director candidates, see the section titled “Board of Directors and Corporate Governance—Stockholder Recommendations and Nominations to the Board of Directors”on page 26.
In addition, our amended and restated bylaws permit stockholders to nominate directors for election at an annual meeting of stockholders. To nominate a director, the stockholder must provide the information required by our amended and restated bylaws. Any notice of director nomination submitted must include the additional information required by Rule 14a-19(b) under the Exchange Act. In addition, the stockholder must give timely notice to our Corporate Secretary in accordance with our amended and restated bylaws, which, in general, require that the notice be received by our Corporate Secretary within the time periods described above under the section titled “Stockholder Proposals,” on page 6 for stockholder proposals that are not intended to be included in a proxy statement.
Availability of Bylaws
A copy of our amended and restated bylaws is available via our website at www.investors.applovin.com and the SEC’s website at www.sec.gov. You may also contact our Corporate Secretary at the address set forth above for a copy of the relevant bylaw provisions regarding the requirements for making stockholder proposals and nominating director candidates.

AppLovin Corporation | 7 | 2024 Proxy Statement

Board of Directors and Corporate Governance
Our business affairs are managed under the direction of our Board of Directors. Our Board of Directors currently consists of nine (9) directors, five (5) of whom qualify as “independent” under the corporate governance requirements of Nasdaq. At each annual meeting of stockholders, directors will be elected for a one-year term and until their successors are duly elected and qualified.
The following charts provide summary information about our director nominees with respect to independence, diversity, and tenure.

Board Diversity Matrix (As of April 23, 2024)
Board Size:
Total Number of Directors | 9
Part I: Gender Identity | Female | Male
Directors | 3 | 6
Part II: Demographic Background
African American or Black | 1 | 0
Asian | 0 | 1
Hispanic or Latinx | 0 | 1
White | 2 | 4

Gender | Ethnicity | Tenure | Independence

AppLovin Corporation | 8 | 2024 Proxy Statement

Board Skills Matrix
Our Board of Directors and the Nominating and Corporate Governance Committee believe the skills, experience and diversity of backgrounds of our directors provide us with a diverse range of perspectives to provide effective oversight effectively address our evolving needs and represent the best interests of our stockholders.

|  | Board Members |
Key Skills |  | Adam Foroughi | Craig Billings | Herald Chen | Margaret Georgiadis | Alyssa Harvey Dawson | Barbara Messing | Todd Morgenfeld | Edward Oberwager | Eduardo Vivas |
CEO Experience |  | ■ | ■ | ■ | ■ |  |  |  |  | ■ |
Operational Expertise |  | ■ | ■ | ■ | ■ | ■ | ■ | ■ |  | ■ |
Marketing & Digital Media |  | ■ | ■ |  | ■ |  | ■ | ■ | ■ | ■ |
Product & AdTech |  | ■ |  |  | ■ |  |  | ■ |  | ■ |
Public Company |  |  | ■ | ■ | ■ | ■ | ■ | ■ |  |  |
Cyber Security |  |  |  |  | ■ | ■ |  |  |  |  |
Financial & Accounting |  |  | ■ | ■ | ■ | ■ |  | ■ | ■ |  |
Risk Management & Corporate Governance |  |  | ■ |  | ■ | ■ |  | ■ |  |  |
Legal and Regulatory |  |  |  |  |  | ■ |  |  |  |  |
Data Privacy |  | ■ |  |  | ■ | ■ |  |  |  |  |
Mergers & Acquisitions / Strategic Transactions |  | ■ | ■ | ■ | ■ | ■ | ■ | ■ | ■ | ■ |
International Operations |  | ■ | ■ |  | ■ | ■ | ■ | ■ |  | ■ |
Human Capital & Talent Development |  | ■ |  |  | ■ |  | ■ |  |  | ■ |

AppLovin Corporation | 9 | 2024 Proxy Statement

Nominees for Director

|  | Mr. Foroughi is one of our co-founders and has served as our Chief Executive Officer and a member of our Board of Directors since December 2011. He was designated as Chairperson of our Board of Directors in March 2021. He previously co-founded two advertising technology companies, Lifestreet Media Inc. and Social Hour Inc. Mr. Foroughi holds a B.A. in Business Administration from the University of California, Berkeley.
| Qualifications
| Mr. Foroughi was selected to serve on our Board of Directors because of his deep industry knowledge and the vision and experience he brings as our Chief Executive Officer and co-founder.
Adam Foroughi |
Chairperson of the Board and Chief Executive Officer |
Age: 43 Director Since: 2011 Committees: None |

AppLovin Corporation | 10 | 2024 Proxy Statement

|  | Mr. Billings has served as a member of our Board of Directors since December 2020 and as our Lead Independent Director since February 2021. Mr. Billings has served as Chief Executive Officer and a member of the board of directors of Wynn Resorts, Limited (NYSE: WYNN), a developer and operator of hotels and casinos, since February 2022. Prior to February 2022, Mr. Billings served as the Chief Financial Officer and Treasurer of Wynn Resorts from March 2017 to January 2022 and as President from May 2019 to May 2021. He has also served as a Non-Executive Director of Wynn Macau, Limited, a majority owned subsidiary of Wynn Resorts since August 2018. From December 2015 to January 2018, Mr. Billings served as Non-Executive Chairman of NYX Gaming Group Ltd., a developer of digital gaming systems which was acquired by Scientific Games Corporation in January 2018. Mr. Billings has been a Certified Public Accountant since 1999. He holds a B.S. in Business Administration from the University of Nevada, Las Vegas and an M.B.A. from Columbia Business School. Qualifications
Craig Billings |
Lead Independent Director |
Age: 51 Director Since: 2020 Committees: Compensation (Chair); Audit |
|  | Mr. Billings was selected to serve on our Board of Directors because of his significant operational experience as a public-company CEO, his deep financial expertise, and his industry knowledge.

AppLovin Corporation | 11 | 2024 Proxy Statement

|  | Mr. Chen has served as a member of our Board of Directors since August 2018. Mr. Chen previously served as AppLovin’s President and Chief Financial Officer from November 2019 to December 2023. Prior to joining us, he served as the head of Technology, Media and Telecom at Kohlberg Kravis Roberts & Co. L.P. (together with its affiliates, KKR) (NYSE: KKR), an investment firm that manages multiple alternative asset classes, from 2007 to 2019, having previously worked for the firm from 1995 to 1997. He also currently serves on the board of directors of GoDaddy, Inc. (NYSE: GDDY), an online solutions provider, and Internet Brands Inc., an integrated digital media and software services company. Mr. Chen holds a B.S. in Economics (Finance) and a B.S.E. in Mechanical Engineering from the University of Pennsylvania and an M.B.A. from the Stanford University Graduate School of Business. Qualifications
Herald Chen |
Director and Advisor to CEO |
Age: 54 Director Since: 2018 Committees: None |
| Mr. Chen was selected to serve on our Board of Directors because of his extensive operating and management experience, his financial acumen and his knowledge of technology companies and his experience serving on the boards of directors of other public and private technology companies.

AppLovin Corporation | 12 | 2024 Proxy Statement

|  | Ms. Georgiadis has served as a member of our Board of Directors since January 2021. Ms. Georgiadis currently serves as Co-Founder and CEO of Montai Health, and as CEO-Partner of Flagship Pioneering Inc., a bioplatform innovation company, since April 2022. She previously served as an Endurance Partner-in-Residence at General Catalyst, a venture capital firm, from January 2021 to April 2022. From May 2018 to December 2020, she served as President and Chief Executive Officer of Ancestry.com LLC, a global family history and consumer genomics company. Prior to Ancestry, from February 2017 to May 2018, Ms. Georgiadis served as Chief Executive Officer of Mattel, Inc. (NASDAQ: MAT), a global children’s entertainment company specializing in toys and consumer products. From 2009-2017 she served as President of Google Americas and the Vice President of Global Operations. She is an experienced public and private company board director and currently serves on the board of directors of McDonald’s Corporation (NYSE: MCD) and several private companies in technology and health technology. She holds an A.B. from Harvard College and an M.B.A. from Harvard Business School. Qualifications
Margaret Georgiadis |
Independent Director |
Age: 60 Director Since: 2021 Committees: Nominating and Corporate Governance (Chair); Audit |
|  | Ms. Georgiadis was selected to serve on our Board of Directors because of her significant global operational experience, her public company board experience, and her financial expertise.

AppLovin Corporation | 13 | 2024 Proxy Statement

|  | Ms. Harvey Dawson has served as a member of our Board of Directors since November 2021. Ms. Harvey Dawson has served as the Chief Legal Officer and Corporate Secretary of HubSpot (NYSE: HUBS), a leading CRM platform, since November 2022, where she is responsible for overseeing the company’s legal and compliance teams. Prior to joining HubSpot, she served as the Chief Legal Officer of Gusto, Inc., a modern HR platform, from August 2020 to November 2022, and on the executive leadership team, overseeing the company’s legal, compliance and government affairs team. Previously, from June 2017 to July 2020, she was General Counsel at Sidewalk Labs, an urban innovation subsidiary of Alphabet Inc., where, among other things, she was responsible for developing the legal team and data privacy strategy. From 2011 to 2017 she oversaw global IP and licensing at HARMAN, a Samsung company, as its Vice President, Global Intellectual Property, and was Associate General Counsel at Netflix (NASDAQ: NFLX) from 2008 to 2011. Prior to Sidewalk Labs, she held senior legal positions with Netflix, and Autodesk (NASDAQ: ADSK). Ms. Harvey Dawson received her BA, cum laude, in Journalism from Michigan State University and was an Honors College member. She received her JD, cum laude, from Georgetown University Law Center. Ms. Harvey Dawson is also a board member of Make-A-Wish Connecticut and BSA | The Software Alliance.
Alyssa Harvey Dawson |
Independent Director |
Age: 54 Director Since: 2021 Committees: Audit; Nominating and Corporate Governance |
|  | Qualifications
|  | Ms. Harvey Dawson was selected to serve on our Board of Directors because she has over 25 years of broad-based legal experience and has overseen corporate governance, corporate, M&A and commercial transactions, enterprise risk management, compliance, data privacy, intellectual property, regulatory and governmental/public affairs.

AppLovin Corporation | 14 | 2024 Proxy Statement

|  | Ms. Messing has served as a member of our Board of Directors since March 2024. Ms. Messing served as Chief Marketing & Communications Officer at Roblox (NYSE: RBLX) from August 2020 to December 2023. Prior to this role, Ms. Messing served as Senior Vice President, Chief Marketing Officer of Walmart U.S (NYSE: WMT) from August 2018 to August 2019, and brought her years of experience serving in multiple roles including Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer at TripAdvisor, Inc. (NASDAQ: TRIP) an online travel company, between 2011 and 2018. Between 2002 and 2011, she served in a number of management positions at Hotwire.com, an internet-based travel agency, including Vice President of Customer Experience and Vice President and General Manager, Travel Ticker. Ms. Messing currently serves on the board of directors of Vacasa (NASDAQ: VCSA), a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc. (NYSE: BYON), a publicly-traded internet retailer, and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018. Ms. Messing received her B.A. from Northwestern University and her J.D. from Stanford Law School.
Barbara Messing |
Independent Director |
Age: 52 Director Since: 2024 Committees: Compensation; Nominating and Corporate Governance |
| Qualifications
|  | Ms. Messing was selected to serve on our Board of Directors because of her extensive experience in both management and director positions of public companies and because of her experience in online platforms and marketing.

AppLovin Corporation | 15 | 2024 Proxy Statement

|  | Mr. Morgenfeld has served as a member of our Board of Directors since September 2023. Mr. Morgenfeld held pivotal roles at Pinterest, Inc. (NYSE: PINS), including Chief Financial Officer and Head of Business Operations from November 2016 to July 2023. Before Pinterest, he left his mark at Twitter as Vice President of Finance from 2015 to 2016 and at Hewlett-Packard (NYSE: HPQ) as Treasurer and Senior VP of Financial Analytics and Corporate Development from 2013 to 2015. Prior to his role at Hewlett-Packard, he was an investment partner at Silver Lake Partners from 2004 to 2013. Mr. Morgenfeld currently sits on the board of directors of Urban Outfitters, Inc. (NASDAQ: URBN), a portfolio of global consumer brands comprising Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly. Mr. Morgenfeld graduated first in his class from the United States Military Academy at West Point and holds an M.B.A. from Stanford University Graduate School of Business. Qualifications
Todd Morgenfeld |
Independent Director |
Age: 52 Director Since: 2023 Committees: Audit (Chair); Compensation |
| Mr. Morgenfeld was selected to serve on our Board of Directors because of his extensive operational expertise, strong background in finance and insights into technology-driven enterprises, as well as his significant experience serving on the boards of other notable public and private companies.

AppLovin Corporation | 16 | 2024 Proxy Statement

|  | Mr. Oberwager has served as a member of our Board of Directors since November 2019. Mr. Oberwager joined KKR (NYSE: KKR) in 2008 where he is a Partner, Private Equity. Mr. Oberwager currently serves on the board of directors of several privately-held companies. Mr. Oberwager holds a B.A. in Classics from Georgetown University and an M.B.A. from Harvard Business School.
| Qualifications
| Mr. Oberwager was selected to serve on our Board of Directors because of his extensive experience as an investment professional and his experience serving on the boards of directors of other technology companies.
Edward Oberwager |
Director |
Age: 39 Director Since: 2019 Committees: None |

AppLovin Corporation | 17 | 2024 Proxy Statement

|  | Mr. Vivas has served as a member of our Board of Directors since August 2018. Mr. Vivas has served as Chief Operating Officer at Humans, Inc., the developer of the Flip Shop social shopping app since March 2024. From August 2017 to March 2024, he served as the Chief Executive Officer at Curated, Inc. (Curated.com), an online outdoor sports retailer he co-founded. From March 2014 to April 2017, Mr. Vivas served as Head of Product, Talent Solutions at LinkedIn Corporation, a business and employment-oriented online service. He joined LinkedIn through its acquisition of Bright.com, an employment website company he co-founded and served as Chief Product Officer from October 2011 to February 2014. Qualifications
Eduardo Vivas |
Director |
Age: 38 Director Since: 2018 Committees: None |  | Mr. Vivas was selected to serve on our Board of Directors because of his deep industry knowledge and significant operational experience as an executive with technology companies.

AppLovin Corporation | 18 | 2024 Proxy Statement

Director Independence and Controlled Company Exemption
Under the Nasdaq corporate governance requirements, independent directors must comprise a majority of a listed company’s board of directors. In addition, Nasdaq rules require that, subject to specified exceptions, each member of a listed company’s audit, compensation, and nominating and corporate governance committees be independent. Under Nasdaq rules, a director will only qualify as an “independent director” if, in the opinion of the company’s board of directors, the director does not have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director.
Our Board of Directors has undertaken a review of the independence of each director. Based on information provided by each director concerning their background, employment and affiliations, our Board of Directors has determined that each of Messrs. Billings and Morgenfeld and Mses. Georgiadis, Harvey Dawson, and Messing do not have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director and that each of these directors is “independent” as that term is defined under the Nasdaq corporate governance requirements. In making these determinations, our Board of Directors considered the current and prior relationships that each non-employee director has with our company and all other facts and circumstances our Board of Directors deemed relevant in determining their independence, including the beneficial ownership of our capital stock by each non-employee director, and the transactions involving them described in the section titled “Certain Relationships, Related Party and Other Transactions” on page 71.
All shares of our Class B common stock are held by Messrs. Foroughi and Chen and KKR Denali Holdings L.P. (“KKR Denali”), collectively with certain affiliated trusts and entities (the “Voting Agreement Parties”). The Voting Agreement Parties control a majority of the voting power of our outstanding common stock. As a result, we are considered a “controlled company” within the meaning of the Nasdaq corporate governance requirements. Under these rules, a “controlled company” may elect not to comply with certain corporate governance requirements, including the requirements that:
•a majority of our Board of Directors consist of independent directors;
•our Board of Directors have a Nominating and Corporate Governance Committee that is composed entirely of independent directors with a written charter addressing the committee’s purpose and responsibilities;
•our Board of Directors have a Compensation Committee that is composed entirely of independent directors with a written charter addressing the committee’s purpose and responsibilities; and
•we conduct an annual performance evaluation of the Nominating and Corporate Governance Committee and Compensation Committee.
Even though we are a “controlled company,” we are not availing ourselves of any of the corporate governance accommodations made available to a “controlled company” as a majority of our Board of Directors is currently independent, we have a Nominating and Corporate Governance Committee and a Compensation Committee comprised of entirely independent directors, and we conduct an annual performance evaluation of each of our Board Committees.

AppLovin Corporation | 19 | 2024 Proxy Statement

Board Leadership Structure and Role of the Lead Independent Director
Mr. Foroughi currently serves as both the chairperson of our Board of Directors and as our chief executive officer. As our co-founder, Mr. Foroughi is best positioned to identify strategic priorities, lead critical discussion, and execute our business plans.
Our Board of Directors has adopted Corporate Governance Guidelines that provide that one of our independent directors should serve as our lead independent director at any time when the chairperson of our Board of Directors is not independent. Because Mr. Foroughi is our chairperson and is not an “independent” director as defined in Nasdaq’s corporate governance requirements, our Board of Directors has determined that it is advisable and in the best interests of stockholders to have a lead independent director to, among other things, preside over meetings of the independent directors and reporting to our chief executive officer regarding feedback from executive sessions. As such, Mr. Billings has been appointed our lead independent director and presides over periodic meetings of our independent directors, serves as a liaison between Mr. Foroughi a nd our independent directors, and performs such additional duties as our Board of Directors may otherwise determine and delegate. Our Board of Directors believes that Mr. Billings’ significant experience as a public company executive, including as a chief executive officer and formerly a chief financial officer, positions him to provide valuable financial and operational expertise that helps ensure strong and independent oversight and effective collaboration among our directors.
Our independent directors meet regularly in executive sessions without employee directors or management present following our regularly scheduled meetings and often as part of our special meetings. These executive sessions are generally chaired by our lead independent director, and include discussions and recommendations regarding guidance to be provided to our chief executive officer and such topics as the independent directors may determine.
As a result of the Board of Directors’ committee structure and the existence of a majority of independent directors, the Board of Directors believes it maintains effective oversight of our business operations, including independent oversight of our management, management’s performance, financial statements, executive compensation, selection of director candidates, human capital and organizational health, and environmental, social and corporate governance matters and programs. We believe that the leadership structure of our Board of Directors, including Mr. Billings’ role as lead independent director, is appropriate and enhances our Board of Directors’ ability to effectively carry out its roles and responsibilities on behalf of our stockholders as well as the accountability of management, while Mr. Foroughi’s combined role enables strong leadership, creates clear accountability, and enhances our ability to communicate our message and strategy clearly and consistently to stockholders.
Role of Board in Risk Oversight Process
Risk is inherent with every business, and we face a number of risks, including strategic, financial, business and operational, legal and compliance, and reputational, in the pursuit and achievement of our strategic objectives. We have designed and implemented processes to manage risk in our operations. Management is responsible for the day-to-day oversight and management of strategic, operational, legal and compliance, cybersecurity, and financial risks, while our Board of Directors, as a whole and assisted by its committees, has responsibility for the oversight of our risk management framework, which is designed to identify, assess, and manage risks to which our company is exposed, as well as to foster a corporate culture of integrity. Consistent with this approach, our Board of Directors, directly and through its committees, regularly reviews our strategic and operational risks in the context of discussions with management, question and answer sessions, and reports from the management team and/or its advisors at each of its regular Board and committee meetings. Our Board of Directors also receives regular reports on all significant committee activities at each regular Board meeting, and evaluates the risks inherent in significant transactions.

AppLovin Corporation | 20 | 2024 Proxy Statement

As part of this approach, our Board of Directors considers both the materiality of a risk and its immediacy in making strategic decisions and helping management prioritize resources.
In addition, our Board of Directors has tasked designated standing committees with oversight of certain categories of risk management. Our Audit Committee assists our Board of Directors in fulfilling its oversight responsibilities with respect to risk management in the areas of internal control over financial reporting and disclosure controls and procedures, as well as information security, including cybersecurity, data privacy and protection matters, legal and regulatory compliance and potential conflicts of interest. Our Audit Committee also, among other things, discusses with management and the independent auditor guidelines and policies with respect to risk assessment and risk management pertaining to financial, accounting, and tax matters. Our Compensation Committee assesses risks relating to our executive compensation plans and arrangements, administers our compensation recovery policy, and assesses whether our compensation policies and programs have the potential to encourage excessive risk-taking. Our Nominating and Corporate Governance Committee assesses risks relating to our corporate governance practices, our people, our communities and our planet (climate change) through our environmental, social and governance (“ESG”) initiatives, the independence of the Board of Directors, and corporate succession plans for our executive officers. These committees receive regular updates from the management team as well as its advisors on various risk topics and regulatory developments applicable to the Company’s operations and business, and provide regular reports on our risk management efforts to the full Board of Directors.
Our Board of Directors and its committees engage outside advisors and experts from time to time to assist in understanding market trends, regulatory changes and our risk environment in general. Our Board of Directors believes its current leadership structure supports the risk oversight function of the Board of Directors.

