<SEC-DOCUMENT>0001214659-16-011083.txt : 20160429
<SEC-HEADER>0001214659-16-011083.hdr.sgml : 20160429
<ACCEPTANCE-DATETIME>20160429125705
ACCESSION NUMBER:		0001214659-16-011083
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20160429
DATE AS OF CHANGE:		20160429
EFFECTIVENESS DATE:		20160429

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MCDONALDS CORP
		CENTRAL INDEX KEY:			0000063908
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-EATING PLACES [5812]
		IRS NUMBER:				362361282
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05231
		FILM NUMBER:		161604581

	BUSINESS ADDRESS:	
		STREET 1:		ONE MCDONALD'S PLAZA
		CITY:			OAK BROOK
		STATE:			IL
		ZIP:			60523
		BUSINESS PHONE:		630 623 3000

	MAIL ADDRESS:	
		STREET 1:		ONE MCDONALD'S PLAZA
		CITY:			OAK BROOK
		STATE:			IL
		ZIP:			60523

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Harrington Investments, INC
		CENTRAL INDEX KEY:			0001386364
		IRS NUMBER:				943041075
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		PX14A6G

	BUSINESS ADDRESS:	
		STREET 1:		1001 SECOND STREET SUITE 325
		CITY:			NAPA
		STATE:			CA
		ZIP:			94559
		BUSINESS PHONE:		707 252 6166

	MAIL ADDRESS:	
		STREET 1:		1001 SECOND STREET SUITE 325
		CITY:			NAPA
		STATE:			CA
		ZIP:			94559
</SEC-HEADER>
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<TYPE>PX14A6G
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<div style="text-align: center; font-weight: bold;">Shareholder Rebuttal to McDonald&#8217;s Corporation Opposition Statement</div>
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<div style="TEXT-ALIGN: center; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">Regarding Congruency between Political Contributions and Company Values</div>

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<div style="TEXT-ALIGN: center; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">240.14a-103 Notice of Exempt Solicitation</div>

<div style="TEXT-ALIGN: center; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">U.S. Securities and Exchange Commission, Washington DC 20549</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">NAME OF REGISTRANT:&#160; McDonald&#8217;s Corporation</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">NAME OF PERSON RELYING ON EXEMPTION: Harrington Investments Inc.</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">ADDRESS OF PERSON RELYING ON EXEMPTION: <font style="FONT-FAMILY: 'Times New Roman'; COLOR: #1a1a1a; FONT-SIZE: 10pt">1001 2nd St #325, Napa, CA 94559</font></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; COLOR: #1a1a1a; FONT-SIZE: 10pt">Written materials are submitted pursuant to Rule 14a-6(g)(1) promulgated under the Securities Exchange Act of 1934.*</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; COLOR: #1a1a1a; FONT-SIZE: 10pt">&#160;</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; COLOR: #1a1a1a; FONT-SIZE: 10pt">*Submission is not required of this filer under the terms of the Rule, but is made voluntarily in the interest of public disclosure and consideration of these important issues.</div>

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<div style="TEXT-ALIGN: center; FONT-FAMILY: 'Times New Roman'; COLOR: #1a1a1a; FONT-SIZE: 10pt; FONT-WEIGHT: bold">In Support of Item Number 7 on McDonald&#8217;s 2016 Proxy Statement</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">The Proposal&#8217;s Resolved Clause States:</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; MARGIN-LEFT: 18pt; FONT-SIZE: 10pt"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">Resolved:</font> Shareholders request that the Board of Directors report to shareholders annually at reasonable expense and excluding confidential information, a congruency analysis between corporate values as defined by McDonald's stated policies, and political contributions or trade association fees paid by the Company occurring during the prior year which raise an issue of misalignment with corporate values, and stating the justification for such exceptions. The report should:</div>

