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Segment and Geographic Information
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segment and Geographic Information
Segment and Geographic Information
McDonald’s operates under an organizational structure with the following global business segments reflecting how management reviews and evaluates operating performance:
•U.S. - the Company’s largest market. The segment is 95% franchised as of December 31, 2024.
•International Operated Markets - comprised of markets, or countries in which the Company operates and franchises restaurants, including Australia, Canada, France, Germany, Italy, Poland, Spain and the U.K. The segment is 89% franchised as of December 31, 2024.
•International Developmental Licensed Markets & Corporate - comprised primarily of developmental licensee and affiliate markets in the McDonald’s system, including equity method investments in China and Japan. Corporate activities are also reported in this segment. The segment is 99% franchised as of December 31, 2024.
In April 2022, the Company completed the divestiture of Dynamic Yield. Prior to this date, financial performance relating to Dynamic Yield is reflected within the International Developmental Licensed Markets & Corporate segment.
The Company's chief operating decision makers are the President and CEO and the Executive Vice President and Global Chief Financial Officer ("CFO"). Segment performance and resource allocation are evaluated based on one measure of a segment's profit or loss, operating income.
All intercompany revenues and expenses are eliminated in computing revenues and operating income. Corporate general and administrative expenses consist of corporate office support costs in areas such as facilities, finance, human resources, information technology, legal, marketing, restaurant operations, supply chain and training. Corporate assets include corporate cash and equivalents, financial instruments and office facilities.
In millions202420232022
U.S.$10,631 $10,568 $9,588 
International Operated Markets12,628 12,382 11,297 
International Developmental Licensed Markets & Corporate2,661 2,543 2,297 
Total Revenues$25,920 $25,494 $23,183 
U.S.$1,294 $1,286 $1,244 
International Operated Markets1,231 1,170 1,086 
International Developmental Licensed Markets & Corporate11 19 20 
Total Franchised restaurants-occupancy expenses$2,536 $2,475 $2,350 
U.S.$2,780 $2,732 $2,406 
International Operated Markets4,765 4,707 4,266 
International Developmental Licensed Markets & Corporate790 785 709 
Total Company-operated restaurant expenses$8,334 $8,224 $7,381 
U.S.$654 $661 $692 
International Operated Markets631 635 629 
International Developmental Licensed Markets & Corporate1,573 1,521 1,541 
Total Selling, general & administrative expenses$2,858 $2,817 $2,863 
U.S.$170 $195 $110 
International Operated Markets55 39 1,390 
International Developmental Licensed Markets & Corporate254 97 (282)
Total Other segment items*$480 $331 $1,218 
U.S.$5,733 $5,694 $5,136 
International Operated Markets5,946 5,831 3,926 
International Developmental Licensed Markets & Corporate33 121 309 
Total Operating income$11,712 $11,647 $9,371 
U.S.$22,547 $22,477 $21,793 
International Operated Markets23,491 23,947 21,979 
International Developmental Licensed Markets & Corporate9,143 9,723 6,663 
Total Assets$55,182 $56,147 $50,436 
U.S.$1,055 $963 $860 
International Operated Markets1,661 1,340 1,015 
International Developmental Licensed Markets & Corporate58 54 24 
Total Capital expenditures$2,775 $2,357 $1,899 
U.S.$980 $969 $912 
International Operated Markets730 679 641 
International Developmental Licensed Markets & Corporate387 330 318 
Total Depreciation & amortization**$2,097 $1,978 $1,871 
*Other segment items is the difference between revenues less the significant expenses disclosed and operating income. This includes other restaurant expenses and other operating expenses detailed in the Other operating (income) expense, net footnote on page 56 of this Form 10-K.
**Total depreciation & amortization is included within the respective expense lines disclosed above, such as Company-operated restaurant expenses, Franchised restaurants-occupancy expenses, and Selling, general & administrative expenses.
Total long-lived assets, primarily property and equipment and the Company's Lease right-of-use asset, were (in billions)–Consolidated: 2024–$39.6; 2023–$39.5; U.S. based: 2024–$20.2; 2023–$19.9.