AppLovin Corporation | 21 | 2024 Proxy Statement

Board Committees
Our Board of Directors has established three main standing committees: an Audit Committee, a Compensation Committee, and a Nominating and Corporate Governance Committee. On April 18, 2024, the Board approved the below committee reassignments. T he current composition and responsibilities of each of the committees of our Board of Directors is described below. Subject to the committee changes set forth in the table immediately below, members will serve on these committees until their resignation or until as otherwise determined by our Board of Directors.

Director | Audit | Compensation | Nominating and Corporate Governance
Adam Foroughi |  |  |
Craig Billings | ●▲ | ■ |
Herald Chen |  |  |
Margaret Georgiadis | ●▲ |  | ■
Alyssa Harvey Dawson | ● |  | ●
Barbara Messing |  | ● | ●
Todd Morgenfeld | ■▲ | ● |
Edward Oberwager |  |  |
Eduardo Vivas |  |  |
● Committee member ■ Committee chair ▲ Financial expert

Audit Committee
Each member of our Audit Committee meets the requirements for independence under the Nasdaq corporate governance requirements and SEC rules and regulations. E ach member of our Audit Committee also meets the financial literacy and sophistication requirements of the Nasdaq corporate governance requirements. In addition, our Board of Directors has determined that each of Mr. Morgenfeld, Mr. Billings and Ms. Georgiadis is an audit committee financial expert within the meaning of Item 407(d) of Regulation S-K under the Securities Act of 1933, as amended (the “Securities Act”).
Our Audit Committee, among other things:
•reviews with the independent registered public accounting firm and management the Company’s financial statements, earnings releases and quarterly and annual reports to be filed with the SEC;
•reviews the effectiveness and results of the Company’s internal audit procedures;
•selects and oversees a qualified firm to serve as the independent registered public accounting firm to audit our financial statements;

AppLovin Corporation | 22 | 2024 Proxy Statement

•discusses the scope and results of the audit with the independent registered public accounting firm, and reviews, with management and the independent registered public accounting firm, our interim and year-end results of operations;
•develops procedures for employees to submit concerns anonymously about questionable accounting or audit matters;
•oversees the Company’s legal and regulatory compliance policies, programs and procedures
•oversees the Company’s privacy and cyber security programs;
•oversees the Company’s major risk exposures and meets with management to ensure each is monitored and reasonably mitigated;
•reviews related party transactions; and
•approves or, as required, pre-approves, all audit and all permissible non-audit services, other than de minimis non-audit services, to be performed by the independent registered public accounting firm.
Our Audit Committee operates under a written charter that satisfies the applicable rules and regulations of the SEC and the Nasdaq corporate governance requirements. A copy of the charter for our Audit Committee is available on our website at www.investors.applovin.com. During 2023, our Audit Committee held 7 meetings.
Compensation Committee
Each member of our Compensation Committee meets the requirements for independence under the Nasdaq corporate governance requirements and SEC rules and regulations, and each member of our Compensation Committee is a non-employee director, as defined pursuant to Rule 16b-3 of the Exchange Act.
Our Compensation Committee, among other things:
•reviews, approves and determines, or makes recommendations to our Board of Directors regarding, the compensation of our executive officers;
•administers our equity compensation plans;
•administers the compensation recovery policy;
•reviews and approves and makes recommendations to our Board of Directors regarding incentive compensation and equity compensation plans; and
•establishes and reviews general policies relating to compensation and benefits of our employees.
Our Compensation Committee operates under a written charter that satisfies the applicable rules and regulations of the SEC and the Nasdaq corporate governance requirements. A copy of the charter for our Compensation Committee is available on our website at www.investors.applovin.com. During 2023, our Compensation Committee held 7 meetings.
Nominating and Corporate Governance Committee
Each member of our Nominating and Corporate Governance Committee meets the requirements for independence under the Nasdaq corporate governance requirements and rules and regulations of the SEC.

AppLovin Corporation | 23 | 2024 Proxy Statement

Our Nominating and Corporate Governance Committee, among other things:
•identifies, evaluates and selects, or makes recommendations to our Board of Directors regarding, nominees for election to our Board of Directors and its committees;
•evaluates the performance of our Board of Directors and of individual directors;
•considers and makes recommendations to our Board of Directors regarding the composition of our Board of Directors and its committees;
•reviews developments in corporate governance practices;
•evaluates the adequacy of our corporate governance practices and reporting;
•oversees our practices with respect to environmental, social and governance (“ESG”) matters;
•oversees succession planning for our named executive officers;
•oversees strategic management of human capital and organizational health; and
•develops and makes recommendations to our Board of Directors regarding corporate governance guidelines and matters.
Our Nominating and Corporate Governance Committee operates under a written charter that satisfies the applicable Nasdaq corporate governance requirements. A copy of the charter for our Nominating and Corporate Governance Committee is available on our website at www.investors.applovin.com. During 2023, our Nominating and Corporate Governance Committee held 5 meetings.
Ad Hoc Committees
In addition to the standing committees described above, from time to time, our Board of Directors may designate a committee consisting of one or more directors on an ad hoc basis, including for purposes of evaluating and/or approving specific projects or transactions. Ad hoc committees comprised entirely of independent directors met 3 times in 2023, all related to our stock repurchase transactions with KKR Denali Holdings L.P.
Attendance at Board and Stockholder Meetings
During our fiscal year ended December 31, 2023, our Board of Directors held 8 meetings (including regularly scheduled and special meetings). Our directors attended approximately 99% of the aggregate of (i) the total number of meetings of our Board of Directors held during the period for which he or she has been a director and (ii) the total number of meetings held by all committees of our Board of Directors on which he or she served during the periods that he or she served.
Although we do not have a formal policy regarding attendance by members of our Board of Directors at annual meetings of stockholders, our Corporate Governance Guidelines strongly encourage, but do not require, our directors to attend. All of AppLovin’s then serving directors were present at the 2023 annual meeting of stockholders.
Compensation Committee Interlocks and Insider Participation
None of the members of our Compensation Committee is or has been an officer or employee of AppLovin. None of our executive officers currently serves, or in the past year has served, as a member of the board of directors or compensation committee (or other committee of the board of directors performing equivalent functions) of any other

AppLovin Corporation | 24 | 2024 Proxy Statement

entity that has one of its executive officers serving on our Board of Directors or Compensation Committee. See the section titled “Certain Relationships, Related Party and Other Transactions” on page 71 for information about related party transactions involving members of our Compensation Committee or their affiliates.
Board of Directors Evaluations
Our Board of Directors, in conjunction with our Nominating and Corporate Governance Committee, conducts an annual evaluation of the performance of the Board of Directors as a whole and each of its standing committees, including an evaluation of the qualifications of individual members of the Board of Directors and its committees. The results of the evaluation are reviewed by our lead independent director and the chair of our Nominating and Corporate Governance Committee, in partnership with our in-house legal team. Thereafter, the evaluation results and any recommendations for improvement are provided to our Board of Directors and its standing committees by a member of our legal team. Our Board of Directors and our management work closely to address any action items that result from this evaluation process.
Voting Structure and Voting Agreement
In connection with our initial public offering, we amended and restated our certificate of incorporation to create three classes of authorized common stock. Holders of our Class A common stock are entitled to one (1) vote for each share held on all matters submitted to a vote of stockholders, holders of our Class B common stock are entitled to twenty (20) votes for each share held on all matters submitted to a vote of stockholders, and holders of our Class C common stock are not entitled to vote on any matter that is submitted to a vote of stockholders, except as otherwise required by law. There are no shares of our Class C common stock outstanding. The holders of our Class A common stock and Class B common stock vote together as a single class, unless otherwise required by law.
All shares of Class B common stock are held by the Voting Agreement Parties. The Voting Agreement Parties have entered into a voting agreement (the “Voting Agreement”) whereby all Class B common stock held by the Voting Agreement Parties and their respective permitted entities and permitted transferees will be voted as determined by two of Mr. Foroughi, Mr. Chen, and KKR Denali (one of which must be Mr. Foroughi). As a result, the Voting Agreement Parties will collectively be able to determine or significantly influence any action requiring the approval of our stockholders, including the election of our Board of Directors, the adoption of amendments to our certificate of incorporation and bylaws, and the approval of any merger, consolidation, sale of all or substantially all of our assets, or other major corporate transaction. Further, Mr. Chen is party to an Equity Exchange Right Agreement covering options to purchase 2,280,201 shares of Class A common stock. The Equity Exchange Right Agreement provides that Mr. Chen may exchange such shares, or the shares received upon exercise of such options, as may be the case, for an equivalent number of shares of our Class B common stock. For additional information on the voting power of the Voting Agreement Parties, see the section titled “Security Ownership of Certain Beneficial Owners and Management” on page 67.
Considerations in Evaluating Director Nominees
Our Nominating and Corporate Governance Committee uses a variety of methods, including engaging the services of outside consultants and search firms, to identify and evaluate director nominees. Our Nominating and Corporate Governance Committee works with our Board of Directors to determine the desired qualifications, expertise, and characteristics of our Board of Directors, including such factors as business experience and diversity, and with respect to diversity, such factors as differences in professional background, education, skill and other individual qualities and attributes that contribute to the total mix of viewpoints and experience represented on the Board of Directors.

AppLovin Corporation | 25 | 2024 Proxy Statement

In its evaluation of director candidates, our Nominating and Corporate Governance Committee and our Board of Directors evaluate each director in the context of the membership of the Board of Directors as a group, with the objective of having a group that can best perpetuate the success of the business and represent stockholder interests through the exercise of sound judgment using its diversity of background and experience in the various areas. Each director should be an individual of high character and integrity. In determining whether to recommend a director for re-election, the Nominating and Corporate Governance Committee also considers the director’s past attendance at meetings, participation in and contributions to the activities of the Board of Directors and the company, and other qualifications and characteristics set forth in the charter of the Nominating and Corporate Governance Committee charter. Some of the qualifications that our Nominating and Corporate Governance Committee considers include, without limitation, issues of character, integrity, judgment, corporate experience, diversity of experience, background, independence, area of expertise, length of service, potential conflicts of interest and other commitments. Nominees must also have the highest personal and professional ethics and integrity, proven achievement and competence in the nominee’s field and the ability to exercise sound business judgment, skills that are complementary to those of the existing members of the Board of Directors, and the ability to assist and support management and make significant contributions to our success. Director candidates must understand the fiduciary responsibilities that are required of a member of our Board of Directors and have sufficient time and energy available, in the judgment of our Nominating and Corporate Governance Committee, to perform all board of director and applicable committee responsibilities. Members of our Board of Directors are expected to prepare for, attend, and participate in all Board of Directors and applicable committee meetings. Our Nominating and Corporate Governance Committee may also consider such other factors as it may deem, from time to time, are in our and our stockholders’ best interests.
After completing its review and evaluation of director candidates, including incumbent directors, our Nominating and Corporate Governance Committee recommends to our full Board of Directors the director nominees for selection.
Stockholder Recommendations and Nominations to the Board of Directors
Our Nominating and Corporate Governance Committee will consider director candidates recommended by stockholders who have continuously held at least one percent (1%) of our fully diluted capitalization for at least 12 months prior to the date of the submission of the recommendation, so long as such recommendations comply with our amended and restated certificate of incorporation, amended and restated bylaws, and applicable laws, rules and regulations, including those promulgated by the SEC. Our Nominating and Corporate Governance Committee will evaluate such recommendations in accordance with its charter, our amended and restated bylaws and our policies and procedures for director candidates, as well as the regular director nominee criteria described above. This process is designed to ensure that our Board of Directors includes members with diverse backgrounds, skills, and experience, including appropriate financial and other expertise relevant to our business. Eligible stockholders wishing to recommend a candidate for nomination should contact our Chief Legal Officer and Corporate Secretary in writing at the address below. Such recommendations must include the candidate’s name, home and business contact information, detailed biographical data, relevant qualifications, a signed letter from the candidate confirming willingness to serve, information regarding any relationships between the candidate and the company and evidence of the recommending stockholder’s ownership of the company’s capital stock. Our Nominating and Corporate Governance Committee has discretion to decide which individuals to recommend for nomination as directors.
Under our amended and restated bylaws, stockholders may also directly nominate persons for our Board of Directors. Any nomination must comply with the requirements set forth in our amended and restated bylaws and should be sent in writing to our Chief Legal Officer and Corporate Secretary at AppLovin Corporation, 1100 Page Mill Road, Palo Alto, California 94304. Any notice of director nomination submitted must include the additional information required by Rule 14a-19(b) under the Exchange Act. To be timely for the 2025 annual meeting of stockholders, nominations

AppLovin Corporation | 26 | 2024 Proxy Statement

must be received by our Corporate Secretary observing the same deadlines for stockholder proposals discussed above on page 6 under “What is the deadline to propose actions for consideration at next year’s annual meeting of stockholders or to nominate individuals to serve as directors? – Stockholder Proposals.”
We have entered into a Director Nominations Agreement with KKR Denali. The Director Nominations Agreement granted KKR Denali the right to nominate to our Board of Directors one designee (the “KKR Director”) as long as KKR Denali and its affiliates collectively beneficially own at least 25% of the shares of the Class B common stock that KKR Denali held immediately prior to our initial public offering (the “KKR Nomination Threshold”). In March 2024, in connection with a secondary offering of Class A common stock by KKR Denali and our concurrent repurchase of certain shares from the underwriters in such offering, KKR Denali’s ownership fell below the KKR Nomination Threshold and, as a result, KKR Denali is not entitled to nominate a KKR Director. Edward Oberwager has served as the KKR Director since our initial public offering. While KKR Denali no longer beneficially owns shares at least equal to the KKR Nomination Threshold, our Board of Directors and Nominating and Corporate Governance Committee believe that Mr. Oberwager’s perspective and experience as a director are valuable and therefore have nominated him for re-election as a director.
Further, for so long as KKR Denali and its affiliates hold at least 5% of the outstanding shares of our common stock, one of the independent candidates selected by the Nominating and Corporate Governance Committee for nomination to our Board of Directors shall be subject to the approval of KKR Denali prior to the nomination of such candidate for election by our stockholders. Margo Georgiadis is the independent director currently serving that was approved by KKR Denali.
Communications with the Board of Directors
Interested parties wishing to communicate with non-management members of our Board of Directors may do so by writing and mailing the correspondence to our Chief Legal Officer and Corporate Secretary at AppLovin Corporation, Attn: Chief Legal Officer, 1100 Page Mill Road, Palo Alto, California 94304. Each communication should set forth (i) the name and address of the stockholder, as it appears on our books, and if the shares of our common stock are held by a nominee, the name and address of the beneficial owner of such shares, and (ii) the class and number of shares of our common stock that are owned of record by the record holder and beneficially by the beneficial owner.
Our Chief Legal Officer, in consultation with appropriate members of our Board of Directors as necessary, will review all incoming communications (except for mass mailings, product complaints or inquiries, job inquiries, business solicitations and patently offensive or otherwise inappropriate material) and, if appropriate, will route such communications to the appropriate director(s) or, if none is specified, to the Chairperson of the Board or the Lead Independent Director.
This procedure does not apply to (i) communications to non-management directors from our officers or directors who are stockholders or (ii) stockholder proposals submitted pursuant to Rule 14a-8 under the Exchange Act, which are discussed further in the section titled “What is the deadline to propose actions for consideration at next year’s annual meeting of stockholders or to nominate individuals to serve as directors?—Stockholder Proposals” described on page 6 in this proxy statement.

AppLovin Corporation | 27 | 2024 Proxy Statement

Corporate Governance and ESG
Governance Policies
Corporate Governance Guidelines and Code of Conduct and Business Ethics
Our Board of Directors has adopted Corporate Governance Guidelines that address items such as the qualifications and responsibilities of our directors and director candidates, including independence standards, and corporate governance policies and standards applicable to us in general. In addition, our Board of Directors has adopted a Code of Conduct and Business Ethics that applies to all of our employees, officers and directors, including our Chief Executive Officer, Chief Financial Officer, and other executive and senior financial officers. The full text of each of our Corporate Governance Guidelines and our Code of Conduct and Business Ethics is posted on our website at www.investors.applovin.com. We will post amendments to our Code of Conduct and Business Ethics or any waivers of our Code of Conduct and Business Ethics for directors and executive officers on the same website or in filings under the Exchange Act.
Compensation Recovery Policy
In November 2023, our Compensation Committee adopted a Compensation Recovery (“Clawback”) policy in compliance with Nasdaq and SEC rules requiring public companies to recover excess incentive-based compensation from any individual who is or was ever designated an “officer” by our Board of Directors in accordance with Rule 16a-1(f) of the Securities Exchange Act of 1934, as amended, in the event of an accounting restatement. Consistent with the requirements, this policy requires that if we are required to prepare an accounting restatement due to our material noncompliance with financial reporting requirements, we must clawback from covered officers any incentive-based compensation received by them on or after October 2, 2023 and during the applicable covered period (which generally includes the three completed fiscal years prior to the restatement date) that was in excess of what they would have received had their incentive compensation been determined based on the restated amounts.
Equity Ownership Guidelines
In November 2023, our Board of Directors adopted Equity Ownership Guidelines (“Equity Ownership Guidelines”) to further align the interests of our executive officers and non-employee directors with the interests of our stockholders. Under the Equity Ownership Guidelines, all of our executive officers (within the meaning of the Exchange Act) and all of our non-employee directors are expected to accumulate and hold Qualifying Equity (as defined in the Equity Ownership Guidelines) with an aggregate “value” (as defined in the Equity Ownership Guidelines) equal to at least the following:
•Chief Executive Officer and Chief Technology Officer - 600% of base salary
•Other executive officers - 300% of base salary
•Non-employee directors - 300% of annual cash retainer for service on the Board of Directors, excluding any cash retainers for committee or chair service
Equity holdings that count towards the equity ownership requirement include shares of our common stock, including Class A and Class B common stock and including unvested shares of restricted stock, but not including unexercised stock options or performance-based Full Value Awards (as defined in the Equity Ownership Guidelines) that remain subject to performance-based vesting requirements. Shares held in trust, limited partnerships, or similar entities for the benefit of the executive officer or non-employee director, or their families, also count towards the equity ownership requirement. Additionally, shares held in retirement or deferred compensation accounts and shares subject to Full-Value Awards, whether vested or unvested, count towards the equity ownership requirement. The

AppLovin Corporation | 28 | 2024 Proxy Statement

value of a share is measured as the closing price of a share on the date the equity ownership is measured in connection with the Equity Ownership Guidelines (the “Measurement Date”). Similarly, the value of shares underlying RSUs, performance shares, performance units or other Full-Value Awards is measured as the closing price of a share on the Measurement Date.
Our executive officers and non-employee directors generally will have until the fifth anniversary of the adoption of these guidelines, or, if later, the fifth anniversary of their first assuming an executive officer position or non-employee director position to comply with the equity ownership requirement. The full text of our Equity Ownership Guidelines is posted on our website at www.investors.applovin.com. The Equity Ownership Guidelines may be amended by the Board of Directors or the Compensation Committee from time to time at the discretion of the Board of Directors or the Compensation Committee.
Environmental, Social and Governance (ESG) Initiatives
We are committed to making a meaningful difference in ESG matters by creating a culture of integrity, belonging, supporting philanthropic opportunities that matter to our employees, as well as fostering community partnerships that make a difference.
Environmental
As a mobile advertising business that is largely conducted online, our carbon footprint is smaller than many other types of businesses, but we still strive to limit our impact on climate change. Our headquarters in Palo Alto, CA enjoys a Leadership in Energy and Environmental Design (“LEED”) rating certifying a healthy, efficient and cost-saving green building, covering the planning, design, construction and operations of the building. Our employee-operated cafe is also committed to sourcing local, sustainable and organic ingredients, has eliminated most single-use items, and recycles waste whenever possible. We minimize electronic waste and donate refurbished laptops to community partner organizations that provide underrepresented children with equipment that allows them to better access careers in technology, fueling a pipeline in support of our broader mission. At the same time, our post-pandemic hybrid work model continues to present opportunities to reduce our carbon footprint, including, for example, consolidating underutilized offices and optimizing spaces for in-person collaboration and promoting recycling, composting and reduced water usage in all of our offices globally. Our goal is to limit our impact on climate change and to carry out our business activities in a sustainable manner.
Social
Our social initiatives are reflected in our commitment to a diverse workforce, a culture of belonging, and community partnerships. Our diverse employee demographics represent just one measure of our diversity, equity and inclusion (“DEI”) efforts, which include building competency among employees, supporting employee resource groups and regular cultural events honoring diverse backgrounds, issues and opportunities. Our employee-driven “AppLovin Cares” program supports philanthropic efforts that address global crises and local community needs, as well as, a company culture in which employees actively engage beyond themselves in social issues and global causes. To encourage giving, our employee match, dollars for doers and event participation reimbursement programs make philanthropic activity accessible to employees, increasing employee participation and encouraging philanthropy.