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<td style="WIDTH: 18pt; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top; align: right">1.</td>
<td style="TEXT-ALIGN: left; WIDTH: auto; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top">Identify recipient individuals and organizations, as well as the amount paid to each;</td>
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<td style="WIDTH: 18pt; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top; align: right">2.</td>
<td style="TEXT-ALIGN: left; WIDTH: auto; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top">Identify the intersection and areas of conflict between a recipient's policy stances and McDonald's corporate values and mission;</td>
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<td style="WIDTH: 18pt; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top; align: right">3.</td>
<td style="TEXT-ALIGN: left; WIDTH: auto; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top">Include management's analysis of risks to our corporation's brand, reputation, or shareholder value;</td>
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<td style="WIDTH: 18pt; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top; align: right">4.</td>
<td style="TEXT-ALIGN: left; WIDTH: auto; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top">Include coherent criteria for determining congruency, such as identifying policy issues or legislative initiatives considered most germane to corporate values; and</td>
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<td style="WIDTH: 18pt; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top; align: right">5.</td>
<td style="TEXT-ALIGN: left; WIDTH: auto; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; VERTICAL-ALIGN: top">Based on the above, evaluate the identified incongruent contributions.</td>
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<div style="TEXT-ALIGN: left; FONT-STYLE: italic; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>Why Shareholders Should Support the Proposal</u></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">The proponent believes that the McDonald's political action committee and company supported trade associations are supporting candidates and legislative positions inconsistent with the Company's core values. As such, they pose a risk to shareholder value and the Company&#8217;s reputation. These include opposition to increasing the minimum wage, supporting politicians who deny the existence of climate change or who oppose GMO labeling of foods.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">The Board&#8217;s<font style="FONT-STYLE: italic; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">&#160;</font>statement in opposition to the proposal asserts the existence of &#8220;meaningful, efficient processes&#8221;&#160; for &#8220;oversight and disclosure of political contributions at the management and Board levels&#8230;.&#8221;, asserting that its political contributions policy and government relations department adequately control contributions to ensure they are &#8220;beneficial to the long-term interests of the Company.&#8221;</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">Political Contributions of McDonald&#8217;s PAC Can Affect McDonald&#8217;s Brand and Reputation</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">While the Company discloses it only gives $30,000 or so in political contributions each year, the McDonald&#8217;s Political Action Committee spent $1,071,627 during the 2014 election cycle.&#160; Therefore, the majority of political contributions made with the Company&#8217;s name attached come through the PAC rather than the corporate treasury.&#160; These contributions can affect the company brand and reputation.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">The Company&#8217;s website treats PAC involvement as entirely distinct from corporate contributions, because it is &#8220;<font style="FONT-FAMILY: 'Times New Roman'; COLOR: #3a1d18; FONT-SIZE: 10pt">funded with voluntary contributions made by McDonald's employees and U. S. owner-operators&#8230;.</font>&#160;<font style="FONT-FAMILY: 'Times New Roman'; COLOR: #3a1d18; FONT-SIZE: 10pt">No Company funds are contributed to the McDonald&#8217;s PAC for the purpose of making political contributions and the Company does not control the decision-making process for contributions made with McDonald&#8217;s PAC funds.&#8221;&#160; However, this statement implying an arms length relationship&#160; omits the realities of the involvement of the Company in the PAC&#8217;s business.&#160; </font>The mailing address of McDonald&#8217;s PAC is 2111 McDonalds Dr., Oak Brook, IL, adjacent to the Company headquarters. McDonald&#8217;s PAC lists its email address as kathie.peppi@us.mcd.com, which is the email address of the Senior Manager and Controller of the Company at its headquarters. McDonald&#8217;s PAC lists Mike Soenke on its FEC disclosure as its treasurer; Mike also serves Senior Vice President and Chief Financial Officer of McDonald&#8217;s USA.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">&#160;</sup> According to FEC filings, the treasurer is responsible for:</div>

