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Segment Information | 12 Months Ended
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Jul. 31, 2020
Segment Reporting [Abstract] |
Segment Information |
14. Segment Information
We have defined three reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker views results. We define the chief operating decision maker as our Chief Executive Officer and our Chief Financial Officer. Our chief operating decision maker organizes and manages our business primarily on the basis of product and service offerings.
Small Business & Self-Employed: This segment serves small businesses and the self-employed around the world, and the accounting professionals who assist and advise them. Our offerings include QuickBooks financial and business management online services and desktop software, payroll solutions, merchant payment processing solutions, and financing for small businesses. Consumer: This segment serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada. Our Mint and Turbo offerings serve consumers and help them understand and improve their financial lives by offering a view of their financial health. Strategic Partner: This segment serves professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, ProFile, and ProConnect Tax Online.
All of our segments operate primarily in the United States and sell primarily to customers in the United States. Total international net revenue was less than 5% of consolidated total net revenue for the twelve months ended July 31, 2020, 2019 and 2018. We include expenses such as corporate selling and marketing, product development, general and administrative and share-based compensation, which are not allocated to specific segments, in unallocated corporate items. Unallocated corporate items also include amortization of acquired technology, amortization of other acquired intangible assets, and goodwill and intangible asset impairment charges. The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill and purchased intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment. See Note 5, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment. The following table shows our financial results by reportable segment for the periods indicated.
| Twelve Months Ended July 31,
(In millions) | 2020 |  | 2019 |  | 2018
Net revenue: |  |  |  |  |
Small Business & Self-Employed | $ | 4,050 |  |  | $ | 3,533 |  |  | $ | 3,061 |
Consumer | 3,136 |  |  | 2,775 |  |  | 2,508 |
Strategic Partner | 493 |  |  | 476 |  |  | 456 |
Total net revenue | $ | 7,679 |  |  | $ | 6,784 |  |  | $ | 6,025 |
Operating income: |  |  |  |  |
Small Business & Self-Employed | $ | 1,911 |  |  | $ | 1,549 |  |  | $ | 1,326 |
Consumer | 1,942 |  |  | 1,742 |  |  | 1,587 |
Strategic Partner | 333 |  |  | 318 |  |  | 284 |
Total segment operating income | 4,186 |  |  | 3,609 |  |  | 3,197 |
Unallocated corporate items: |  |  |  |  |
Share-based compensation expense | (435 | ) |  | (401 | ) |  | (382 | )
Other common expenses | (1,547 | ) |  | (1,328 | ) |  | (1,234 | )
Amortization of acquired technology | (22 | ) |  | (20 | ) |  | (15 | )
Amortization of other acquired intangible assets | (6 | ) |  | (6 | ) |  | (6 | )
Total unallocated corporate items | (2,010 | ) |  | (1,755 | ) |  | (1,637 | )
Total operating income | $ | 2,176 |  |  | $ | 1,854 |  |  | $ | 1,560 |
Revenue classified by significant product and service offerings was as follows:
| Twelve Months Ended July 31,
(In millions) | 2020 |  | 2019 |  | 2018
Net revenue: |  |  |  |  |
QuickBooks Online Accounting | $ | 1,354 |  |  | $ | 980 |  |  | $ | 695 |
Online Services | 828 |  |  | 683 |  |  | 511 |
Total Online Ecosystem | 2,182 |  |  | 1,663 |  |  | 1,206 |
QuickBooks Desktop Accounting | 755 |  |  | 732 |  |  | 716 |
Desktop Services and Supplies | 1,113 |  |  | 1,138 |  |  | 1,139 |
Total Desktop Ecosystem | 1,868 |  |  | 1,870 |  |  | 1,855 |
Small Business & Self-Employed | 4,050 |  |  | 3,533 |  |  | 3,061 |
Consumer | 3,136 |  |  | 2,775 |  |  | 2,508 |
Strategic Partner | 493 |  |  | 476 |  |  | 456 |
Total net revenue | $ | 7,679 |  |  | $ | 6,784 |  |  | $ | 6,025 |
Revenue from our QuickBooks Desktop packaged software products was $147 million, $167 million, and $166 million for the twelve months ended July 31, 2020, 2019, and 2018, respectively. These amounts are included in the QuickBooks Desktop Accounting revenue presented in the table above.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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