AppLovin Corporation | 29 | 2024 Proxy Statement

People at a Glance - 2023
As of December 31, 2023, across all entities globally, we are 1,745 employees strong, comprising 1,717 full-time and 28 part-time or intern employees, located in 17 countries.

International Locations | Racial Ethnic Diversity | Gender Diversity

As of year-end 2023 approximately 49% of our employees are located outside of the U.S. and 51% are in the U.S. |  | Approximately 53% of our U.S. employees identify as people of color, including Asian, Hispanic or Latino, Black or African American, Native Hawaiian or Other Pacific Islander, American Indian or Alaska Native, or two or more races. |  | Approximately 36% of our worldwide employees are female.

Philanthropy
A rich part of our culture is our employee-driven AppLovin Cares program in which social causes that are important to employees are supported financially with contributions and opportunities to volunteer.
In 2023, AppLovin Cares donated approximately $910,000 dollars to nonprofit organizations:
•44% of donations supported disaster or crisis relief around the world. Initiated by employees, AppLovin has contributed significantly to organizations that provide relief for global disasters or crises, such as Ukrainian refugees and the Turkish and Japan Earthquake disasters. AppLovin regularly contributes to the Red Cross, UNICEF, Doctors Without Borders, International Medical Corps, Save Life, and The Global Fund for Children.
•29% of donations awarded to 7 multi-year partners. Our multi-year participants include: Open Door, Casa De Las Madres, Rise Up Malawi, San Quentin Prison, Gift of Adoption and Teach for America.
•23% of donations awarded to 24 nonprofits (501(C)(3)), nominated by employees on a quarterly basis. Employees submit quarterly nominations for company donations to nonprofit organizations. Employee votes determine those receiving a donation from AppLovin.
•5% of donations reflect volunteer time in our “Dollars for Doers” initiative. Dollars for Doers, and Event Participation Reimbursement make philanthropic activity accessible to all employees, increasing employee participation and encouraging philanthropy.
Governance
Our governance policies and practices and leadership reflect our commitment to integrity, diversity, transparency and accountability. A majority of the directors currently serving on our Board of Directors qualify as “independent” under the corporate governance requirements of Nasdaq. We have adopted corporate governance policies, including board committee charters, corporate governance guidelines, a code of conduct and business ethics and policies

AppLovin Corporation | 30 | 2024 Proxy Statement

related to privacy, data protection, cybersecurity, anti-bribery and anti-corruption, insider trading, violence prevention and anti-harassment. To further promote a high standard of ethical and professional conduct within our company, we have engaged an impartial third party to administer a whistleblower hotline where, as permitted by law, employees, contractors, customers and vendors can address issues on a confidential and anonymous basis. In addition, our Code of Conduct and Business Ethics applies to all of our employees, including our officers, and to members of our Board of Directors.
For more information on our environmental, social and governance commitments and actions, see our ESG Impact webpage at applovin.com/esg/.
Director Compensation
We have adopted a compensation policy for our non-employee directors (as amended, the “Director Compensation Policy”). The Director Compensation Policy is designed to attract, retain, and reward experienced non-employee directors. To ensure our Director Compensation Policy remains competitive to help us attract qualified non-employee director candidates and retain our existing non-employee directors, the policy is reviewed annually by our Compensation Committee and its independent advisor, Semler Brossy. In June 2023, we amended our Director Compensation Policy to increase our non-employee director compensation and allow our non-employee directors to elect to receive an equity award in lieu of their cash compensation.
Under the Director Compensation Policy, each non-employee director receives the cash and equity compensation for board services described below. We also reimburse our non-employee directors for reasonable, customary, and documented travel expenses to meetings of our Board of Directors or its committee and other expenses.
Cash Compensation
Under our Director Compensation Policy, non-employee directors are entitled to receive the following cash compensation for their service on our Board of Directors:
•$50,000 per year for service as a member of the Board of Directors;
•$60,000 per year for service as chairperson of the Board of Directors;
•$75,000 per year for service as lead independent director of the Board of Directors;
•$35,000 per year for service as chairperson of the Audit Committee;
•$10,000 per year for service as member of the Audit Committee;
•$30,000 per year for service as chairperson of the Compensation Committee;
•$10,000 per year for service as member of the Compensation Committee;
•$15,000 per year for service as chairperson of the Nominating and Corporate Governance Committee; and
•$5,000 per year for service as member of the Nominating and Corporate Governance Committee.
Each non-employee director who serves as the chairperson of a committee will receive only the annual cash fee as the chairperson of the committee, and not the additional annual cash fee as a member of the committee. All cash payments to non-employee directors are paid quarterly in arrears on a pro-rated basis and, as noted above, non-employee directors can elect to receive an equity award in lieu of cash compensation.

AppLovin Corporation | 31 | 2024 Proxy Statement

Equity Compensation
Initial Award
Each person who first becomes a non-employee director will be granted an initial award of restricted stock units (“RSUs”) on the first trading date on or after the date on which such individual first becomes a non-employee director (the “Initial Award”). The Initial Award will cover a number of shares of our Class A common stock having a grant date fair value (determined in accordance with U.S. generally accepted accounting principles (“GAAP”)) of $425,000, rounded to the nearest whole share (the “New Hire Award”). The New Hire Award will vest in 12 equal quarterly installments beginning on the first standard quarterly vesting date to occur after such individual first becomes a non-employee director and each subsequent standard quarterly vesting date thereafter, subject to the non-employee director continuing to be a service provider through the applicable vesting date. Our standard quarterly vesting dates are February 20, May 20, August 20, and November 20. If the person was a member of our Board of Directors and also an employee, becoming a non-employee director due to termination of employment does not entitle them to an Initial Award.
Annual Award
On the date of each annual meeting of our stockholders, each non-employee director will automatically receive an annual equity award (an “Annual Award”) covering a number of shares of our Class A common stock having a grant date fair value (determined in accordance with GAAP) of $250,000, rounded to the nearest whole share. The Annual Award will vest on the earlier of (i) the one-year anniversary of the date the Annual Award is granted or (ii) the day prior to the date of the annual meeting next following the date the Annual Award is granted, in each case, subject to the non-employee director continuing to be a service provider through the applicable vesting date. The type of equity award to be granted to a non-employee director will be elected in advance of the annual meeting at the discretion of the non-employee director and may consistent entirely of RSUs or non-qualified stock options.
In the event of a “change in control” (as defined in our 2021 Equity Incentive Plan (the “2021 Plan”)), each non-employee director’s outstanding awards will fully vest, provided that the non-employee director continues to be a non-employee director through the date of the change in control.
Maximum Annual Compensation Limit
The Director Compensation Policy includes a maximum annual limit of $750,000 in total cash and equity compensation awards that may be paid, issued, or granted to a non-employee director in any fiscal year (increased to $1,000,000 in the non-employee director’s initial year of service as a non-employee director). For purposes of this limitation, the value of equity awards is based on the grant date fair value (determined in accordance with GAAP). Any cash compensation paid or equity awards granted to a person for their service as an employee, or for their service as a consultant (other than as a non-employee director), will not count for purposes of the limitation. The maximum limit does not reflect the intended size of any potential compensation or equity awards to our non-employee directors.
2023 Compensation
The following table provides information regarding compensation of our non-employee directors for their service as directors, for the fiscal year ended December 31, 2023. Our KKR Director and directors who are also our employees receive no additional compensation for their service as directors. During 2023, Mr. Oberwager served as the KKR Director and Messrs. Foroughi and Chen were employees and executive officers of the company and therefore none of them received compensation as directors. See “Executive Compensation” starting on page 40 for additional information regarding the compensation of Messrs. Foroughi and Chen.

AppLovin Corporation | 32 | 2024 Proxy Statement

Name | Fees Paid or Earned in Cash ($) |  | Stock Awards ($)(1)(2) |  | Option Awards ($) |  | Total ($)
Craig Billings | 153,750 |  |  |  | — |  |  | 249,990 |  | 403,740
Margaret Georgiadis | 73,750 |  |  |  | 249,986 |  |  |  | — |  | 323,736
Alyssa Harvey Dawson | 30,000 |  |  |  | 264,970 |  |  |  | — |  | 294,970
Todd Morgenfeld | 12,500 |  |  |  | 428,445 |  |  |  | — |  | 440,945
Edward Oberwager | — |  | — |  | — |  | —
Asha Sharma(2) | 40,879 |  |  |  | 249,986 |  |  |  | — |  | 290,865
Eduardo Vivas | 27,500 |  |  |  | 13,752 |  |  |  | 249,990 |  | 291,242

1.Amounts shown do not reflect compensation actually received by the director, and there can be no assurance that these amounts will ever be realized by the director. Instead, the amount shown is the grant date fair value of the awards granted in fiscal 2023 computed in accordance with ASC Topic 718 — Compensation — Stock Compensation (“ASC Topic 718”), disregarding forfeiture assumptions. Information regarding the assumptions used to estimate the fair value of stock options is set forth in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2023. The grant date fair value of the RSU awards was calculated based on the closing price per share of our Class A common stock on the grant date.
2.Ms. Sharma resigned from our Board of Directors on September 5, 2023.
3.The following table lists all outstanding equity awards held by non-employee directors as of December 31, 2023:

Name | Date of Grant | Number of Shares Underlying Stock Award (#) | Number of Shares Underlying Options (#)
Craig Billings | 12/30/2020(a) | — | 21,000(b)
07/06/2023 |  | 15,537(c)
Margaret Georgiadis | 01/23/2021(a) | 1,750(d) | —
06/07/2023 | 10,448(e) | —
| 07/06/2023 | 978(e) | —
Alyssa Harvey Dawson | 11/08/2021 | 847(f) | —
06/07/2023 | 10,448(e) | —
| 07/06/2023 | 978(e) | —
Todd Morgenfeld | 09/05/2023 | 9,158(g) | —
Asha Sharma(h) | — | — | —
Eduardo Vivas | 07/06/2023 |  | 15,537(c)

a.These awards were granted pursuant to our 2011 Equity Incentive Plan (the “2011 Plan”); all other awards were granted pursuant to our 2021 Plan.
b.This option is subject to an early exercise provision and is immediately exercisable. The vesting conditions are satisfied, subject to Mr. Billings continued role as a service provider to us, as to 1/12th of the total shares on March 1, 2021 with 1/12th of the total shares vesting each quarter thereafter, provided that 100% of any unvested shares covered by the option will vest immediately prior to the closing of an Acquisition or Other Combination (each as defined in our 2011 Plan).
c.This option is subject to an early exercise provision and is immediately exercisable. The vesting conditions are satisfied, subject each non-employee directors’ continued role as a service provider to us, as to 100% of the shares on the earlier of (i) the one-year anniversary of the date the Annual Award is granted or (ii) the day prior to the date of the Annual Meeting next following the date the Annual Award is granted.
d.Reflects shares acquired upon the early exercise of options that remain subject to vesting conditions and forfeiture. The option award is for a total of 21,000 shares. The vesting conditions are satisfied, subject to Ms. Georgiadis’ continued role as a service provider to us, as to 1/12th of the total shares on May 1, 2021 with 1/12th of the total shares vesting quarterly thereafter.

AppLovin Corporation | 33 | 2024 Proxy Statement

e.The vesting conditions are satisfied, subject to each non-employee directors’ continued role as a service provider to us, as to 100% of the total shares on the earlier of (i) the one-year anniversary of the date the Annual Award is granted or (ii) the day prior to the date of the Annual Meeting next following the date the Annual Award is granted.
f.The vesting conditions are satisfied, subject to Ms. Harvey Dawson’s continued role as a service provider to us, as to 1/12th of the total shares on November 20, 2021 with 1/12th of the total shares vesting quarterly thereafter.
g.The vesting conditions are satisfied, subject to Mr. Morgenfeld’s continued role as a service provider to us, as to 1/12th of the total shares on November 20, 2023 with 1/12th of the total shares vesting quarterly thereafter.
h.Ms. Sharma resigned from our Board of Directors on September 5, 2023.

AppLovin Corporation | 34 | 2024 Proxy Statement

PROPOSAL NO. 1
Election of Directors
Our Board of Directors is currently composed of nine members. Each of the currently serving nine directors have been nominated by our Board of Directors for election at the Annual Meeting, each to serve a one-year term until the 2025 annual meeting of stockholders and until their successors are elected and qualified.
Nominees
Our Nominating and Corporate Governance Committee has recommended, and our Board of Directors has approved, Adam Foroughi, Herald Chen, Craig Billings, Margaret Georgiadis, Alyssa Harvey Dawson, Barbara Messing, Todd Morgenfeld, Edward Oberwager, and Eduardo Vivas as nominees for election as directors at the Annual Meeting. If elected, each of the nominees will serve as directors until the 2025 annual meeting of stockholders and until their successors are duly elected and qualified. For information concerning the nominees, please see “Board of Directors and Corporate Governance” on page 8.
If you are a stockholder of record and you sign your proxy card or vote by telephone or over the Internet but do not give instructions with respect to the voting of directors, your shares will be voted “FOR” the election of Messrs. Foroughi, Billings, Chen, Morgenfeld, Oberwager, and Vivas, and Mses. Georgiadis, Harvey Dawson, and Messing. If you are a street name stockholder and you do not give voting instructions to your broker or nominee, your broker will leave your shares unvoted on this matter.
Vote Required
Each director is elected by a plurality of the votes of the shares present virtually or represented by proxy at the meeting and entitled to vote on the election of directors at the Annual Meeting. “Plurality” means that the nine nominees who receive the largest number of votes cast “For” such nominees are elected as directors. As a result, any shares not voted “For” a particular nominee (whether as a result of a withhold vote or a broker non-vote) will not be counted in such nominee’s favor and will have no effect on the outcome of the election.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” EACH OF THE NOMINEES NAMED ABOVE.

AppLovin Corporation | 35 | 2024 Proxy Statement

Audit Committee Report
The Audit Committee is a committee of the Board of Directors comprised solely of independent directors as required by Nasdaq corporate governance requirements and SEC rules and regulations. The composition of the Audit Committee, the attributes of its members and the responsibilities of the Audit Committee, as reflected in its charter, are intended to be in accordance with applicable requirements for corporate Audit Committees. With respect to AppLovin’s financial reporting process, AppLovin’s management is responsible for establishing and maintaining internal controls and preparing AppLovin’s financial statements. AppLovin’s independent registered public accounting firm, Deloitte & Touche LLP (“Deloitte”), is responsible for performing an independent audit of AppLovin’s financial statements. It is the responsibility of the Audit Committee to oversee these activities. It is not the responsibility of the Audit Committee to prepare AppLovin’s financial statements. These are the fundamental responsibilities of management. In the performance of its oversight function, the Audit Committee has:
•reviewed and discussed the audited financial statements with management;
•discussed with Deloitte the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC; and
•received the written disclosures and the letter from Deloitte required by applicable requirements of the PCAOB regarding the independent accountant’s communications with the Audit Committee concerning independence, and has discussed with Deloitte its independence.
Based on the Audit Committee’s review and discussions with management and Deloitte, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in the company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023 for filing with the SEC.
Respectfully submitted by the members of the Audit Committee of the Board of Directors for fiscal year 2023:
Craig Billings (Chair)
Margaret Georgiadis
Alyssa Harvey Dawson
This report of the Audit Committee is required by the SEC and, in accordance with the SEC’s rules, will not be deemed to be part of or incorporated by reference by any general statement incorporating by reference this proxy statement into any filing under the Securities Act or the Exchange Act, except to the extent that we specifically incorporate this information by reference, and will not otherwise be deemed “soliciting material” or “filed” under either the Securities Act or the Exchange Act.

AppLovin Corporation | 36 | 2024 Proxy Statement

PROPOSAL NO. 2
Ratification of Appointment of Independent Registered Public Accounting Firm
Our Audit Committee has appointed Deloitte & Touche LLP (“Deloitte”), an independent registered public accounting firm, to audit our consolidated financial statements for our fiscal year ending December 31, 2024. Deloitte has served as our independent registered public accounting firm since 2014.
At the Annual Meeting, our stockholders are being asked to ratify the appointment of Deloitte as our independent registered public accounting firm for our fiscal year ending December 31, 2024. Our Audit Committee is submitting the appointment of Deloitte to our stockholders because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate governance. Notwithstanding the appointment of Deloitte, and even if our stockholders ratify the appointment, our Audit Committee, in its discretion, may appoint another independent registered public accounting firm at any time during our fiscal year if our Audit Committee believes that such a change would be in the best interests of our company and our stockholders. If our stockholders do not ratify the appointment of Deloitte, our Board of Directors may reconsider the appointment. Representatives of Deloitte will be present at the Annual Meeting, have an opportunity to make a statement, and be available to respond to appropriate questions from our stockholders.
Fees Paid to the Independent Registered Public Accounting Firm
The following table presents fees for professional audit services and other services rendered to our company by Deloitte for our fiscal years ended December 31, 2023 and 2022.

| ($ in thousands)
| 2023 | 2022
Audit Fees(1) | 4,681 | 5,130
Audit-Related Fees(2) | — | —
Tax Fees(3) | 1,661 | 1,895
All Other Fees(4) | 15 | 505
Total Fees | 6,357 | 7,530

1. Audit Fees include fees related to professional services rendered in connection with the audit of our annual financial statements, the audit of internal control over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act of 2002, reviews of financial statements included in our Quarterly Reports on Form 10-Q, and for audit services provided in connection with other statutory and regulatory filings.
2. Audit-related fees include fees related to assurance and related services that are reasonably related to the performance of the audit or review of our financial statements and are not included in the fees reported in the table above under “Audit Fees.” No audit-related fees were incurred during the fiscal years ended December 31, 2023 and 2022.
3. Tax fees include fees related to services for U.S. federal, state, local, international, and other tax compliance, planning, advisory, and consultation services.
4. All Other Fees include services other than the services reported above, including permissible advisory and consulting services in connection with mergers and acquisitions and other transactions.

AppLovin Corporation | 37 | 2024 Proxy Statement

Auditor Independence
In our fiscal year ended December 31, 2023, there were no other professional services provided by Deloitte, other than those listed above, that would have required our Audit Committee to consider their compatibility with maintaining the independence of Deloitte.
Audit Committee Policy on Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm
Our Audit Committee has established a policy governing our use of the services of our independent registered public accounting firm. Under this policy, our Audit Committee is required to pre-approve all audit services and permissible non-audit services performed by our independent registered public accounting firm in order to ensure that the provision of such services does not impair the public accountants’ independence. All services provided by Deloitte for our fiscal years ended December 31, 2023 and 2022, which includes all fees for audit services, were pre-approved by our audit committee in accordance with the policy.
Vote Required
The ratification of the appointment of Deloitte as our independent registered public accounting firm for our fiscal year ending December 31, 2024 requires the affirmative vote of a majority of the voting power of the shares of our common stock present virtually or by proxy at the Annual Meeting and entitled to vote thereon. Abstentions will have the effect of a vote against this proposal, and broker non-votes will have no effect.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE RATIFICATION OF THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM.

AppLovin Corporation | 38 | 2024 Proxy Statement

Executive Officers
The following table identifies certain information about our executive officers as of March 31, 2024. Our executive officers are appointed by, and serve at the discretion of, our Board of Directors. There are no family relationships among any of our directors or executive officers.

Name | Age | Position
Adam Foroughi | 43 | Chief Executive Officer and Chairperson
Matthew Stumpf | 40 | Chief Financial Officer
Katie Jansen | 45 | Chief Marketing Officer
Vasily Shikin | 38 | Chief Technology Officer
Victoria Valenzuela | 50 | Chief Legal Officer and Corporate Secretary

For Mr. Foroughi’s biography, see “Nominees for Director.”
Matthew Stumpf. Mr. Stumpf has served as our Chief Financial Officer since January 2024 and prior to that served as our Vice President of Finance and FP&A since July 2022 and as our Senior Director, FP&A from February 2020 through June 2022. Prior to joining us, Mr. Stumpf worked at PricewaterhouseCoopers, an audit and assurance, consulting and tax services firm, from 2006 to 2020 in roles of increasing responsibility, including most recently as Transaction Services - Financial Due Diligence Director. He holds a B.A. in Business Management Economics from the University of California, Santa Cruz.
Katie Jansen. Ms. Jansen has served as our Chief Marketing Officer since October 2012. Prior to joining us, she served as Vice President of Marketing, Marketing Director at PlayFirst, Inc., a publisher of casual games, from October 2009 to March 2012. She holds a B.S. in Psychology from California Polytechnic State University, San Luis Obispo and an M.B.A. from San Francisco State University.
Vasily Shikin. Mr. Shikin has served as our Chief Technology Officer since January 2020 and prior to that served as our Vice President of Engineering since January 2012. Prior to joining us, from May 2008 to January 2012, he served as Senior Software Engineer at DeviceAnywhere, Inc., a cloud-based platform for testing and monitoring mobile websites and applications acquired by Keynote Systems, Inc. Mr. Shikin holds a Masters in Mathematics from Saint-Petersburg State University.
Victoria Valenzuela. Ms. Valenzuela has served as our Chief Legal Officer and Corporate Secretary since May 2020. Ms. Valenzuela joined us through our acquisition of Machine Zone, Inc. where she served as Chief Legal Officer and Corporate Secretary from January 2015 to April 2020. From May 2004 to December 2014, she served as General Counsel, Vice President, Legal Affairs, and Corporate Secretary of Cypress Semiconductor Corporation, a public semiconductor company acquired by Infineon Technologies AG. Prior to Cypress Semiconductor, she was a corporate and technology attorney with Brobeck, Phleger & Harrison, LLP and Clifford Chance LLP. She holds a B.A. in Political Science from California State University, Fullerton and a J.D. from Stanford University Law School.