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<div style="TEXT-ALIGN: left; TEXT-INDENT: 36pt"><a name="Mcdexempt"><!--Anchor--></a><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">1.</font><font style="WIDTH: 36pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Registering the PAC.<font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><br>
</font><font style="WIDTH: 36pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">2.</font><font style="WIDTH: 36pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font>Authorizing all committee expenditures or designating agents.<font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><br>
</font><font style="WIDTH: 36pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">3.</font><font style="WIDTH: 36pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font>Monitoring contributions.</font></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">These aspects of the relationship, as well as the use of the McDonald&#8217;s name, make it reasonable for investors to be concerned about how the McDonald&#8217;s PAC affects the McDonald&#8217;s brand, and to ensure that the congruency of PAC contributions with McDonald&#8217;s values is evaluated.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">As noted in the proposal the PAC&#8217;s contributions raise serious issues of congruency:</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; MARGIN-LEFT: 36pt; FONT-SIZE: 10pt"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>Employee rights.</u></font> McDonalds&#8217; pledges to treat our employees with "fairness, respect and dignity," and claim to "pay fair, competitive wages," yet the political action committee in 2015 gave to politicians and organizations opposing increases to the minimum wage, including $10,000 to Paul Ryan, $10,000 to Jeb Hensarling, $5,000 to Peter Roskam, and $5,000 to the National Restaurant Association as of December 2015.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; MARGIN-LEFT: 36pt; FONT-SIZE: 10pt"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>Climate change.</u></font> McDonald&#8217;s agrees with the scientific community that "human influence on the climate system is clear," yet the PAC donates to many politicians who deny the existence of climate change, question the scientific consensus that humans are causing it and fail to take appropriate action to address it, including $6,000 to Patrick Tiberi, $5,000 to Paul Ryan, and $5,000 to Peter Roskam, among others, as of December 2015.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; MARGIN-LEFT: 36pt; FONT-SIZE: 10pt"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>GMO labeling.</u></font>&#160; Recognizing our commitment to food safety and quality, McDonald&#8217;s stated that we do not use genetically modified "Arctic Apples" in 2013 and rejected genetically modified potatoes in 2014; however, the PAC donated to many politicians who voted against GMO labeling, including Kelly Ayotte, Patrick Tiberi, Peter Roskam, and Thad Cochran.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">&#160;Trade Association Participation Can Affect McDonald's Brand and Reputation</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Trade Association participation by the Company also raises issues of congruency. Trade associations that the Company supports and participates in take actions in seeming contravention of our company&#8217;s values.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>National Restaurant Association</u></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">The Company is listed as a member of the National Restaurant Association (NRA).<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">1</sup>&#160; Activities of the NRA appear to conflict with the Company&#8217;s stated values regarding employee rights, climate change, and GMO labeling</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Employee rights: The NRA has lobbied against minimum wage increases in the US, and has sought to raise the employer mandate under the Affordable Care Act from 30 hours to 40 hours.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">2</sup> The NRA donated $24,250 to Eric Cantor, $20,000 to John Kline, and $20,000 to Kevin McCarthy. These Members of Congress voted against an amendment that would have raised the minimum wage<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">3</sup> and for a bill that would have undermined the employer mandate under the Affordable Care Act.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">4</sup></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Climate Change: The NRA also lobbied for passage of the Northern Route Approval Act, which would have expedited passage of the Keystone XL Pipeline.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">5</sup></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">NRA PAC: McDonald&#8217;s PAC contributed $10,000 to the National Restaurant Assn PAC (NRA PAC) during the 2014 election cycle,<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">6</sup> and $5,000 to date during the 2016 election cycle.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">7</sup></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><u>International Franchise Association</u></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">The Company is a member of the International Franchise Association (IFA) and is a &#8220;Partner&#8221; to its Franchise Action Network.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">8</sup> In addition, Ed Conklin, Senior Director and Chief of Staff for Global Government and Public Affairs for the Company, is on the IFA Board of Directors.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">9</sup></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Employee rights: IFA is currently suing the City of Seattle for its $15/h minimum wage law.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">10</sup> IFA also lobbied for legislation to change the ACA&#8217;s employer mandate, in line with the NRA&#8217;s demands (see above).<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">11</sup> The IFA also challenged the NLRB&#8217;s decision that a franchisor could be designated a joint employer of its franchisees&#8217; employees.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">12</sup>&#160;&#160; IFA has lobbied on various bills that threaten employee rights, including Senate Joint Resolution (S.J. Res.) 8 and House Joint Resolution (H.R. Res.) 29: for disapproval of NLRB union election rules.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">13</sup></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">1</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.restaurant.org/About-Us/What-We-Do/Federal-Lobbying-Disclosure-Act</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">2</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.restaurant.org/News-Research/News/40-hours-is-full-time</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">3</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font>"Workforce Innovation and Opportunity Act," Miller Minimum Wage Amendment.</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">4</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font>&#8220;Save American Workers Act&#8221;</div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">5</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://web.archive.org/web/20141209001843/https://energycommerce.house.gov/sites/republicans.energycommerce.house.gov/files/letters/hr3/20130514NRA.pdf</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">6</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>https://www.opensecrets.org/pacs/pac2pac.php?cycle=2014&amp;cmte=C00063164</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">7</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>https://www.opensecrets.org/pacs/pac2pac.php?cmte=C00063164&amp;cycle=2016</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">8</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.franchiseactionnetwork.com/node/1</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">9</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.franchise.org/sites/default/files/Edward%20K%20%20Conklin%20Bio%202015.pdf</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">10</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.franchise.org/ifa-files-lawsuit-against-seattle-for-equal-treatment</u></font><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><u>; </u></font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.seattletimes.com/business/economy/franchise-group-loses-appeal-over-seattle-minimum-wage-law/</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">11</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://web.archive.org/web/20150201021119/http://www.franchiseactionnetwork.com/federal-activity</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">12</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://web.archive.org/web/20150201021119/http://www.franchiseactionnetwork.com/federal-activity</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">13</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://soprweb.senate.gov/index.cfm?event=getFilingDetails&amp;filingID=C5826A57-2703-4152-A00C-B77D351F5CB5&amp;filingTypeID=60</u></font></div>
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Menu labeling: IFA pushed the FDA to consider what it claimed was the &#8220;economic burden&#8221; of menu-labeling,<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">14</sup> despite the fact that McDonald&#8217;s officially endorsed menu-labeling and claimed it was a leader on the issue.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">15</sup></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">IFA PAC: McDonald&#8217;s PAC donated $5,000 to IFA PAC.<sup style="vertical-align: text-top; line-height: 1; font-size: smaller">16</sup></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">McDonald&#8217;s PAC contributions are given to politicians whose positions appear to radically diverge from the Company&#8217;s positioning of corporate social responsibility on climate change, GMO&#8217;s in food and fair treatment of employees. In addition, the Company is a member of or contributes to a number of trade associations and their affiliated PACs whose activities are at odds with the Company&#8217;s stated values. These include the NRA, IFA, NRA PAC, and IFA PAC. The Company should conduct a congruency analysis to ensure that company political contributions and trade association participation are not at odds with McDonald&#8217;s stated values. The proponent believes that a thorough analysis and report by the Company would encompass PAC contributions as well as corporate political contributions, and would ensure that the Company discloses its contributions to and engagements with trade associations.</div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">We urge you to vote &#8220;FOR&#8221; proxy item #<font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">7</font>.</div>

