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Segment and Geographic Information
12 Months Ended
Dec. 31, 2015
Segment Reporting [Abstract]  
Segment and Geographic Information
Segment and Geographic Information
 
The Company franchises and operates McDonald’s restaurants in the global restaurant industry. In connection with the Company's announcement in early May 2015 to restructure its global business, the Company changed its reporting segments, effective July 1, 2015, from a geographic focus to segments each of which combines markets with similar characteristics and opportunities for growth. The following new reporting segments reflect how management now reviews and evaluates operating performance:
U.S. - the Company’s largest segment. This segment did not change as a result of the new reporting structure.
International Lead Markets - established markets including Australia, Canada, France, Germany, the U.K. and related markets.
High Growth Markets - markets the Company believes have relatively higher restaurant expansion and franchising potential including China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets.
Foundational Markets and Corporate - the remaining markets in the McDonald’s system, each of which the Company believes has the potential to operate under a largely franchised model. Corporate activities are also reported within this segment.
The segment information included herein is presented in accordance with the change in reporting structure for all periods presented.
All intercompany revenues and expenses are eliminated in computing revenues and operating income. Corporate general and administrative expenses consists of home office support costs in areas such as facilities, finance, human resources, information technology, legal, marketing, restaurant operations, supply chain and training. Corporate assets include corporate cash and equivalents, asset portions of financial instruments and home office facilities.
In millions
2015

 
2014

 
2013

 
U.S.
$
8,558.9

 
$
8,651.0

 
$
8,851.3

 
International Lead Markets
7,614.9

 
8,544.5

 
8,535.3

 
High Growth Markets
6,172.8

 
6,845.2

 
7,043.2

 
Foundational Markets & Corporate
3,066.4

 
3,400.6

 
3,675.9

 
Total revenues
$
25,413.0

 
$
27,441.3

 
$
28,105.7

 
U.S.
$
3,612.0

 
$
3,522.5

 
$
3,779.3

 
International Lead Markets
2,712.6

 
3,034.5

 
3,028.8

 
High Growth Markets
841.1

 
933.9

 
1,250.0

 
Foundational Markets & Corporate
(20.2
)
 
458.3

 
706.2

 
Total operating income
$
7,145.5

 
$
7,949.2

 
$
8,764.3

 
U.S.
$
11,806.1

 
$
11,872.1

 
$
11,711.8

 
International Lead Markets
11,136.3

 
12,538.4

 
14,815.5

 
High Growth Markets
5,248.6

 
5,866.0

 
6,335.5

 
Foundational Markets & Corporate
9,747.7

 
3,950.9

 
3,763.5

 
Total assets
$
37,938.7

 
$
34,227.4

 
$
36,626.3

 
U.S.
$
533.2

 
$
736.1

 
$
875.5

 
International Lead Markets
596.1

 
792.1

 
793.3

 
High Growth Markets
540.5

 
804.8

 
831.1

 
Foundational Markets & Corporate
144.1

 
250.4

 
324.8

 
Total capital expenditures
$
1,813.9

 
$
2,583.4

 
$
2,824.7

 
U.S.
$
515.2

 
$
512.2

 
$
503.6

 
International Lead Markets
460.9

 
521.2

 
507.4

 
High Growth Markets
363.9

 
387.8

 
357.3

 
Foundational Markets & Corporate
215.7

 
223.3

 
216.8

 
Total depreciation and amortization
$
1,555.7

 
$
1,644.5

 
$
1,585.1

 

Total long-lived assets, primarily property and equipment, were (in millions)–Consolidated: 2015$27,607.8; 2014$29,264.7; 2013$30,679.8; U.S. based: 2015$11,940.4; 2014$11,883.1; 2013$11,632.2.