AppLovin Corporation | 39 | 2024 Proxy Statement

Executive Compensation
Compensation Discussion and Analysis
This Compensation Discussion and Analysis includes a discussion of compensation for the following individuals who served as executive officers during the fiscal year ended December 31, 2023, which we refer to as our named executive officers (“NEOs”):
•Adam Foroughi, our Chief Executive Officer (“CEO”) and Chairperson of our Board of Directors;
•Herald Chen, our former President and Chief Financial Officer, and current member of our Board of Directors;
•Katie Jansen, our Chief Marketing Officer;
•Vasily Shikin, our Chief Technology Officer (“CTO”); and
•Victoria Valenzuela, our Chief Legal Officer and Corporate Secretary.
Executive Summary
Business Context
AppLovin’s mission is to create meaningful connections between companies and their ideal customers. Our software platform provides end-to-end software and artificial intelligence-powered ("AI") solutions for businesses to reach, monetize and grow their global audience ("Software Platform"). We also operate a portfolio of owned mobile apps (“Apps”). Our scaled business model sits at the nexus of the advertising ecosystem, which creates a durable competitive advantage that has fueled our clients’ success and our strong growth.
Due to uncertain market dynamics and macroeconomic instability in 2022, advertisers were prioritizing cash flow generation over revenue growth through advertising campaigns resulting in stagnant ad spend. Evolving regulations in mobile advertising and shifting data privacy practices among app stores only added more complexity to the rapidly changing digital advertising landscape. Amidst the shifting uncertainty described above, our CEO and CTO saw the growth opportunity presented by evolving AI technologies, and endeavored to leverage these technologies to evolve our advertising recommendation engine, AXON. AppLovin began developing the next generation of AXON, which was critical to the Company’s future growth and ability to compete in the constantly evolving advertising ecosystem. It was our belief that our employees, and particularly our CEO and CTO, were our greatest competitive advantage in 2022 and 2023. Their vision, leadership, and expertise were essential in guiding AppLovin through a critical juncture in its growth: Mr. Foroughi is an accomplished leader in the digital advertising field and has the knowledge and skills to navigate the turbulent macroeconomic and industry environment, while Mr. Shikin’s deep technical knowledge ensured that the highly-complex AI-based technology was appropriately trained and deployed to maximize its impact—and early-mover advantage—in the marketplace.
The hard work and contribution of our employees, and the leadership of our CEO and CTO, resulted in AXON being among the first AI-powered ad recommendation engines geared specifically for the mobile market to be released in 2023. Our AI-powered AXON advertising engine has since provided our clients with a best-in-class ad-buying experience, higher conversion rate, and more efficient marketplace. These benefits, combined with a strengthening macroeconomic environment, resulted in AppLovin achieving record revenue and net income in 2023, which the Company has used to reinvest in future growth drivers of the business, explore new use cases for its AI-based

AppLovin Corporation | 40 | 2024 Proxy Statement

technology, and repurchase shares of the Company’s Class A common stock, all of which we believe will deliver returns to stockholders.
2023 Financial Overview
Our 2023 financial highlights include the following(1):
•Revenue was $3.3 billion, an increase of 17%.
•Net Income was $357 million, a net margin of 11% compared to a net loss of $193 million and a net margin of -7%.
•Adjusted EBITDA(2) increased 41% to $1.5 billion, an Adjusted EBITDA margin of 46%.
•Cash Flow(2) generation of $1.1 billion of net cash from operating activities and $1.0 billion of Free Cash Flow.
•Software Platform revenue grew 76% to $1.8 billion. Segment Adjusted EBITDA increased 58% to $1.3 billion, a 69% margin.
•Apps revenue of $1.4 billion. Segment Adjusted EBITDA declined 11% to $227 million, a 16% margin.
1. All comparisons are against 2022 unless otherwise noted.
2. Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow are non-GAAP measures. Please see “Non-GAAP Financial Measures” and the reconciliation from GAAP to non-GAAP measures in the Appendix.
Compensation Decisions
The Compensation Committee considered the above business context, macroeconomic environment, and the fact that our historical equity granting cadence as a private company was irregular. The result of this is that entering 2023 we had many members of our senior management with equity that was largely vested and a disproportionately smaller amount of unvested equity--in fact, our CEO had not received any equity awards since 2011 and, until he received grants in 2023, did not have any unvested equity. Given how significant the technology development underway was to the future growth of the Company, the retention of our CEO, CTO, and respective engineering, technical and product teams, was a critical consideration in the design of our compensation programs for 2023.
These factors resulted in several decisions with respect to compensation across the Company and for our executive team. We have not historically had a cash-based short-term incentive program and believe that ongoing, competitive, time-based equity grants drive an entrepreneurial culture and motivate our executives to deliver business results that drive long-term stockholder value. Furthermore, we did not want to make regular annual equity grants that vested over multi-year periods with the size of those grants based on what we believed to be a depressed stock price. Accordingly, our 2023 and 2024 annual time-based equity grants were designed to vest quarterly over one year. However, from time to time, and as deemed appropriate for the context, the Compensation Committee may approve additional compensation schemes that are tied directly to performance hurdles.
The development of our next generation AXON AI-powered advertising engine was not only critical to AppLovin’s market position and performance amid uncertainty in 2022 and 2023, but it required a significant amount of enduring work and contribution by our employees, particularly from our technical teams. The Compensation Committee thus believed it was important to design a performance-based equity compensation program to galvanize critical engineering and product development talent, including our CEO and CTO. To accomplish this, the Committee enlisted its independent compensation consultant, Semler Brossy, to assist in the design of a performance-based equity program for critical talent that would deliver value to participants if, and only if, sustained value was delivered

AppLovin Corporation | 41 | 2024 Proxy Statement

to stockholders. Messrs. Foroughi and Shikin were critical leaders of this group of critical talent, and additional detail on their respective award size and terms can be found below under “—Equity Compensation” beginning on page 47.
The resulting design was a performance-based restricted stock unit award that vests in five tranches based on the achievement of significant stock price hurdles. This performance-based equity compensation program was designed with long-term stockholder value creation in mind. Each tranche of the performance-based awards requires AppLovin’s closing stock price on Nasdaq to be above the applicable hurdle for 30 consecutive trading days in order to be earned. The first hurdle was positioned at a nearly 300% multiple of the grant date closing price of $12.41, a market capitalization of $4.67 billion, or $13.55 billion in market capitalization(1), and the following hurdles each represented approximately $4 billion in incremental market capitalization based upon the number of common shares outstanding at grant. For reference, upon full achievement of all hurdles an additional $25 billion in incremental market capitalization would have been created since the grant date (based on the number of common shares outstanding at the time of grant(2)), while the total accounting fair value of the program for all 22 participants is $124,284,314, or .05% of the value gained, if all hurdles are achieved. The Compensation Committee believes that the program’s design, and risk-mitigating features such as the consecutive trading day measurement approach, holding requirements(3), employment service conditions(4), and change in control provisions, maximize motivational value relative to the accounting expense of the program, particularly in light of the high stock market volatility at the time.

Portion of Award Eligible to Vest | Stock Price Target | Price Target as % of Grant Date Price | Resulting Market Capitalization | Increase in Market Capitalization from Grant Date
($) | ($B) | ($B)
1/5 | 36.00 | 290% | $13.55 | $8.88
1/5 | 46.75 | 377% | $17.60 | $12.93
1/5 | 57.50 | 463% | $21.64 | $16.97
1/5 | 68.25 | 550% | $25.69 | $21.02
1/5 | 79.00 | 637% | $29.74 | $25.06

Footnotes relate to the paragraph above the table:
1. Based on closing price of $12.41 on the date of grant.
2. Based on 376,403,220 Class A and Class B common shares outstanding as of February 22, 2023.
3. Our CEO is required to hold a minimum of 6,902,000 of shares of Class A and Class B common stock (equal to 100% of the performance-based restricted stock units granted to him), his total target number of shares, whether the shares are earned or not, for the duration of the award (5 years). Our CTO and all other participants are required to hold the net (after-tax) shares following a vest for at least one year.
4. Unvested RSUs generally are forfeited if the Participant’s service to the Company ceases prior to vesting.
Compensation Philosophy
The overall objective of our executive compensation program is to attract and motivate best-in-class leadership and talent to drive excellence throughout our organization and return value to stockholders. We do this by designing programs that tie executive compensation to individual performance, overall company performance and the interests of our stockholders, with a particular focus on the long-term elements of target total compensation.
Since our initial public offering in April 2021, our compensation practices have continued to mature to those we believe are best aligned with our public stockholders. Our executive compensation is designed with a mix of short-term and long-term components, with cash and equity elements in proportions that we believe provide appropriate incentives to motivate our executive officers and management team and help to achieve success in our business. To that end, we believe that heavily weighting executive compensation to equity compensation rather than cash compensation ensures our management team’s strong alignment with our stockholders. As such, we have not

AppLovin Corporation | 42 | 2024 Proxy Statement

historically provided short-term cash incentives. We also believe that our equity-heavy pay mix reinforces our entrepreneurial culture, which makes us a more agile, responsive, and efficient business.
An overarching objective of the Company and the Compensation Committee is to implement pay programs that have benefits to stockholders that outweigh their cost and motivate our employees. To that end, the Compensation Committee and the Company’s NEOs frequently assess the compensation-related equity burn rate and actual dilution relative to our compensation peers and other technology or industry “disruptor” companies that recently went public. These burn rate and actual dilution assessments are an integral part of our compensation decision-making process.
So that we can attract and motivate the right talent, our executive compensation program seeks to:
•Attract top talent that will allow us to execute on our current plans and scale our growing business;
•Retain and reward talented executives, who possess proven experience, knowledge, expertise, drive, and leadership skills;
•Give our executive officers a stake in our growth and prosperity, which encourages our executive officers to behave like owners, executing on short-term priorities while remaining focused on long-term value creation for the Company; and
•Align the interests of stockholders and NEOs while minimizing the incentive for inappropriate risk-taking.
Our future success depends, in part, on our ability to continue to attract and motivate highly skilled executives who can move at the speed of our business and effectively pivot with our evolving industry. We believe the leadership provided by our CEO and CTO are critical for such future success and our Compensation Committee assesses their retention as part of its ongoing compensation reviews.
Executive Compensation Policies and Practices
We endeavor to maintain compensation policies and practices that are consistent with sound governance standards. We believe it is important to provide competitive compensation packages and a high-quality work environment in order to hire, retain and incentivize critical talent. We seek to ensure that our executive compensation program is consistent with our short-term and long-term goals given the nature of the market in which we compete for key talent. We believe our executive compensation plan being heavily weighted to equity-based compensation, rather than cash compensation, provides attractive and competitive compensation to our executives as well as aligns them with our stockholders. The following policies and practices were in effect during 2023:
•No Special Benefits. The members of our executive team are eligible to participate in broad-based company-sponsored retirement, health and welfare benefits programs on the same basis as our other full-time, salaried employees, and we provide no special benefits to them.
•No “Golden Parachute” Tax Reimbursements. We do not provide any tax reimbursement payments (including “gross-ups”) on any tax liability that our executive officers might owe as a result of the application of Sections 280G or 4999 of the Internal Revenue Code of 1986, as amended (the “Code”).
•Hedging and Pledging Restrictions. Our Insider Trading Policy prohibits our employees, including our executive officers and the members of our Board of Directors, from hedging any company securities and from pledging more than 10% of any company securities as collateral for a loan.

AppLovin Corporation | 43 | 2024 Proxy Statement

•Peer Data Reviewed. Our Compensation Committee works with an independent compensation consultant to complete an annual assessment of the Company’s executive compensation programs relative to peer companies. Our Compensation Committee considers this information along with the Company’s long and short-term goals to determine if any changes are needed to the Company’s executive compensation.
•Compensation Committee Led Executive Compensation Program. Although the input of the management team with respect to compensation matters is important and is considered, our Compensation Committee drives the design of compensation programs for our executives based on their judgment and the advice of their independent compensation consultant.
•Non-Management Compensation Committee. Our Compensation Committee, who is responsible for the design and review our Company’s executive compensation program, is comprised entirely of non-management directors. Further, our Compensation Committee has access to and regularly works with independent compensation consultants that it selects.
•Compensation Recovery Policy. If we are required to prepare an accounting restatement due to our material noncompliance with financial reporting requirements, our Compensation Recovery Policy requires us to clawback from covered officers any incentive-based compensation received by them on or after October 2, 2023 and during the applicable covered period that was in excess of what they would have received had their incentive compensation been determined based on the restated amounts.
•Equity Ownership Guidelines. Our Equity Ownership Guidelines further align the interests of our executive officers and non-employee directors with the interests of our stockholders by requiring executive officers and non-employee directors to accumulate and hold equity with an aggregate value as specified in the Equity Ownership Guidelines.
Our Compensation-Setting Process
For 2023, our Board of Directors and Compensation Committee, in consultation with its independent compensation consultant, reviewed our executive compensation program and related policies and practices. In determining the compensation of our NEOs for 2023, our Compensation Committee considered the prior and existing compensation arrangements, including base salary and equity incentives. The Compensation Committee also considered the overall strategic business plan and our needs with respect to providing incentives and retention to the talent critical to meeting our strategic business plan, particularly in light of the instability caused by macroeconomic factors impacting our equity value and that of many peer technology companies. More specifically, our Board of Directors and Compensation Committee considered a number of factors in making our executive compensation decisions including, but not limited to:
•Market data and analysis conducted by the Compensation Committee’s independent compensation consultant, Semler Brossy, related to the Company’s existing and proposed compensation program design and compensation structures that include base salary, cash bonuses, equity and other compensation;
•Peer group data of similar companies in our industry or with whom we compete for talent to ensure our compensation programs are competitive;
•Quarterly input from the independent compensation consultant during Compensation Committee meetings, and in 2022 and 2023 the independent compensation consultant attended and provided input during more

AppLovin Corporation | 44 | 2024 Proxy Statement

frequent meetings as part of the design of the executive compensation program, including the performance equity program, or PSUs;
•Design recommendations made directly to the Compensation Committee by our independent compensation consultant with respect to our executive and director compensation programs;
•The retentive value, burn rate and stock-based compensation expense impact of our executive compensation programs and awards under such programs, as well as internal pay equity relative to the future impact of such awards on the Company’s business, performance and equity value;
•Input from our CEO and other NEOs on past individual performance and expected future performance of our CEO and other NEOs; our CEO abstains from discussions with the Compensation Committee and Board of Directors regarding his personal compensation;
•Input from our CEO about potential compensation decisions for other NEOs, although compensation decisions about our CEO are always made in executive sessions without him present;
•The vesting status of the current holdings of each NEO and the value of existing equity incentives, as well as, the time since the last equity grant to each NEO and the criticality of each NEO to our future business success. For example, the Compensation Committee considered the fact that our CEO had not received an equity grant since 2011; and
•Feedback from our non-employee directors both on the Compensation Committee and our full Board of Directors, during executive sessions and other discussions held without our NEOs.
Use of Independent Compensation Consultant
The Compensation Committee has authority to appoint and retain a compensation consultant. The fees for services rendered by the compensation consultant are paid by the Company. For 2023 compensation decisions, our Compensation Committee engaged Semler Brossy as its independent compensation consultant (“Compensation Consultant”) to advise on executive compensation matters including: overall compensation program design, peer group development and updates, and collecting market data to inform our compensation programs for our executives and members of our Board of Directors. We develop our compensation programs after reviewing publicly available compensation data relevant to our business, industry and companies with whom we compete for talent. The Compensation Consultant advised the Compensation Committee on all of the principal aspects of executive and director compensation for 2023. The Compensation Consultant attends meetings of the Compensation Committee when requested to do so and reports directly to our Compensation Committee and not to management, although it meets with management for purposes of gathering information for its analyses and recommendations. In addition to attending meetings of the Compensation Committee, they also meet informally with Committee members on request. During 2022 and 2023, there were extensive meetings between the Compensation Consultant and the committee members to design the performance-based restricted stock unit (“PSU”) program. Our Compensation Committee has assessed the independence of Semler Brossy consistent with Nasdaq corporate governance standards and has concluded that its engagement with Semler Brossy does not raise any conflict of interest.
Use of a Peer Group
The Compensation Committee approves a peer group of companies as a reference group to provide a broad perspective on competitive pay levels and practices. The peers are reviewed on an annual basis in light of the fast-moving changes at AppLovin and in our industry. We undertake this review with the assistance and recommendations of the Compensation Consultant.

AppLovin Corporation | 45 | 2024 Proxy Statement

In November 2022, the Compensation Committee approved a peer group for use in making 2023 compensation decisions. The Compensation Committee used the following criteria in determining the appropriate peers:
•Industry / Sector – publicly-traded technology companies, with a focus on digital media platforms and secondary focus on internet and software;
•Revenue – between $1 billion to $5 billion;
•Market Capitalization – between $10 billion and $90 billion; and
•Talent Competitors – technology companies with whom we compete for talent.
2023 Peer Group
Based on these criteria and considerations, our peer group for compensation analyses and decisions made between November 2022 through August 2023, as approved by our Compensation Committee, consisted of the following companies:

Akamai Technologies, Inc. | GoodRx Holdings, Inc. | Splunk Inc.
ANSYS, Inc. | HubSpot, Inc. | Synopsys, Inc.
CrowdStrike Holdings, Inc. | MongoDB, Inc. | The Trade Desk, Inc.
DocuSign, Inc. | Okta, Inc. | VeriSign, Inc.
Dropbox, Inc. | Palo Alto Networks, Inc. | Workday, Inc.
Fortinet, Inc. | RingCentral, Inc. | Zillow Group, Inc.