<div style="TEXT-ALIGN: left"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Harrington Investments, Inc.</font><font style="WIDTH: 180pt; DISPLAY: inline-block; FONT-SIZE: 1px" id="TRGRRTFtoHTMLTab">&#160;</font></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">Date: April 28, 2016</div>
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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">By: <font style="FONT-VARIANT: normal; FONT-STYLE: normal; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: normal"><u>/s/ John Harrington</u></font></div>
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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">John Harrington</div>
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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">This is not a solicitation of authority to vote your proxy.</font>&#160; <font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt; FONT-WEIGHT: bold">Please DO NOT send us your proxy card; the Proponent is not able to vote your proxies, nor does this communication contemplate such an event.&#160; The proponent urges shareholders to vote YES on question number 7 following the instruction provided on the management&#8217;s proxy mailing.</font></div>

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<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">14</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.franchise.org/fda-should-consider-economic-burden-of-menu-labeling-on-franchise-restaurant-owners</u></font></div>

<div style="TEXT-ALIGN: left; FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt"><sup style="vertical-align: text-top; line-height: 1; font-size: smaller;FONT-FAMILY: 'Times New Roman', serif">15</sup><font style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 10pt">&#160;</font><font style="FONT-FAMILY: 'Times New Roman'; COLOR: #0000ff; FONT-SIZE: 10pt"><u>http://www.nytimes.com/2012/09/13/business/mcdonalds-to-start-posting-calorie-counts.html</u></font></div>

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