In August 2023, the Compensation Committee reviewed the peer criteria and further considered other publicly-traded companies based on revenue, market capitalization, and reflecting AppLovin’s technology business. The Compensation Committee also considered the volatility in AppLovin’s and other technology companies’ market capitalization and how these fluctuations should be considered moving forward. After weighing these various factors, the Compensation Committee approved the following peer group companies for compensation discussions and decisions made in the second half of 2023:

ANSYS, Inc. | Informatica Inc. | The Trade Desk, Inc.
CrowdStrike | MongoDB, Inc. | Twilio Inc.
DocuSign, Inc. | Okta, Inc. | UiPath, Inc.
Dropbox, Inc. | Roblox Corporation | Unity Software Inc.
Elastic N.V. | Splunk Inc. | Zoom Video Communications, Inc.
HubSpot, Inc. |  |

The Compensation Committee considers competitive compensation data from an annual total compensation study of selected peer companies, coupled with relevant survey sources, including peer group proxy data, AON Radford surveys, and Mercer surveys, to inform its decisions about overall compensation opportunities and specific compensation elements. The Committee also uses our compensation peer group as an additional data point when considering executive pay packages. In addition, our compensation decisions are based on the consideration of many

AppLovin Corporation | 46 | 2024 Proxy Statement

factors, including, but not limited to, individual and company performance, market data, internal equity, experience, and strategic needs.
Elements of Executive Pay and 2023 Compensation
Our executive compensation program for 2023 consisted of the following principal compensation elements:
•base salary; and
•short-term and long-term incentive compensation in the form of equity incentives.
We are committed to providing appropriate cash and equity incentives to compensate our NEOs in a manner that our Board of Directors and Compensation Committee determine is reasonable and appropriate to hire, incentivize, and retain key talent.
Base Salary
Base salary is a customary, fixed element of compensation intended to attract and retain our NEOs and compensate them for their day-to-day efforts. Base salaries are reviewed periodically, including at the time of a promotion or other change in responsibilities. We believe equity compensation is a more important motivator to our senior executives and therefore the base salaries are generally consistent and capped at $400,000.
The following table sets forth the 2023 base salary for each of our NEOs, which were unchanged from 2022 except with respect to Mr. Foroughi:

Name | 2023 Base Salary ($)
Adam Foroughi | 400,000(1)
Herald Chen(2) | 400,000
Katie Jansen | 400,000
Vasily Shikin | 400,000
Victoria Valenzuela | 400,000

1. At the time of our initial public offering (“IPO”) and at Mr. Foroughi’s request, the Company reduced his base salary to $100,000. Effective as of January 1, 2023, Mr. Foroughi’s base salary was increased to $400,000, consistent with the Company’s other executives.
2. Mr. Chen resigned as CFO and President, effective December 31, 2023, and transitioned to a role serving as a non-employee director and advisor to our Chief Executive Officer.
Equity Compensation
Annual Equity Grants
Consistent with our compensation objectives, we believe that equity awards balance the interests of our executive team and our stockholders, ensure our ability to attract and motivate our top talent, and foster an entrepreneurial culture that drives efficiency and agility. In 2022, our Compensation Committee, together with its Compensation Consultant, engaged in a market review of the equity compensation of our named executive officers to consider the design of an annual equity compensation program for our NEOs (particularly given that we do not have an executive cash bonus program). In February 2023, the Company issued one year RSU grants to Mr. Foroughi, Mr. Shikin, Ms. Jansen, and Ms. Valenzuela. Mr. Foroughi and Mr. Shikin received additional awards in the form of approximately one-year RSU grants in March 2023. The combination of these awards and the cash compensation paid

AppLovin Corporation | 47 | 2024 Proxy Statement

to Mr. Foroughi and Mr. Shikin were designed to acknowledge their significant, ongoing contributions to the Company. Our 2023 equity awards were also designed to ensure that our NEO pay generally did not lag behind the levels of compensation paid to executives in our peer group and other technology companies that recently went public, although the positioning of the cash and time-based compensation for our CEO was behind that for comparable CEOs in light of the Compensation Committee’s continued discussion regarding a potential performance-based equity program.
Generally, we intend to grant annual equity awards in November of the year prior to the service year the grant is intended to cover. These are competitive with comparable roles in the technology sector and reflective of company and individual performance, leadership contribution, and criticality of the role in our company. Given the design of the executive and performance-based equity grant program described below were still in process during November 2022, the 2022 year-end annual awards to our NEOs were made in the first quarter of 2023 (while the 2023 year-end annual awards were made in November 2023.) This resulted in two annual year-end awards being granted in one calendar year. Our annual RSU awards vest over one year from the date of grant. We believe this is appropriate for an annual grant cycle, especially given we do not have an annual cash bonus plan, and that rewarding work and participation in the form of future awards motivates our leaders to be self-starters and think like owners. We further determined that RSU grants vesting over one year, rather than larger grants intended to vest over longer periods, were appropriate considering the uncertain economic environment because they would provide us with greater ability to deliver intended value during the period after grant.
Performance-Based Equity Grants
During the last two quarters of the fiscal year ended December 31, 2022, and the first quarter of the fiscal year ended December 31, 2023, our Compensation Committee and Board of Directors considered implementing an additional performance-based equity award program to provide meaningful incentives to certain NEOs and other key employees linked to long-term stockholder value. The employees that would participate in this performance-based equity program would be the leaders most critical to advancing our next generation of products and continued growth as a public company. In designing this program, our Compensation Committee set rigorous stock price goals requiring meaningful appreciation in the trading price of our Class A common stock over a sustained period of time before any portion of the incentives is earned, none of which could happen unless the participants in the PSU program delivered on the technological advancements necessary to fuel the Company’s future growth. Given our CEO had not been granted equity compensation since 2011, and our CTO had only 27% of his equity holdings unvested at the time of design, the Compensation Committee deemed our CEO and CTO eligible for this performance-based equity program. The Compensation Committee reduced the restricted time-based equity awards significantly for our CEO and CTO, given that both received performance-based equity awards.
On March 13, 2023 (the “grant date”), our Board of Directors, upon the recommendation of our Compensation Committee, granted awards of PSUs, under our 2021 Plan, to Mr. Foroughi and Mr. Shikin, with no portion of these PSUs eligible to vest until our stock price appreciated close to 300% from the stock price when the PSUs were granted. Through the course of the discussions regarding the proposed PSU program, our CEO expressed his strong belief that a portion of any potential PSU program be used to retain critical talent. As a result, our CEO was given the authority, in consultation with the Compensation Committee Chair, to grant up to 20% of the total program size to twenty other non-officer employees. These non-officer participants were deemed to be critical leaders of AppLovin and, in many cases, were or remain succession candidates for more senior roles within the Company. Each of Mr. Foroughi and Mr. Shikin received 6,902,000 PSUs which will vest upon the achievement of certain stock price goals, as described below. Other non-officer employees that are critical to our future growth received grants at a substantially lower participation rate.

AppLovin Corporation | 48 | 2024 Proxy Statement

We expect these PSUs to be the exclusive performance-based equity awards that the participants receive for the next three years (a total of four years following the grant date), or until the performance goals were achieved, whichever came first. Should there be unexpected changes in our business or other unforeseen factors, our Board of Directors or our Compensation Committee may determine it is in the best interest of our Company and its stockholders to grant additional performance equity award(s) to Mr. Foroughi and Mr. Shikin, who will also continue to be eligible for time-based equity awards during this period.
Our Compensation Committee, in consultation with its independent compensation consultant, Semler Brossy, considered many factors when determining it was in the best interest of our Company and its stockholders to establish a long-term incentive program tied to our stock price and the structure of this recommended program. These factors included:

| Key Considerations |  | Implementation on Decision-making |
| The past and expected future contributions to the Company of Mr. Foroughi and Mr. Shikin; including the criticality of these participants to the future success of the business and delivery of value to stockholders; and our Board of Directors’ desire to provide meaningful incentives for Mr. Foroughi and Mr. Shikin to continue serving in their respective positions and driving the growth of the business. |  | •Considered Mr. Foroughi’s and Mr. Shikin’s criticality to leading the Company through macroeconomic turbulence and ever-transforming digital advertising space. •Considered Mr. Foroughi’s and Mr. Shikin’s instrumental contribution to our growth to-date, and their deep industry expertise and entrepreneurial spirit that we believe to be competitive advantages. •Implemented a holding requirement for Mr. Foroughi of a minimum of 6,902,000 shares of our Class A and Class B common stock (equal to 100% of the number of PSUs awarded to him) for a period of five years from the grant date, regardless of whether or not any PSUs are actually earned. •Implemented a one year holding requirement for Mr. Shikin (other than in a change in control, termination without cause, or voluntary resignation) and other participants in the PSU program with respect to any after-tax shares that are issued pursuant to any earned PSUs. |
| The stock-based compensation and dilutive impact of the PSU program in particular and the company’s equity programs in general. |  | •Considered decision as part of a comprehensive assessment of the impact of equity compensation on stockholders, rather than making decisions about the PSU program as an isolated exercise. •Prior to granting the PSUs, reviewed the accounting expense and recognition associated with the PSU program along with the accounting expense and recognition associated with all company equity awards. •Reviewed the impact of stock-based compensation as a percentage of revenue and the percent of equity granted as compared to outstanding stock. The total PSU program was approximately 4.6% of the number of shares outstanding at the time of grant, but the full dilution of the program would not be realized unless all PSUs were earned—requiring 536% stock price growth from the date of grant. |

AppLovin Corporation | 49 | 2024 Proxy Statement

| Key Considerations |  | Implementation in Decision-making |
| Market data for similarly situated executives at comparable companies with an emphasis on the ownership percentage and equity value of founder chief executive officers and chief technology officers. |  | •Compared relative compensation and ownership levels at peer companies. •Considered aggregate data on total cost of compensation and total stock-based compensation dilution. •Reviewed program against AppLovin’s human capital philosophy, which is that better results can be achieved with a smaller group of stellar performers than with a larger number of lesser contributors. |
| The percentage ownership in the Company and value of such ownership of Mr. Foroughi and Mr. Shikin and the amount of their ownership interests unvested at the time of grant as compared to the amount of vested ownership. |  | •Considered the fact that Mr. Foroughi had no unvested holdings at the time of grant, and only 27% of Mr. Shikin’s holdings were unvested at the end of 2023 without any additional grants. •Considered appropriate compensation levels for general service to the Company, again referencing market data and how this award would compare to market comparables as part of an overall compensation package. •Considered the motivational value of establishing certain stock price benchmarks to be achieved within a fixed amount of time and what such an opportunity would look like in absolute terms, as a portion of the stockholder value created, and against other market examples of performance-based awards. |

The PSUs are eligible to vest based on our stock price performance over a performance period beginning on the first trading day following the grant date and ending on the fifth anniversary of the grant date. Each individual’s award of PSUs is divided into five equal tranches that are eligible to vest based on the achievement of stock price targets, which are measured based on the minimum closing price of our Class A common stock over a consecutive 30 trading day period during the performance period as set forth below. This measurement period was designed to reward Mr. Foroughi and Mr. Shikin only if the Company achieves rigorous stock price hurdles and sustains them for at least 30 consecutive days.

|  | PSUs Eligible to Vest (#) |
Company Stock Price Target ($) |  | Adam Foroughi | Vasily Shikin | Additional Participants (in aggregate) |
36.00 |  | 1,380,400 | 1,380,400 | 690,200 |
46.75 |  | 1,380,400 | 1,380,400 | 690,200 |
57.50 |  | 1,380,400 | 1,380,400 | 690,200 |
68.25 |  | 1,380,400 | 1,380,400 | 690,200 |
79.00 |  | 1,380,400 | 1,380,400 | 690,200 |
Total |  | 6,902,000 | 6,902,000 | 3,451,000 |

The first stock price target (the “threshold price”) is $36.00 per share, or nearly 300% our closing stock price of $12.41 on the date of grant. Each subsequent tranche’s stock price target increases by $10.75, making the four additional stock price targets $46.75, $57.50, $68.25 and $79.00. Each subsequent stock price target above the threshold price is intended to represent an incremental increase of approximately $4 billion in market capitalization.

AppLovin Corporation | 50 | 2024 Proxy Statement

If the closing price of our Class A common stock fails to reach the threshold price over a consecutive 30 trading day period during the performance period, or if an individual terminates service to the Company during a period where the closing price of our Class A common stock is above the threshold price but has not yet fulfilled the consecutive 30 trading day period, no portion of the PSUs shall vest. The stock price targets and number of shares of our Class A common stock underlying the PSUs will be adjusted to reflect any stock splits, stock dividends, combinations, reorganizations, reclassifications, or similar event under the 2021 Plan.
In the event of a change in control of the Company following the grant date but before the end of the performance period, the PSUs may be eligible to vest in additional amounts if the per share transaction price in the change in control is above the threshold price but below an additional stock price target(s) that has not previously been achieved, in which case the additional amount of PSUs will vest immediately prior to the closing of the change in control.
In the event of termination of employment for “cause” or resignation without “good reason” (each as defined in their PSU agreement), any portion of a participant’s PSUs for which a stock price target has not been achieved will immediately terminate and be forfeited to the Company. For each of Mr. Foroughi and Mr. Shikin, in the event of termination without “cause”, resignation for “good reason”, or termination upon death or disability, any unvested PSUs will remain outstanding and eligible to vest if a stock price target is achieved within twelve months of the date of separation.
Each vested PSU will be settled in a share of our Class A common stock on the next company standard quarterly vesting date occurring on or after the date on which the PSU vests. To the extent required by law or the rules of the stock exchange upon which our Class A common stock is listed, our Compensation Recovery Policy will apply to all awards.
Earned Performance-Based Equity Grant Tranches
Through April 11, 2024, AppLovin’s stock price exceeded the $36.00, the 46.75 and the $57.50 hurdles, in each case, for 30 consecutive trading days reflecting a total increase in market capitalization of more than $16 billion from the PSU grant date and as a result, the first three tranches of PSUs under the program have been earned through this date.
Benefits
Our named executive officers are eligible to participate in the same benefits programs offered to all employees. We maintain a tax-qualified 401(k) retirement plan that provides eligible U.S. employees with an opportunity to save for retirement on a tax-advantaged basis, subject to limitations established by the tax laws. The company matches 100% of the first 1% of employee contributions and up to 50% on the next 5% of employee contributions, up to a maximum of 3.5% of the employee’s annual income. Our company match is fully vested as of each contribution date. The 401(k) plan is intended to be qualified under Code Section 401(a) with the 401(k) plan’s related trust intended to be tax exempt under Code Section 501(a). As a tax-qualified retirement plan, contributions to the 401(k) plan and earnings on those contributions are not taxable to the employees until distributed from the 401(k) plan. Our named executive officers are permitted to participate in the same health and welfare plans as other U.S. employees, including medical, dental, and vision plans, as well as our 2021 Employee Stock Purchase Plan (the “ESPP”).

AppLovin Corporation | 51 | 2024 Proxy Statement

Other Compensation Information
Accounting Considerations
We take financial reporting implications into consideration in designing compensation plans and arrangements for the members of our executive team, other employees and members of our Board of Directors. These accounting considerations include Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC Topic 718”), the standard which governs the accounting treatment of stock-based compensation awards. Part of our Compensation Committee and Board of Director’s extensive analysis of the PSU structure was the aggregate financial accounting expense and timing of when that expense would be recognized, both on a stand-alone basis and in connection with other stock-based compensation.
Tax Considerations
We do not provide any of our named executive officers with a gross-up or other reimbursement for tax amounts the individual might pay pursuant to Code Sections 280G, 4999 or 409A. Code Sections 280G and 4999 provide that named executive officers, directors who hold significant stockholder interests and certain other service providers could be subject to significant additional taxes if they receive payments or benefits in connection with a change in control of our company that exceeds certain limits, and that we or our successor could lose a deduction on the amounts subject to the additional tax. Code Section 409A also imposes significant taxes on the individual in the event that an executive officer, director or other service provider receives “deferred compensation” that does not meet the requirements of Code Section 409A.
Under Code Section 162(m), we are subject to limits on the deductibility of executive compensation. Deductible compensation is limited to $1 million per year for the CEO and certain of our current and former highly compensated executive officers (collectively “covered employees”). While we cannot predict how the deductibility limit may impact our compensation program in future years, we intend to maintain an approach to executive compensation that strongly links pay to performance. In addition, although we have not adopted a formal policy regarding tax deductibility of compensation paid to our named executive officers, the Board of Directors may consider tax deductibility under Code Section 162(m) as a factor in its compensation decisions.
Hedging and Pledging Policies
We have established an Insider Trading Policy, which, among other things, prohibits short sales, engaging in transactions in publicly-traded options (such as puts and calls) and other derivative securities relating to our common stock. This prohibition extends to any hedging or similar transaction designed to decrease the risks associated with holding our securities. In addition, our named executive officers are prohibited from holding any of our securities in a margin account and from pledging more than 10% of the outstanding Class A common stock (or Class B common stock convertible into Class A common stock) held by such individual as collateral for a loan.
Employment Arrangements
We have entered into employment letters with each of our executive officers. Each of these arrangements was approved by the Compensation Committee or our Board of Directors.
In filling each of our executive positions, our Board of Directors or the Compensation Committee, as applicable, recognized that we would need to develop competitive compensation packages to attract qualified candidates in a dynamic labor market. At the same time, our Board of Directors and the Compensation Committee were sensitive to the need to integrate new executive officers into the executive compensation structure, balancing both competitive and internal equity considerations.

AppLovin Corporation | 52 | 2024 Proxy Statement

Each of our employment arrangements provides for “at will” employment (meaning that either we or the executive officer may terminate the employment relationship at any time with or without cause) and sets forth the initial compensation arrangements for the executive officer, including an initial base salary, participation in our employee benefit programs, an equity award recommendation, and, in some cases, sign-on bonuses and reimbursement or payment of relocation expenses. These employment arrangements also prohibit the executive officer from engaging directly or indirectly in competition with us during their employment, diverting our customers to a competitor, or disclosing our confidential information or business practices, and recruiting or soliciting any of our employees for a period after their employment.
Our named executive officers have also entered into change in control and severance agreements with the company. These post-employment compensation terms are discussed in “Post-Employment Compensation” below.
Post-Employment Compensation
Each of our named executive officers participates in our Executive Change in Control and Severance Plan (the “Executive Severance Plan”) which provides these individuals with certain protection in the event of their termination of employment under specified circumstances, including following a change in control of the company. Our Executive Severance Plan was developed with input from our independent compensation consultant at the time, Radford (Aon plc), regarding severance practices at comparable companies. The Executive Severance Plan is designed to attract, retain, and reward senior level employees. The Executive Severance Plan generally is in lieu of any other severance payments and benefits to which such key employee may have been entitled to prior to signing their participation agreement.
The payments and benefits provided under our Executive Severance Plan are described in the “Potential Payments on Termination or Change of Control” section on page 59.
In addition to the benefits under the Executive Severance Plan, the PSUs granted to Mr. Foroughi and Mr. Shikin may be eligible to vest in additional amounts in the event of a change in control of the Company before the end of the PSU performance period if the per share transaction price in the change in control is above the threshold price, but below an additional stock price target(s) that has not previously been achieved, in which case the additional amount of PSUs will vest immediately prior to the closing of the change in control. Further, in the event of termination of Mr. Foroughi or Mr. Shikin’s employment for “cause” or resignation without “good reason” (each as defined in their PSU agreement), any portion of a participant’s PSUs for which a stock price target has not been achieved will immediately terminate and be forfeited to the Company. In the event of termination of Mr. Foroughi or Mr. Shikin without “cause”, resignation for “good reason”, or termination upon death or disability, any unvested PSUs will remain outstanding and eligible to vest if a stock price target is achieved within twelve months of the date of separation.
We believe that these protections were necessary to induce these individuals to accept a demanding position with the company and help retain them. These arrangements provide reasonable compensation to an executive officer if they leave our employ under certain circumstances to facilitate transition to new employment. Further, in some instances, we seek to mitigate any potential employer liability and avoid future disputes or litigation by requiring a departing executive officer to sign a separation and release agreement as a condition to receiving post-employment compensation payments or benefits. We also believe that these arrangements help maintain our executive officers continued focus and dedication to their assigned duties to maximize stockholder value if there is a potential transaction that could involve a change in control of the company. The terms and conditions were approved by our Board of Directors after an analysis of competitive market data provided by our independent compensation consultant.

AppLovin Corporation | 53 | 2024 Proxy Statement

Compensation Risk Assessment
We have undertaken a risk review of our employee compensation plans and arrangements in which our employees (including our executive officers) participate, to determine whether these plans and arrangements have any features that might create undue risks or encourage unnecessary and excessive risk-taking that could threaten stockholder value. In our review, we considered numerous factors and design elements that manage and mitigate risk, and based on our review, we concluded that any potential risks arising from our employee compensation programs, including our executive programs, are not reasonably likely to have a material adverse effect on the Company.
Compensation Committee Report
The Compensation Committee has reviewed and discussed with management the Compensation Discussion and Analysis provided above. Based on such review and discussions, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this proxy statement and the company’s Annual Report on Form 10-K for our fiscal year ended December 31, 2023.
Respectfully submitted by the members of the Compensation Committee of the Board of Directors for fiscal year 2023:
Edward Oberwager (Chair)
Craig Billings

AppLovin Corporation | 54 | 2024 Proxy Statement

Summary Compensation Table for Fiscal Year 2023
The amounts below represent the compensation awarded to, earned by, or paid to our named executive officers for the years shown.

Name and Principal Position | Year | Salary ($) | Bonus ($) | Option Awards ($)(1) | Stock Awards ($)(1) |  | Non-Equity Incentive Plan Compensation ($) | All Other Compensation ($)(2) | Total ($)
Adam Foroughi Chief Executive Officer | 2023 | 400,000 | — | — | 82,949,922 |  |  | — | 11,756 |  | 83,361,678 |  |
2022 | 100,000 | — | — | — |  | — | 4,355 |  | 104,355 |  |
2021 | 100,000 | — | — | — |  | — | 4,346 |  | 104,346 |
Herald Chen Former Chief Financial Officer | 2023 | 400,000 | — | — | 2,733,284 |  |  | — | 13,620 |  | 3,146,904 |  |
2022 | 400,000 | — | — | — |  | — | 12,475 |  | 412,475 |  |
2021 | 400,000 | — | — | — |  | — | 11,291 |  | 411,291 |
Katie Jansen Chief Marketing Officer | 2023 | 400,000 | — | — | 8,688,603 |  |  | — | 13,620 |  | 9,102,223 |  |
2022 | 400,000 | — | — | — |  | — | 9,957 |  | 409,957 |  |
2021 | 400,000 | — | — | 10,978,125 |  | — | 11,950 |  | 11,390,075 |
Vasily Shikin Chief Technology Officer | 2023 | 400,000 | — | — | 67,034,758 |  |  | — | 13,620 |  | 67,448,378 |  |
2022 | 400,000 | — | — | — |  | — | 12,475 |  | 412,475 |  |
2021 | 400,000 | — | — | 36,593,750 |  | — | 11,950 |  | 37,005,700 |
Victoria Valenzuela Chief Legal Officer | 2023 | 400,000 | — | — | 10,935,554 |  |  | — | 13,620 |  | 11,349,174 |  |
2022 | 400,000 | — | — | — |  | — | 12,289 |  | 412,289 |  |
2021 | 400,000 | 900,000 | — | 7,318,750 |  | — | 11,950 |  | 8,630,700 |  |

1.Amounts shown do not reflect compensation actually received, and there can be no assurance that these amounts will ever be realized. Instead, the amount shown is the grant date fair value of the awards computed in accordance with ASC Topic 718, disregarding forfeiture assumptions. Information regarding the assumptions used to estimate the fair value of stock options is set forth in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K for our fiscal year ended December 31, 2023. Amounts reported represent the grant date fair value of RSUs and PSUs calculated in accordance with FASB ASC Topic 718. The grant date fair value of RSU awards was calculated based on the closing price per share of our Class A common stock on the date of grant. The grant date fair value of PSU awards with market conditions was determined using the Monte Carlo simulation pricing model. This requires the input of assumptions, including the expected stock volatility, the risk-free interest rate, the expected dividend yield and the discount for post-vesting restrictions, as applicable. Information regarding the assumptions used to estimate the fair value of PSU awards is set forth in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K for our fiscal year ended December 31, 2023. If the PSU awards were instead valued based on the maximum outcome of the applicable performance conditions, the grant date fair value of the PSUs granted in this column for 2023 would be as follows: Mr. Foroughi $52,427,592 and Mr. Shikin $41,619,060.
2.For 2023, the reported amount of all other compensation for each named executive officer consists of two components: (i) an $1,800 work-from-home cash stipend paid to all employees, including each named executive officer, in each of fiscal year 2021, 2022 and 2023 and (ii) amounts paid to each named executive officer in connection with 401(k) Company matching.

AppLovin Corporation | 55 | 2024 Proxy Statement

Grants of Plan-Based Awards in 2023
The following table sets forth information relating to plan-based awards that were granted to our named executive officers during the year ended December 31, 2023.

Name | Grant Date | Estimated Future Payouts Under Equity Incentive Plan Awards(1) |  | All Other Stock Awards: Number of Shares of Stock or Units | Grant Date Fair Value of Stock and Option Awards(2)
Threshold | Target | Maximum |
(#) | (#) | (#) |  | (#) | ($)
Adam Foroughi | 02/03/2023 | — | — | — |  | 661,375(3) |  | 8,743,378 |  |
03/13/2023 | — | 6,902,000 | — |  | — |  | 52,427,592 |  |
03/13/2023 | — | — | — |  | 520,472(4) |  | 6,459,058 |  |
11/03/2023 | — | — | — |  | 390,117(5) |  | 15,319,895 |  |
Herald Chen | 11/12/2023 | — | — | — |  | 62,418(6) |  | 2,733,284 |  |
Katie Jansen | 02/03/2023 | — | — | — |  | 440,917(3) |  | 5,828,923 |  |
11/03/2023 | — | — | — |  | 72,821(5) |  | 2,859,681 |  |
Vasily Shikin | 02/03/2023 | — | — | — |  | 661,375(3) |  | 8,743,378 |  |
03/13/2023 | — | 6,902,000 | — |  | — |  | 41,619,060 |  |
03/13/2023 | — | — | — |  | 520,472(4) |  | 6,459,058 |  |
11/03/2023 | — | — | — |  | 260,078(5) |  | 10,213,263 |  |
Victoria Valenzuela | 02/03/2023 | — | — | — |  | 440,917(3) |  | 5,828,923 |  |
11/03/2023 | — | — | — |  | 130,039(5) |  | 5,106,632 |  |

1.The amounts in these columns reflect the PSUs granted to Messrs. Foroughi and Shikin under the Company’s 2021 Plan in 2023. The PSUs, granted on March 13, 2023, are divided into five equal tranches that are eligible to vest based on the achievement of certain stock price targets between $36 and $79, measured based on the minimum closing price of the Company’s Class A common stock over a consecutive 30 trading day period during the five-year performance period beginning on the date of grant, subject to Messrs. Foroughi and Shikin’s continued employment through the applicable vesting date. The PSUs may continue to vest for up to one year after termination of employment if certain conditions are met. For more details, see “Potential Payments on Termination or Change in Control” on page 59.
2.Amounts reported represent the grant date fair value of RSUs and PSUs calculated in accordance with FASB ASC Topic 718. The grant date fair value of RSU awards was calculated based on the closing price per share of our Class A common stock on the date of grant. The grant date fair value of PSU awards with market conditions was determined using the Monte Carlo simulation pricing model. This requires the input of assumptions, including the expected stock volatility, the risk-free interest rate, the expected dividend yield and the discount for post-vesting restrictions, as applicable.
3.The amounts shown reflect the RSUs granted to the NEOs under the Company’s 2021 Plan in 2023. Subject to the NEOs’ continued role as a service provider, 1/4th of the RSUs shall vest on February 20, 2023 and 1/4th of the RSUs shall vest quarterly thereafter.
4.The amounts shown reflect the RSUs granted to Messrs. Foroughi and Shikin under the Company’s 2021 Plan in 2023. Subject to Messrs. Foroughi and Shikin’s continued role as a service provider, 100% of the RSUs shall vest on February 20, 2024.
5.The amounts shown reflect the RSUs granted to the NEOs under the Company’s 2021 Plan in 2023. Subject to the NEOs’ continued role as a service provider, 1/4th of the RSUs shall vest on February 20, 2024 and 1/4th of the RSUs shall vest quarterly thereafter.
6.The amount shown reflects the RSUs granted to Mr. Chen under the Company’s 2021 Plan in 2023. Subject to Mr. Chen’s continued service as an advisor to the CEO through fiscal year 2024, 1/4th of the RSUs shall vest on February 20, 2024 and 1/4th of the RSUs shall vest quarterly thereafter.

AppLovin Corporation | 56 | 2024 Proxy Statement

Outstanding Equity Awards at 2023 Year-End
The following table sets forth information relating to outstanding equity awards held by our named executive officers as of December 31, 2023.

Name | Grant Date | Option Awards |  |  | Stock Awards |
Number of Shares Underlying Unexercised Options Exercisable | Number of Shares Underlying Unexercised Options Unexercisable | Option Exercise Price ($)(1) | Option Expiration Date | Number of Shares or Units of Stock that have not vested | Market value of Shares or Units of Stock that have not vested ($)(2) | Equity Incentive Plan Awards: Number of Unearned Shares, Unites or other Rights that have not vested ($) | Equity Incentive Plan Awards: Market or Payout value of Unearned Shares, Units or other Rights that have not vest ($)(2) |
Adam Foroughi | 03/13/2023 | — | — | — | — | — | — | 5,521,600(3) | 220,035,760 |  |
03/13/2023 | — | — | — | — | 520,472(4) | 20,740,809 |  | — | — |
11/03/2023 | — | — | — | — | 390,117(5) | 15,546,162 |  | — | — |
Herald Chen | 11/05/2019 | 2,280,201(6) | — | 5.05 | 11/04/2029 | — | — | — | — |
11/12/2023 | — | — | — | — | 62,418(7) | 2,487,357 |  | — | — |
Katie Jansen | 11/18/2020 | 75,000(8) | — | 19.52 | 11/17/2030 | — | — | — | — |
05/04/2021 | — | — | — | — | 75,000(9) | 2,988,750 |  | — | — |
11/03/2023 | — | — | — | — | 72,821(5) | 2,901,917 |  | — | — |
Vasily Shikin | 12/16/2019 | 560,400(10) | — | 5.05 | 12/15/2029 | — | — | — | — |
05/04/2021 | — | — | — | — | 250,000(9) | 9,962,500 |  | — | — |
03/13/2023 | — | — | — | — | — | — | 5,521,600(3) | 220,035,760 |  |
03/13/2023 | — | — | — | — | 520,472(4) | 20,740,809 |  | — | — |
11/03/2023 | — | — | — | — | 260,078(5) | 10,364,108 |  | — | — |
Victoria Valenzuela | 05/19/2020 | 187,500(11) | — | 7.45 | 05/18/2030 | — | — | — | — |
05/19/2020 | — | — | — | — | 1,397(12) | 55,670 |  | — | — |
05/04/2021 | — | — | — | — | 50,000(9) | 1,992,500 |  | — | — |
11/03/2023 | — | — | — | — | 130,039(5) | 5,182,054 |  | — | — |

1.This column represents the option exercise price per share of our Class A common stock on the grant date, as determined by our Board of Directors.
2.The closing price of our Class A common stock on December 29, 2023 was $39.85.
3.These securities are PSUs. Each PSU represents a contingent right to receive one share of Class A common stock. The PSUs are eligible to vest based on the Company's stock price performance over a performance period beginning on the first trading day following the Grant Date and ending on the fifth anniversary of the Grant Date, subject to Messrs. Foroughi and Shikin's continuing to be a service provider through each such date.
4.These shares are subject to an RSU for which the one-year vesting condition is satisfied, subject to the Messrs Foroughi and Shikin's continued role as a service provider to us, as to 100% of the total shares vesting on February 20, 2024.

AppLovin Corporation | 57 | 2024 Proxy Statement

5.These shares are subject to an RSU for which the vesting conditions are satisfied, subject to the NEOs continued role as a service provider to us, as to 1/4th of the total shares on February 20, 2024 with 1/4th of the total shares vesting quarterly thereafter.
6.This option is fully vested.
7.These securities are RSUs that Mr. Chen received for his new role as an advisor to the Company's Chief Executive Officer for a one-year transition period. Each RSU represents a contingent right to receive one share of Class A common stock. 1/4th of the RSUs shall vest on February 20, 2024 and 1/4th of the RSUs shall vest on each three-month anniversary thereafter, subject to Mr. Chen's continuing to be a service provider through each such date.
8.This option is subject to an early exercise provision and is immediately exercisable. The vesting conditions are satisfied, subject to Ms. Jansen’s continued role as a service provider to us, as to 1/4th of the total shares on November 13, 2021 with 1/48th of the total shares vesting monthly thereafter.
9.These shares are subject to an RSU for which the vesting conditions are satisfied, subject to the NEOs continued role as a service provider to us, as to 2/5ths of the total shares on November 20, 2022 with 1/20th of the total shares vesting quarterly thereafter.
10.The shares underlying this stock option vest, subject to Mr. Shikin’s continued role as a service provider to us, as to 1/4th of the total shares on December 1, 2019 with 1/48th of the total shares vesting monthly thereafter.
11.This option is subject to an early exercise provision and is immediately exercisable. The shares underlying this stock option vest, subject to Ms. Valenzuela’s continued role as a service provider to us, as to 1/4th of the total shares on May 19, 2021 with 1/48th of the total shares vesting monthly thereafter.
12.Reflects shares acquired upon the early-exercise of options that remain subject to vesting conditions and forfeiture. The option award is for a total of 750,000 shares. The vesting conditions are satisfied, subject to Ms. Valenzuela’s continued role as a service provider to us, as to 1/4th of the total shares on May 19, 2021 with 1/48th of the total shares vesting monthly thereafter.
Option Exercises and Stock Vested in 2023
The following table shows the stock awards vested, and value realized upon vesting, by our named executive officers during fiscal 2023.

Name | Option Awards |  | Stock Awards |
Number of Shares Acquired on Exercise | Value Realized on Exercise(1) ($) |  | Number of Shares Acquired on Vesting |  | Value Realized on Vesting(2) ($) |
Adam Foroughi | — | — |  | 2,041,775 |  |  |  | 74,009,899 |  |  |
Herald Chen | — | — |  | — |  | — |
Katie Jansen | — | — |  | 478,417 |  |  |  | 14,094,160 |  |  |
Vasily Shikin | — | — |  | 2,166,775 |  |  |  | 77,692,399 |  |  |
Victoria Valenzuela | — | — |  | 465,917 |  |  |  | 13,725,910 |  |  |

1. Based on the market price of our Class A common stock on the date of exercise less the option exercise price paid for the shares, multiplied by the number of shares for which the option was exercised.
2. Based on the market price of our Class A common stock on the vesting date, multiplied by the number of shares vested. Stock awards vesting represent either the vesting and settlement of restricted stock units, or early-exercised options as the repurchase right lapses.

AppLovin Corporation | 58 | 2024 Proxy Statement

Potential Payments on Termination or Change in Control
Change in Control and Severance Agreements
In March 2021, our Board of Directors adopted an Executive Change in Control and Severance Plan (the “Executive Severance Plan”) pursuant to which our executive officers and certain other key employees are eligible to receive severance benefits, as specified in and subject to the employee signing a participation agreement under our Executive Severance Plan. This Executive Severance Plan was developed with input from our independent compensation consultant at the time, Radford (Aon plc), regarding severance practices at comparable companies. The Executive Severance Plan is designed to attract, retain, and reward senior level employees. The Executive Severance Plan generally is in lieu of any other severance payments and benefits to which such key employee was entitled prior to signing the participation agreement, except as specifically provided under that employee’s participation agreement under the Executive Severance Plan.
Our Board of Directors has designated each of our executive officers as a participant under our Executive Severance Plan eligible for the rights to the applicable payments and benefits described below.
In the event of a “termination” of the employment of a named executive officer by us for a reason other than “cause” or the named executive officer’s death or “disability” (as such terms are defined in our Executive Severance Plan), that occurs outside the change in control period (as described below), the named executive officer will be entitled to the following payments and benefits:
•a lump sum payment equal to 12 months of the named executive officer’s annual base salary, or 18 months in the case of Mr. Foroughi; and
•reimbursement, or taxable lump sum payment in lieu of reimbursement, equal to the premium cost of continued health coverage under the Consolidated Omnibus Reconciliation Act of 1985 as amended (“COBRA”) for a period of 12 months, or 18 months in the case of Mr. Foroughi.
In the event of a “termination” of the employment by us for a reason other than “cause” or the named executive officer’s death or “disability” or by the named executive officer for “good reason” (as such terms are defined in our Executive Severance Plan), in either case, occurring within a period beginning 3 months prior to and ending 12 months following a “change in control” (as defined in our Executive Severance Plan) (such period, the change in control period), the named executive officer will be entitled to the following payments and benefits:
•a lump sum payment equal to 18 months of the named executive officer’s annual base salary, or 24 months in the case of Mr. Foroughi;
•reimbursement, or taxable lump sum payment in lieu of reimbursement, equal to the premium cost of continued health coverage under COBRA for a period of 18 months, 24 months in the case of Mr. Foroughi; and
•100% accelerated vesting of all outstanding equity awards, and, with respect to equity awards with performance-based vesting, all performance goals or other vesting criteria will be deemed achieved at 100% of target levels for the relevant performance period(s).
While Mr. Chen is no longer a named executive officer as of January 1, 2024, through December 31, 2023, his Executive Severance Plan provided that 100% of the unvested portion of his November 5, 2019 option grant (his “unvested options”) would vest if his employment was involuntarily terminated without “cause“ or he resigned for

AppLovin Corporation | 59 | 2024 Proxy Statement

“good reason” within the twelve months following a “change of control”, and 50% of his unvested options would vest upon an “acquisition” (each term as defined in his participation agreement).
The receipt of the payments and benefits provided for under the Executive Severance Plan described above is conditioned on the named executive officer signing and not revoking a separation and release of claims agreement and such release becoming effective and irrevocable no later than the 60th day following the named executive officer’s involuntary termination of employment, as well as compliance with certain non-disparagement provisions and continued compliance with any confidentiality, proprietary information, and inventions agreement applicable to the named executive officer.
If any of the payments or benefits provided for under the Executive Severance Plan or otherwise payable to a named executive officer would constitute “parachute payments” within the meaning of Section 280G of the Code and could be subject to the related excise tax, the named executive officer will receive either full payment of such payments and benefits or such lesser amount that would result in no portion of the payments and benefits being subject to the excise tax, whichever results in the greater amount of after-tax benefits to them. Except as discussed above, the Executive Severance Plan does not require us to provide any tax gross-up payments to the named executive officers.
Finally, in addition to the benefits under the Executive Severance Plan, the PSUs granted to Mr. Foroughi and Mr. Shikin may be eligible to vest in additional amounts in the event of a change in control of the Company before the end of the PSU performance period if the per share transaction price in the change in control is above the threshold price, but below an additional stock price target(s) that has not previously been achieved, in which case the additional amount of PSUs will vest immediately prior to the closing of the change in control. Further, in the event of termination of Mr. Foroughi or Mr. Shikin’s employment for “cause” or resignation without “good reason” (each as defined in their PSU agreement), any portion of a participant’s PSUs for which a stock price target has not been achieved will immediately terminate and be forfeited to the Company. In the event of termination of Mr. Foroughi or Mr. Shikin without “cause”, resignation for “good reason”, or termination upon death or disability, any unvested PSUs will remain outstanding and eligible to vest if a stock price target is achieved within twelve months of the date of separation.

AppLovin Corporation | 60 | 2024 Proxy Statement

Amount of Payments Upon Termination at 2023 Year-End
The following tables sets forth the potential payments that would have been provided to each of our named executive officers under each of the circumstances specified below if his or her employment with us was terminated without “cause”, resignation for “good reason” or due to death or disability (as each is defined in their equity grant awards) during fiscal year 2023.

|  | Termination Outside of Change in Control Period ($) |
Name |  | Annual Base Salary(1) | COBRA Premiums(2) | Acceleration of Vesting of Equity Awards | Total |
Adam Foroughi |  | 600,000 | 52,124 | — | 652,124 |
Herald Chen |  | 400,000 | 34,749 | — | 434,749 |
Katie Jansen |  | 400,000 | 34,749 | — | 434,749 |
Vasily Shikin |  | 400,000 | 24,118 | — | 424,118 |
Victoria Valenzuela |  | 400,000 | 34,749 | — | 434,749 |

1.Based on a lump sum payment equal to 12 months of the named executive officer’s annual base salary, or 18 months in the case of Mr. Foroughi.
2.Based on a reimbursement, or taxable lump sum payment in lieu of reimbursement, equal to the premium cost of continued health coverage under COBRA for a period of 12 months, or 18 months in the case of Mr. Foroughi. Amounts in the table are based on estimated premium cost of continued health coverage under COBRA for the 12 or 18 months beginning January 2024.

| Termination within Change in Control Period ($) |
Name | Annual Base Salary(1) |  | COBRA Premiums(2) |  | Acceleration of Vesting of Equity Awards(3) |  | Total
Adam Foroughi(4) | 800,000 |  | 69,499 |  | 110,996,795 |  |  |  | 111,866,294 |  |
Herald Chen | 600,000 |  | 52,124 |  | 2,487,357 |  |  |  | 3,139,481 |  |
Katie Jansen | 600,000 |  | 52,124 |  | 6,589,511 |  |  |  | 7,241,635 |  |
Vasily Shikin(4) | 600,000 |  | 36,177 |  | 115,777,241 |  |  |  | 116,413,418 |  |
Victoria Valenzuela | 600,000 |  | 52,124 |  | 9,660,253 |  |  |  | 10,312,377 |  |

1.Based on a lump sum payment equal to 18 months of the named executive officer’s annual base salary, or 24 months in the case of Mr. Foroughi.
2.Based on a reimbursement, or taxable lump sum payment in lieu of reimbursement, equal to the premium cost of continued health coverage under COBRA for a period of 18 months, 24 months in the case of Mr. Foroughi. Amounts in the table are based on estimated premium cost of continued health coverage under COBRA for the 18 or 24 months beginning January 2024.
3.Based on 100% accelerated vesting of all outstanding equity awards.
4.The performance-based RSUs, or PSUs, granted to Mr. Foroughi and Mr. Shikin on March 13, 2023 vest upon the achievement of certain stock price targets. Any of these PSUs that have not vested as of the closing of a change in control are forfeited upon the change in control; provided that Mr. Foroughi and Mr. Shikin will be eligible to vest in additional amounts upon the closing of a change in control if the per share transaction price is above the threshold price of the PSUs. If a change in control occurred on December 31, 2023 and based on the closing price of the Class A common stock as of such date, PSUs covering 1,874,776 shares would have vested for each of Mr. Foroughi and Mr. Shikin.

AppLovin Corporation | 61 | 2024 Proxy Statement

Pay Versus Performance
Under rules adopted pursuant to the Dodd-Frank Act (“PvP Rules”), we are required to disclose certain information about the relationship between the compensation actually paid to our named executive officers and certain measures of company performance. The material that follows is provided in compliance with the PvP Rules and it is important to understand that because our executive compensation is heavily weighted to compensation tied to the value of our stock price, the PvP Rules require that the “compensation actually paid” figures in the table below are higher when the stock price goes up and lower when our stock price goes down. In particular, our 2023 compensation actually paid is influenced by increases in our stock price between the PSU grants described above and the end of 2023—a period during which our market capitalization increased over 240%, resulting in almost $9.5B in additional value to stockholders. Additional information regarding our compensation philosophy, the structure of our performance-based compensation programs, and compensation decisions made this year is described above in our “Compensation Discussion and Analysis”.
The following table provides information regarding compensation actually paid to our principal executive officer (“PEO”), and other named executive officers (“non-PEO NEOs”) for each year from 2021 to 2023, compared to our total shareholder return (“TSR”) and an index of peer companies from April 15, 2021 through the end of each such year and our net income for each such year. April 15, 2021 is the first day our common stock began trading on Nasdaq.

Year (a) |  | Summary Compensation Table Total for PEO (b)(1)(2) |  | Compensation Actually Paid to PEO (c)(1)(3) |  | Average Summary Compensation Table Total for Non-PEO NEOs (d)(1)(2) |  | Average Compensation Actually Paid to Non-PEO NEOs (d)(1)(3) |  | Value of Initial Fixed $100 Investment Based On: | Net Income ($M) (h)(6) |  | Stock Price (i)(7)
|  |  |  |  | Total Shareholder Return (f)(4) |  | S&P 500 Information Technology Index Total Shareholder Return (g)(5) |  |
2023 |  | $ | 83,361,678 |  |  |  | $ | 271,342,916 |  |  |  | $ | 22,760,940 |  |  |  | $ | 74,686,742 |  |  |  | $ | 61.12 |  |  |  | $ | 138.37 |  |  |  | $ | 361 |  |  |  | $ | 36.26 |  |
2022 |  | $ | 104,355 |  |  |  | $ | 104,355 |  |  |  | $ | 411,799 |  |  |  | $ | (74,612,715) |  |  |  | $ | 16.15 |  |  |  | $ | 87.66 |  |  |  | $ | (193) |  |  |  | $ | 9.30 |  |
2021 |  | $ | 104,346 |  |  |  | $ | 104,346 |  |  |  | $ | 14,359,442 |  |  |  | $ | 46,809,649 |  |  |  | $ | 144.57 |  |  |  | $ | 122.08 |  |  |  | $ | 35 |  |  |  | $ | 83.75 |  |

1.NEOs included in these columns reflect the following individuals:

Year | PEO | Non-PEO NEO’s
2023 | Adam Foroughi | Herald Chen, Basil Shikin, Katie Jansen, Victoria Valenzuela
2022 | Adam Foroughi | Herald Chen, Basil Shikin, Katie Jansen, Victoria Valenzuela
2021 | Adam Foroughi | Herald Chen, Basil Shikin, Katie Jansen, Victoria Valenzuela

2.This figure is the total compensation paid to our PEO in each listed year as shown in our Summary Compensation Table for such listed year.

AppLovin Corporation | 62 | 2024 Proxy Statement

3.This figure is the compensation actually paid for our PEO in each listed year. Compensation actually paid does not mean that our PEO was actually paid those amounts in the listed year or will ever be paid these amounts, but this is a dollar amount derived by starting with the Summary Compensation Table total compensation and then applying certain adjustments pursuant PvP Rules. To calculate compensation actually paid for 2023, the following amounts were deducted from and added to the total compensation number shown in the Summary Compensation Table:

| 2023 (For PEO) | 2023
| (Average For Non-PEO NEOs)
| ($) | ($)
Summary Compensation Table Total | $83,361,678 | $22,760,940
Subtract Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year(a) | $(82,949,922) | $(22,348,050)
Add Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year(b) | $198,348,485 | $42,428,394
Adjust for Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years(b) | $— | $3,460,490
Adjust for Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year(b) | $72,546,675 | $22,295,047
Adjust for Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(b) | $— | $6,089,922
Subtract Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(b) | $— | $—
Add Value of Dividends or other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total Compensation | $— | $—
Compensation Actually Paid | $271,342,916 | $74,686,742

a.For purposes of the above adjustments, the fair value of equity awards on the applicable date were determined in accordance with FASB’s ASC Topic 718, using valuation methodologies that are generally consistent with those used to determine the grant-date fair value for accounting purposes. The amounts reflect the aggregate grant-date fair value reported in the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table for the applicable year.
b.The table below contains ranges of assumptions used in the valuation of outstanding equity awards for the relevant fiscal year(s). For more information, please see the notes to our financial statements in our Annual Report on Form 10-K and the footnotes to the Summary Compensation Table of this proxy statement:

| 2023
Performance Share Units |
12/31 Stock Price | $39.85
Volatility | 65%
Risk-Free Interest Rate | 3.8%
Stock Options |
Expected Term | 2.1 years -5.9 years
Volatility | 73% - 80%
Dividend Yield | —%
Risk-Free Interest Rate | 3.5% - 4.9%

AppLovin Corporation | 63 | 2024 Proxy Statement

4.Total shareholder return is calculated by assuming that a $100 investment was made based on the closing stock price on the IPO date of April 15, 2021 and reinvesting all dividends until the last day of each reported fiscal year.
5.The peer group used is the S&P 500 Index Information Technology Index, as used in our Stock Performance Graph in Form 10-K. Total shareholder return is calculated by assuming that a $100 investment was made based on the closing stock price on the IPO date of April 15, 2021 and reinvesting all dividends until the last day of each reported fiscal year.
6.The dollar amounts reported are AppLovin’s net income reflected in AppLovin’s audited financial statements.
7.The performance share units granted to the PEO and non-PEO NEOs are based on the minimum closing stock price over a thirty consecutive trading date period meeting or exceeding specified stock price hurdles during a five-year performance period. AppLovin does not utilize any other financial performance measures, as defined under SEC rules, in its executive compensation programs, and as such has determined to use the 30 trading day trailing minimum closing stock price of our common stock as of the end of each fiscal year (the “Stock Price”), as the most important financial performance measure used by us to link compensation actually paid to our PEO and non-PEO NEOs for the fiscal year ended December 31, 2023 to our performance.
Performance Measures
Since stock price is the primary measure that links compensation actually paid to performance, we list stock price as our singular measure for fiscal year 2023, see our “Compensation Philosophy” on page 42.
Description of Relationships Between Compensation Actually Paid and Performance
Below is a description, in a manner compliant with the PvP Rules, of the relationship between Compensation Actually Paid and the individual performance measures shown.
Compensation Actually Paid (CAP) Versus TSR
Our total shareholder return, based on a $100 investment in AppLovin on its IPO date of April 15, 2021, was $144.57 as of the end of 2021, $16.15 as of the end of 2022, and $61.12 as of the end of 2023. These indexed investment returns translate into annual total shareholder return rates of 44.57%, -83.85%, and -38.88% in each of 2021, 2022, and 2023. CEO CAP amounts were $104,346, $104,355, and $271,342,916 in each of 2021, 2022, and 2023, respectively. Similarly, our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, and $74,686,742 in 2021, 2022, and 2023, respectively. As a result, the trajectory of our CAP values and total shareholder return are directionally aligned over the timeframe that the table covers because our total shareholder return increased and decreased year-to-year in accordance with increases and decreases in CAP.
Compensation Actually Paid Versus Net Income
Our GAAP net income was $35.3 million in 2021, -$192.9 million in 2022, and $360.8 million in 2023. CEO CAP amounts were $104,346, $104,355, and $271,342,916 in each of 2021, 2022, and 2023, respectively. Our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, and $74,686,742 in 2021, 2022, and 2023, respectively. As a result, the trajectory of our CAP values and GAAP net income are directionally aligned over the timeframe that the table covers.
Compensation Actually Paid Versus Stock Price
Our company-selected measure, stock price, was $65.20 at the close of our first trading date on April 15, 2021. Our stock price was $83.75 as of the end of 2021, $9.30 as of the end of 2022, and $36.26 as of the end of 2023. These translate into price changes of 28.45%, -88.90%, and 289.89% in each of 2021 (from the closing price on our first trading date through year-end), 2022, and 2023. CEO CAP amounts were $104,346, $104,355, and $271,342,916 in each of 2021, 2022, and 2023, respectively. Similarly, our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, and $74,686,742 in 2021, 2022, and 2023, respectively. As a result, the trajectory of our CAP values and stock price are directionally aligned over the timeframe that the table covers because our stock price increased and decreased year-to-year in accordance with increases and decreases in CAP.

AppLovin Corporation | 64 | 2024 Proxy Statement

CEO Pay Ratio
Under rules adopted pursuant to the Dodd-Frank Act of 2010, AppLovin is required to calculate and disclose the total compensation paid to its median paid employee, as well as the ratio of the total compensation paid to the median employee as compared to the total compensation paid to the CEO of AppLovin. The paragraphs that follow describe our methodology and the resulting CEO pay ratio.
Measurement Date and Population Considered
We identified the median employee using our employee population on December 31, 2023.
AppLovin is a global company that employs over 1,700 people with employees in 17 countries.
Consistently Applied Compensation Measure (CACM)
Under the applicable rules, we were required to identify the median employee by use of a “consistently applied compensation measure,” or CACM. We chose a CACM that closely approximates the annual total direct compensation of our employees. Specifically, we identified the median employee by looking at annual base pay only. We converted earnings paid in local currency to U.S. dollars by applying the exchange rate applicable on December 31, 2023. We have annualized the compensation paid to partial-year employees and employees on an unpaid leave of absence, as permitted by applicable SEC regulations. In addition, we did not utilize any cost-of-living adjustment as permitted by applicable SEC regulations.
Methodology and Pay Ratio
After applying our CACM methodology and excluding the employees listed above, we identified the median employee. Once the median employee was identified, we calculated the median employee’s total annual compensation in accordance with the requirements of the Summary Compensation Table on page 55.
Although our median employee’s compensation was calculated using Summary Compensation Table requirements,this employee is located in Germany, holds a generalist position and was not eligible for equity, which resulted in only his total cash compensation of $104,861 being included. Our CEO’s compensation as reported in the Summary Compensation Table was $83,361,678. Therefore, our CEO to median employee pay ratio is 795:1. As a result of our performance-based equity program, this was an exceptional year for equity grants for our CEO for the reasons discussed above; and if you were to assess the pay ratio based only on total cash compensation, the pay ratio would have been 3.9:1.
This information is being provided for compliance purposes. Neither the Compensation Committee nor management of the company used the pay ratio measure in making compensation decisions.

AppLovin Corporation | 65 | 2024 Proxy Statement

Equity Compensation Plan Information
The following table summarizes our equity compensation plan information as of December 31, 2023. Information is included for equity compensation plans approved by our stockholders. We do not have any equity compensation plans not approved by our stockholders.

Plan Category | Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants, and Rights | Weighted-Average Exercise Price of Outstanding Options, Warrants, and Rights | Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Reflected in the First Column)
Equity compensation plans approved by security holders(1) | 31,622,942 | 6.53(2) | 63,304,000(3)

1.Includes the 2011 Plan, the 2021 Plan, the ESPP and the 2021 Partner Studio Incentive Plan (“2021 Partner Plan”). The 2011 Plan was terminated for purposes of new grants effective April 2021.
2.RSUs, which do not have an exercise price, are excluded in the calculation of weighted-average exercise price.
3.As of December 31, 2023, an aggregate of 63,304,000 shares of Class A common stock were available for issuance under the 2021 Plan, the 2021 Partner Plan, and the ESPP. The 2021 Plan provides that on the first day of each year beginning on January 1, 2022, the number of shares of Class A common stock available for issuance thereunder is automatically increased by a number equal to the least of (i) 39,000,000 shares, (ii) 5% of the outstanding shares of all classes of our common stock as of the last day of our immediately preceding fiscal year or (iii) such other amount as our Board of Directors may determine. The ESPP provides that on the first day of each year beginning January 1, 2022, the number of shares of Class A common stock available for issuance thereunder is automatically increased by a number equal to the least of (i) 7,800,000 shares, (ii) 1% of the outstanding shares of all classes of our common stock as of the last day of our immediately preceding fiscal year or (iii) such other amount as our Board of Directors may determine. On January 1, 2024, the number of shares of Class A common stock available for issuance under the 2021 Plan and the ESPP increased by 16,994,336 shares and 3,398,867 shares, respectively, pursuant to these provisions. These changes are not reflected in the table above.

AppLovin Corporation | 66 | 2024 Proxy Statement

Security Ownership of Certain Beneficial Owners and Management
The following table sets forth certain information with respect to the beneficial ownership of our common stock as of March 31, 2024 for:
•each of our named executive officers;
•each of our directors;
•all of our current directors and executive officers as a group; and
•each person or group known by us to be the beneficial owner of more than 5% of our Class A or Class B common stock.
We have determined beneficial ownership in accordance with the rules of the SEC, and thus it represents sole or shared voting or investment power with respect to our securities. Unless otherwise indicated below, to our knowledge, the persons and entities named in the table have sole voting and sole investment power with respect to all shares that they beneficially owned, subject to community property laws where applicable.
We have based our calculation of the percentage of beneficial ownership on 273,916,065 shares of our Class A common stock, 55,042,821 shares of our Class B common stock, and no shares of our Class C common stock outstanding as of March 31, 2024. We have deemed shares of our common stock subject to stock options that are currently exercisable or exercisable within 60 days of March 31, 2024 or issuable pursuant to RSUs which are subject to vesting and settlement conditions expected to occur within 60 days of March 31, 2024, to be outstanding and to be beneficially owned by the person holding the stock option or RSU for the purpose of computing the percentage ownership of that person. Given that our PSUs vest in tranches based on the achievement of certain stock price targets over 30 consecutive trading day periods and we cannot definitively determine whether the stock price targets will be achieved within 60 days of March 31, 2024, shares of our common stock subject to unvested PSU tranches that have not achieved the applicable price target in the 30 consecutive trading day period prior to March 31, 2024 are not deemed beneficially owned by the person holding the PSU. We did not deem these shares outstanding, however, for the purpose of computing the percentage ownership of any other person.
Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o AppLovin Corporation, 1100 Page Mill Road, Palo Alto, California 94304. The information provided in the table below is based on our records, information filed with the SEC and information provided to us, except where otherwise noted.

AppLovin Corporation | 67 | 2024 Proxy Statement

|  | Amount and Nature of Beneficial Ownership | Percent of Total Voting Power (%)
|  | Class A Shares |  | Class B Shares
Name of Beneficial Owner |  | (#) |  | % |  | (#) | %
Named Executive Officers and Directors: |  |  |  |  |  |  |  |
Adam Foroughi(1) |  | 2,091,464 |  |  | * |  | 27,936,907 | 50.8 | 40.8
Matthew Stumpf(2) |  | 169,215 |  |  | * |  | — | — | *
Katie Jansen(3) |  | 1,252,710 |  |  | * |  | — | — | *
Vasily Shikin(4) |  | 3,121,502 |  |  | 1.1 |  | — | — | *
Victoria Valenzuela(5) |  | 606,541 |  |  | * |  | — | — | *
Craig Billings(6) |  | 43,937 |  |  | * |  | — | — | *
Herald Chen(7) |  | 81,209 |  |  | * |  | 4,446,459 | 7.8 | 6.3
Margaret Georgiadis(8) |  | 214,742 |  |  | * |  | — | — | *
Alyssa Harvey Dawson(9) |  | 1,031 |  | * |  | — | — | *
Barbara Messing(10) |  | 569 |  | * |  | — | — | *
Todd Morgenfeld(11) |  | 2,587 |  | * |  | — | — | *
Edward Oberwager |  | — |  | — |  | — | — | —
Eduardo Vivas(12) |  | 8,367,491 |  |  | 3.1 |  | — | — | *
All current directors, named executive officers and executive officers as a group (13 persons)(13) |  | 15,952,998 |  |  | 5.7 |  | 32,383,366 | 56.5 | 46.6
Shares subject to the Voting Agreement(14) |  | 2,339,240 |  |  | * |  | 57,323,022 | 100 | 80.8
Greater than 5% stockholders |  |  |  |  |  |  |  |
KKR Denali Holdings L.P.(15) |  | 166,567 |  |  | * |  | 22,905,489 | 41.6 | 33.3
GQG Partners LLC(16) |  | 25,689,782 |  |  | 9.4 |  | — | — | 1.9
Midterm Success Limited(17) |  | 20,167,242 |  |  | 7.4 |  | — | — | 1.5
Angel Pride Holdings Limited(18) |  | 20,493,747 |  |  | 7.5 |  | — | — | 1.5
Andrew Karam(19) |  | 19,000,000 |  |  | 6.9 |  | — | — | 1.4
The Vanguard Group(20) |  | 15,438,728 |  |  | 5.6 |  | — | — | 1.1

*Represents beneficial ownership or voting power of less than 1%.
1.Consists of (i) 613,534 shares of Class A common stock held by Mr. Foroughi, (ii) 27,936,907 shares of Class B common stock held by Mr. Foroughi, (iii) 1,380,400 shares of Class A common stock subject to PSUs scheduled to vest within 60 days of March 31, 2024, and (iv) 97,530 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024. Mr. Foroughi, Mr. Chen, and KKR Denali (collectively, with certain affiliates, the Voting Agreement Parties), have entered into the Voting Agreement, pursuant to which two of Mr. Foroughi, Mr. Chen, and KKR Denali (one of which must be Mr. Foroughi) have the authority to direct the vote of all shares of Class B common stock held by the Voting Agreement Parties and their respective permitted entities and permitted transferees on all matters to be voted upon by stockholders.The reported number does not include 1,380,400 shares of Class A common stock subject to PSUs that vested upon the achievement of certain stock price thresholds on April 8,. 2024 and will be settled as soon as practicable after May 20, 2024.
2.Consists of (i) 98,351 shares of Class A common stock held by Mr. Stumpf, (ii) 34,510 shares of Class A common stock subject to PSUs scheduled to vest within 60 days of March 31, 2024, and (iii) 36,354 shares of Class A common stock subject to RSUs scheduled to vest within

AppLovin Corporation | 68 | 2024 Proxy Statement

60 days of March 31, 2024. The reported number does not include 34,510 shares of Class A common stock subject to PSUs that vested upon the achievement of certain stock price thresholds on April 8, 2024 and will be settled as soon as practicable after May 20, 2024.
3.Consists of (i) 1,144,043 shares of Class A common stock held by Ms. Jansen, (ii) 6,086 shares of Class A common stock held by The Jansen Family Trust, for which Ms. Jansen serves as trustee, (iii) 75,000 shares of Class A common stock subject to stock options held by Ms. Jansen that are exercisable within 60 days of March 31, 2024, and (iv) 27,581 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.
4.Consists of (i) 1,084,433 shares of Class A common stock held by Mr. Shikin, (ii) 560,400 shares of Class A common stock subject to stock options held by Mr. Shikin that are exercisable within 60 days of March 31, 2024, (iii) 1,380,400 shares of Class A common stock subject to PSUs scheduled to vest within 60 days of March 31, 2024, and (iv) 96,269 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.The reported number does not include 1,380,400 shares of Class A common stock subject to PSUs that vested upon the achievement of certain stock price thresholds on April 8, 2024 and will be settled as soon as practicable after May 20, 2024.
5.Consists of (i) 380,281 shares of Class A common stock held by Ms. Valenzuela, (ii) 187,500 shares of Class A common stock subject to stock options held by Ms. Valenzuela that are exercisable within 60 days of March 31, 2024 and (iii) 38,760 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.
6.Consists of (i) 7,400 shares of Class A common stock held by The CSB 2012 Living Trust, for which Mr. Billings serves as trustee, and (ii) 36,537 shares of Class A common stock subject to stock options held by Mr. Billings that are exercisable within 60 days of March 31, 2024.
7.Consists of (i) 15,605 shares of Class A common stock held by Mr. Chen, (ii) 50,000 shares of Class A common stock held by The Chen Family 2012 Irrevocable Trust, Herald Y. & Mei K. Chen as Trustees (The Chen Family Trust), for which Mr. Chen and his spouse serve as trustees, (iii) 1,836,258 shares of Class B common stock held by Mr. Chen, (iv) 330,000 shares of Class B common stock held by The Chen Family Trust, (v) 2,280,201 shares of Class B common stock subject to stock options held by Mr. Chen that are exercisable within 60 days of March 31, 2024 (after giving effect to the Equity Exchange Right Agreement), and (vi) 15,604 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024. The Voting Agreement Parties have entered into the Voting Agreement, pursuant to which two of the three Voting Agreement Parties (one of which must be Mr. Foroughi) have the authority to direct the vote and vote the shares of all Class B common stock held by the Voting Agreement Parties and their respective permitted entities and permitted transferees on all matters to be voted upon by stockholders.
8.Consists of (i) 29,742 shares of Class A common stock held by Ms. Georgiadis and (ii) 185,000 shares of Class A common stock held by Blue Sage Partners, LLC, for which Ms. Georgiadis and her spouse share voting and dispositive power.
9.Consists of (i) 749 shares of Class A common stock held by Ms. Harvey Dawson and (ii) 282 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.
10.Consists of 569 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.
11.Consists of (i) 1,754 shares of Class A common stock held by Mr. Morgenfeld and (ii) 833 shares of Class A common stock subject to RSUs scheduled to vest within 60 days of March 31, 2024.
12.Consists of (i) 8,351,954.249 shares of Class A common stock held by Mr. Vivas and (ii) 15,537 shares of Class A common stock subject to stock options held by Mr. Vivas that are exercisable within 60 days of March 31, 2024.
13.Consists of (i) 11,982,117.249 shares of Class A common stock held by our executive officers and directors, (ii) 30,103,165 shares of Class B common stock held by our executive officers and directors (iii) 3,984,066 shares of Class A common stock subject to stock options, PSUs and RSUs held by our executive officers and directors that are exercisable or scheduled to vest within 60 days of March 31, 2024, (iv) 2,280,201 shares of Class A common stock subject to stock options held by Mr. Chen that are exercisable within 60 days of March 31, 2024 (which may be exchanged for shares of Class B common stock, and are reported in the table above as such, pursuant to the Equity Exchange Right Agreement). The reported number does not include 1,380,400 shares of Class A common stock subject to PSUs that vested upon the achievement of certain stock price thresholds on April 8,. 2024 and will be settled as soon as practicable after May 20, 2024.
14.Consists of (i) 845,706 shares of Class A common stock held by the Voting Agreement Parties, (ii) 55,042,821 shares of Class B common stock held by the Voting Agreement Parties, (iii) 1,493,534 shares of Class A common stock subject to PSUs and RSUs scheduled to vest within 60 days of March 31, 2024, and (iv) 2,280,201 shares of Class A common stock subject to stock options held by Mr. Chen that are exercisable within 60 days of March 31, 2024 (which may be exchanged for shares of Class B common stock, and are reported in the table above as such, pursuant to the Equity Exchange Right Agreement).
15.Based solely on a Form 4 filed with the SEC on March 8, 2024, consists of (i) 166,567 shares of Class A common stock and (ii) 22,905,489 shares of Class B common stock directly owned by KKR Denali. Each of KKR Denali Holdings GP LLC (as the general partner of KKR Denali); KKR Americas Fund XII L.P. (as the sole member of KKR Denali Holdings GP LLC); KKR Associates Americas XII L.P. (as the general partner of KKR Americas Fund XII L.P.); KKR Americas XII Limited (as general partner of KKR Associates Americas XII L.P.); KKR Group Partnership L.P. (as sole member of KKR Americas XII Limited); KKR Group Holdings Corp. (as the general partner of KKR Group Partnership L.P.); KKR Group Co. Inc. (as the sole shareholder of KKR Group Holdings Corp.); KKR & Co. Inc. (as the sole shareholder of KKR Group Co. Inc.) and KKR Management LLP (as the Series I preferred stockholder of KKR & Co. Inc.); and Messrs. Henry R. Kravis and George R. Roberts (as the founding partners of KKR Management LLP) may also be deemed to be the beneficial owners having shared voting power and shared investment power over the securities described in this footnote. The Voting Agreement Parties have entered into the Voting Agreement, pursuant to which two of Mr. Foroughi, Mr. Chen, and KKR Denali (one of which must be Mr. Foroughi) have the authority to direct the vote and vote the shares of all Class B common stock held by the Voting Agreement Parties and their respective permitted entities and permitted transferees on all matters to be voted upon by stockholders. The principal business address of each of the entities and persons identified in this footnote, except Mr. Roberts, is c/o Kohlberg Kravis Roberts & Co. L.P., 30 Hudson Yards, New York, New York 10001. The principal business address for Mr. Roberts is c/o Kohlberg Kravis Roberts & Co. L.P., 2800 Sand Hill Road, Suite 200, Menlo Park, CA 94025.
16.Based solely on a Schedule 13G filed with the SEC on February 12, 2024, reporting sole voting power with respect to 22,823,957 shares of Class A Common Stock and sole dispositive power with respect to 25,689,782 shares of Class A common stock by GQG Partners LLC. The clients of GQG Partners LLC, including investment companies registered under the Investment Company Act of 1940 and separately managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the class of securities reported herein. No client has the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, more than 5% of such class.
17.Based in part on a Schedule 13G filed with the SEC on October 6, 2023, reporting shared voting power and shared dispositive power with respect to 20,167,242 shares of Class A common stock by Midterm Success Limited. Midterm Success Limited is the record holder of the

AppLovin Corporation | 69 | 2024 Proxy Statement

securities reported herein. Mr. Hao Tang is the sole shareholder of Asian Creative Capital Limited, which is the sole shareholder of Midterm Success Limited. As a result of these relationships, the Reporting Persons may be deemed to share beneficial ownership of the securities reported herein.
18.Based solely on a Schedule 13G filed with the SEC on February 9, 2024, reporting shared voting power and shared dispositive power with respect to 20,493,747 shares of Class A common stock by Angel Pride Holdings Limited (“Angel Pride”) as adjusted to give effect to our subsequent repurchase of 3,000,000 shares of Class A common stock from Angel Pride on March 7, 2024. These shares are held of record by Angel Pride, of which Ling Tang is the shareholder and sole director. Ms. Tang holds voting and investment discretion over the shares held by Angel Pride and may be deemed to share beneficial ownership over such shares. The principal business address for Angel Pride is Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola, VG1110, British Virgin Islands. The address for Ling Tang is Unit 11, 22/F., Global Gateway Tower, Nos. 61 - 63 Wing Hong Street, Lai Chi Kok, Kowloon, Hong Kong.
19.Based solely on a Schedule 13G/A filed with the SEC on February 12, 2024, reporting sole voting power and sole dispositive power with respect to 19,000,000 shares of Class A common stock.
20.Based solely on a Schedule 13G/A filed with the SEC on February 13, 2024, reporting shared voting power with respect to 68,364 shares of Class A common stock, sole dispositive power with respect to 15,211,465 shares of Class A common stock and shared dispositive power with respect to 227,263 shares of Class A common stock. The address for The Vanguard Group is 100 Vanguard Blvd. Malvern, PA 19355.

AppLovin Corporation | 70 | 2024 Proxy Statement

Certain Relationships, Related Party and Other Transactions
Policies and Procedures for Related Person Transactions
Our Audit Committee has the primary responsibility for reviewing and approving or disapproving “related party transactions,” which are transactions between the Company and related persons in which the aggregate amount involved exceeds or may be expected to exceed $120,000 and in which a related person has or will have a direct or indirect material interest. Our policy regarding transactions between us and related persons provides that a related person is defined as a director, executive officer, nominee for director or greater than 5% beneficial owner of any class of our voting securities, in each case since the beginning of the most recently completed year, and any of their immediate family members. Our Audit Committee charter provides that our Audit Committee shall review and approve all related party transactions.
Under this policy, our Audit Committee will review the material facts of all related party transactions and either approve, ratify or disapprove of the entry into the transaction. In determining whether to approve or ratify any such proposal, our Audit Committee will take into account, among other factors it deems appropriate, whether the transaction would affect the independence of any director, any conflict of interest with any of our executive officers, whether the transaction is on terms no less favorable than terms generally available to an unaffiliated third party, and the extent of the related person’s interest in the transaction. The policy grants standing pre-approval of certain transactions, including (i) executive compensation governed by our standard compensation and benefits policies, (ii) director compensation arrangements governed by our standard director compensation policies, (iii) transactions with another company at which a related person’s only relationship is as an employee (other than an executive officer), director, or beneficial owner of less than 10% equity interest of that company, (iv) charitable contributions, grants, or endowments by us to a charitable organization, foundation, or university where the related person’s only relationship is as an employee (other than an executive officer), or director, if the aggregate amount involved does not exceed the lesser of $1,000,000 or 2% of the charitable organization’s total annual receipts, (v) any transaction available to all U.S. employees generally, (vi) transactions where a related person’s interest arises solely from the ownership of our common stock and all holders of our common stock received the same benefit on a pro rata basis, and (vii) other transactions where disclosure of such transaction would not be required pursuant to Item 404 of Regulation S-K. In addition to our policy, our Audit Committee charter provides that our Audit Committee shall review and oversee any related person transactions.
Related Person Transactions
We describe below transactions and series of similar transactions, since the beginning of our last fiscal year, to which we were a participant or will be a participant, in which:
•the amounts involved exceeded or will exceed $120,000; and
•any of our directors, nominees for director, executive officers or beneficial holders of more than 5% of any class of our outstanding capital stock, or any immediate family member of, or person sharing the household with, any of these individuals or entities, had or will have a direct or indirect material interest.

AppLovin Corporation | 71 | 2024 Proxy Statement

Investors’ Rights Agreement
We are party to an Investor Rights Agreement, pursuant to which certain holders of our capital stock, including KKR Denali, Adam Foroughi and an entity affiliated with Mr. Foroughi, have the right to demand that we file a registration statement or request that their shares of our capital stock be covered by a registration statement that we are otherwise filing. Mr. Oberwager, a member of our Board of Directors, is affiliated with KKR. Mr. Chen, a member of our Board of Directors, was previously affiliated with KKR. Mr. Chen is a limited partner in KKR Denali. Adam Foroughi, our CEO, Co-founder and Chairperson of our Board of Directors, and an entity affiliated with him are parties to our Investors’ Rights Agreement.
Director Nominations Agreement
We have entered into a Director Nominations Agreement with KKR Denali. The Director Nominations Agreement granted KKR Denali the right to nominate to our Board of Directors one designee as long as KKR Denali and its affiliates collectively beneficially own at least 25% of the shares of the Class B common stock that KKR Denali held immediately prior to our initial public offering. As of March 2024, KKR Denali no longer holds the requisite number of shares to nominate one director. However, for so long as KKR Denali and its affiliates hold at least 5% of the outstanding shares of our common stock, one of the independent director candidates selected by the Nominating and Corporate Governance Committee for nomination to our Board of Directors shall be subject to the approval of KKR Denali prior to the nomination of such candidate for election by our stockholders. Margo Georgiadis is the independent director currently serving that was approved by KKR Denali.
Credit Facility
In August 2018, we entered into a senior secured credit agreement, which provided for term loans in an aggregate principal amount of $820.0 million and a revolving credit facility of $50.0 million. The credit agreement was amended to increase the aggregate principal amount of the term loans by $400.0 million on April 23, 2019 and amended again on April 27, 2020. The credit agreement was amended on May 6, 2020 to increase the aggregate principal amount of the term loans by $300.0 million and on October 27, 2020 to add revolving credit commitments of $541.67 million, with the total revolving credit commitments then equal to $590.0 million. The credit agreement was further amended on February 12, 2021 to increase the aggregate principal amount of the term loans by $297.75 million to an aggregate principal amount of $1.82 billion, to add an additional $10.0 million in revolving credit commitments, increasing the total revolving credit commitments to $600.0 million, and to reduce the interest rate on the term loans funded on May 6, 2020 to have the same interest rate as all other term loans. On October 25, 2021, we further amended the credit agreement whereby certain additional lenders agreed to provide incremental term loans in an aggregate principal amount of $1.5 billion. On January 3, 2023, we amended the credit agreement to transition the benchmark interest rate from LIBOR to Term SOFR (Secured Overnight Financing Rate) which included a 10 basis-point credit spread adjustment. On June 12, 2023, the credit agreement was amended to extend the maturity date of the revolving credit facility to 2028 (or if earlier, 91 days prior to any term loan maturity) and add $10 million in revolving credit commitments, and then again on August 18, 2023 to extend the maturity date to 2030 (other than the incremental term loans funded on October 25, 2021, which mature in 2028). Finally, on March 14, 2024, we amended our credit agreement to lower our interest rate on the term loans to SOFR plus 2.50% and add an additional $600.0 million in principal amount to our term loans maturing in 2030, which funds were used to repay outstanding amounts under our revolving credit facility and repay $10 million of the 2028 term loans.
KKR Capital Markets LLC, an affiliate of KKR, acted as joint lead arranger and joint bookrunner for the credit agreement. In 2023, we paid $1.2 million in fees to KKR Capital Markets LLC in connection with our debt refinancing and extension. KKR Corporate Lending (CA) LLC, an affiliate of KKR, has provided revolving credit commitments in the amount of $15 million under our revolving credit facility.

AppLovin Corporation | 72 | 2024 Proxy Statement

Promissory Notes
On March 8, 2019, we entered into a promissory note with Rafael Vivas, the brother of Eduardo Vivas, a member of our Board of Directors, for the purpose of advancing him funds to allow him to early exercise his stock options (“Vivas Note”). The Vivas Note was issue in the amount of $2,273,400 at an interest rate of 2.59%, and later amended on August 7, 2020 to lower the interest rate on the outstanding balance of such note to the then applicable IRS annual mid-term rate of 0.41%. On March 8, 2024, the principal amount due under the Vivas Note plus accrued interest, or $2,309,526, was repaid in full to the Company and the Vivas Note was extinguished.
Equity Exchange Right Agreement
In connection with our initial public offering, we entered into an Equity Exchange Right Agreement with Herald Chen, pursuant to which Mr. Chen has a right (but not an obligation), to require us to exchange any shares of Class A common stock received upon the exercise of options to purchase shares of Class A common stock for an equivalent number of shares of Class B common stock. This Equity Exchange Right Agreement applies only to equity awards granted to Mr. Chen prior to the effectiveness of the filing of our amended and restated certificate of incorporation in connection with our initial public offering. The Equity Exchange Right Agreement covers options to purchase 2,280,201 shares of Class A common stock.
Stock Repurchase Transactions
Pursuant to a repurchase agreement dated May 17, 2023, we repurchased 15,952,381 shares of our Class A common stock from KKR Denali in a private transaction at a price per share equal to $21.00, for a total purchase price of approximately $335 million. In addition, pursuant to a repurchase agreement dated August 21, 2023, we repurchased 15,000,000 shares of Class A common stock from KKR Denali in a private transaction at a price per share equal to $36.85, for a total purchase price of approximately $553 million.
On February 29, 2024, we entered into an underwriting agreement (the “Underwriting Agreement”) with KKR Denali and BofA Securities, Inc., acting for themselves and as representative of other underwriters (collectively, the “Underwriters”), in connection with a secondary public offering (the “Offering”) of 19,866,397 shares of our Class A common stock by KKR Denali. Pursuant to the Underwriting Agreement, on March 6, 2024, we repurchased from the Underwriters 10,466,397 shares of Class A common stock sold to the Underwriters by KKR Denali in the Offering at a price per share of $54.46, the same per share price paid by the Underwriters to KKR Denali in the Offering.
Pursuant to a repurchase agreement dated March 7, 2024, we repurchased 3,000,000 shares of our Class A common stock from Midterm Success, a greater than 5% stockholder, in a private transaction at a price per share equal to $60.74, for a total purchase price of approximately $182 million.
Other Transactions
On February 14, 2024, we agreed to invest $50 million in the Series C preferred stock financing of Humans, Inc., the developer of the Flip Shop social shopping app ("Flip Shop"). The Series C preferred stock financing was led by an existing investor in Flip Shop. On March 27, 2024, Flip Shop and Curated, Inc., a company operated and founded by, Eduardo Vivas, a member of our Board of Directors, merged. Mr. Vivas now serves the Chief Operating Officer of Flip Shop, and will serve as a member of its board of directors. On a post-investment basis, we will hold approximately 4.1% of the fully diluted shares of Flip Shop. On February 14, 2024, Flip Shop entered into a commercial agreement with us related to Flip Shop's use of our AXON technology.
We paid HubSpot a total of $127,900 for their “Marketing Hub Enterprise” subscription services and agreed to their standard online customer service terms. Alyssa Harvey Dawson, a member of our Board of Directors, is the Chief Legal Officer and Corporate Secretary of HubSpot.

AppLovin Corporation | 73 | 2024 Proxy Statement

Other Matters
Delinquent Section 16(a) Reports
Section 16(a) of the Exchange Act requires that our executive officers and directors, and persons who own more than 10% of our common stock, file reports of ownership and changes of ownership with the SEC. Such directors, executive officers and 10% stockholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file.
SEC regulations require us to identify in this proxy statement anyone who filed a required report late during the most recent fiscal year. Based solely on our review of copies of such forms that we have received, or written representations from reporting persons, we believe that during the fiscal year ended December 31, 2023, all executive officers, directors and greater than 10% stockholders complied with all applicable SEC filing requirements.
Fiscal Year 2023 Annual Report and SEC Filings
Our financial statements for our fiscal year ended December 31, 2023 are included in our Annual Report on Form 10-K, which we will make available to stockholders at the same time as this proxy statement. This proxy statement and our annual report are posted on our website at www.investors.applovin.com and are available from the SEC on its website at www.sec.gov. You may also obtain a copy of our annual report without charge by sending a written request to AppLovin Corporation, Attention: Corporate Secretary, 1100 Page Mill Road, Palo Alto, California 94304.
The Board of Directors does not know of any other matters to be presented at the Annual Meeting. If any additional matters are properly presented at the Annual Meeting, the persons named in the enclosed proxy card will have discretion to vote the shares of our common stock they represent in accordance with their own judgment on such matters.
It is important that your shares of our common stock be represented at the Annual Meeting, regardless of the number of shares that you hold. You are urged to vote by telephone or by using the Internet as instructed on the enclosed proxy card or execute and return, at your earliest convenience, the enclosed proxy card in the envelope that has also been provided.
THE BOARD OF DIRECTORS
Palo Alto, California
April 23, 2024

AppLovin Corporation | 74 | 2024 Proxy Statement

Appendix A
AppLovin Corporation
Reconciliation of Net Cash Provided By Operating Activities to Free Cash Flow
(in thousands)
The following table provides a reconciliation of net cash provided by operating activities to free cash flow
for the periods presented:

|  | Twelve Months Ended
|  | 2022 |  | 2023
Net cash provided by operating activities |  | 412,773 |  |  | 1,061,510 |
Less: |  |  |  |
Purchase of property and equipment |  | (662) |  |  | (4,246) |
Principal payments on finance leases |  | (24,083) |  |  | (20,170) |
Free Cash Flow |  | $ | 388,028 |  |  | $ | 1,037,094 |
Net cash provided by (used in) investing activities |  | $ | (1,371,468) |  |  | $ | (77,829) |
Net cash provided by (used in) financing activities |  | $ | (526,848) |  |  | $ | (1,562,791) |

AppLovin Corporation | A-1 | 2024 Proxy Statement

AppLovin Corporation
Reconciliation of Net Income (Loss) to Adjusted EBITDA
(in thousands)
The following table provides our Adjusted EBITDA and Adjusted EBITDA
margin and a reconciliation of Net Income (Loss) to Adjusted EBITDA for the periods presented:

|  | Twelve Months Ended
|  | 2022 |  | 2023
Revenue |  | $ | 2,817,058 |  |  | $ | 3,283,087 |
Net income (loss) |  | $ | (192,947) |  |  | $ | 356,711 |
Net Margin |  | (7) | % |  | 11 | %
Interest expense and loss on settlement of debt |  | 171,863 |  |  | 275,665 |
Other income (expense), net |  | (18,647) |  |  | (7,831) |
Provision for (benefit from) income taxes |  | (12,230) |  |  | 23,859 |
Amortization, depreciation and write-offs |  | 547,084 |  |  | 489,008 |
Impairment and loss in connection with sale of long-lived assets |  | 127,892 |  |  | —
Non-operating foreign exchange loss (gain) |  | (164) |  |  | (1,224) |
Stock-based compensation |  | 191,612 |  |  | 363,107 |
Acquisition-related expense and transaction bonus |  | 21,279 |  |  | 1,047 |
Publisher bonuses |  | 209,635 |  |  | —
MoPub acquisition transition services |  | 6,999 |  |  | —
Restructuring costs |  | 10,834 |  |  | 2,316 |
Total adjustments |  | 1,256,157 |  |  | 1,145,947 |
Adjusted EBITDA |  | $ | 1,063,210 |  |  | $ | 1,502,658 |
Adjusted EBITDA Margin |  | 38 | % |  | 46 | %

AppLovin Corporation | A-2 | 2024 Proxy Statement

AppLovin Corporation
Segment Information
(in thousands)
The following table provides selected financial data for our reportable segments for the periods indicated:

|  | 2022 |  | 2023
Revenue: |  |  |  |
Software Platform |  | $ | 1,049,167 |  |  | $ | 1,841,762 |
Apps |  | 1,767,891 |  |  | 1,441,325 |
Total Revenue |  | $ | 2,817,058 |  |  | $ | 3,283,087 |
Segment Adjusted EBITDA: |  |  |  |
Software Platform |  | $ | 808,415 |  |  | $ | 1,275,705 |
Apps |  | 254,795 |  |  | 226,953 |
Total Segment Adjusted EBITDA |  | $ | 1,063,210 |  |  | $ | 1,502,658 |
Interest expense and loss on settlement of debt |  | (171,863) |  |  | (275,665) |
Other income (expense), net |  | 18,647 |  |  | 7,831 |
Amortization, depreciation and write-offs |  | (547,084) |  |  | (489,008) |
Impairment and loss in connection with sale of long-lived assets |  | (127,892) |  |  | —
Non-operating foreign exchange gain (loss) |  | 164 |  |  | 1,224 |
Stock-based compensation |  | (191,612) |  |  | (363,107) |
Acquisition-related expense |  | (21,279) |  |  | (1,047) |
Publisher bonuses |  | (209,635) |  |  | —
MoPub acquisition transition services |  | (6,999) |  |  | —
Restructuring costs |  | (10,834) |  |  | (2,316) |
Income (loss) before provision for tax |  | $ | (205,177) |  |  | $ | 380,570 |
Segment Adjusted EBITDA Margin: |  | 77 | % |  | 69 | %
Software Platform |  | 14 | % |  | 16 | %
Apps |  |  |  |

AppLovin Corporation | A-3 | 2024 Proxy Statement