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Intangible Assets Amortizable Intangible Assets, net (Detail) - USD ($) $ in Millions | Mar. 25, 2017 | Dec. 31, 2016
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Acquired Finite-Lived Intangible Assets [Line Items] |  |
Finite-Lived Intangible Assets, Gross | $ 2,764 | $ 2,732
Finite-Lived Intangible Assets, Accumulated Amortization | (1,505) | (1,495)
Amortizable Intangible Assets, net | 1,259 | 1,237
Other Identifiable Intangibles |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |
Finite-Lived Intangible Assets, Gross | 541 | 522
Finite-Lived Intangible Assets, Accumulated Amortization | (300) | (308)
Amortizable Intangible Assets, net | 241 | 214
Brands |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |
Finite-Lived Intangible Assets, Gross | 1,288 | 1,277
Finite-Lived Intangible Assets, Accumulated Amortization | (990) | (977)
Amortizable Intangible Assets, net | 298 | 300
Reacquired Franchise Rights |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |
Finite-Lived Intangible Assets, Gross | 105 | 106
Finite-Lived Intangible Assets, Accumulated Amortization | (102) | (102)
Amortizable Intangible Assets, net | 3 | 4
Acquired Franchise Rights |  |
Acquired Finite-Lived Intangible Assets [Line Items] |  |
Finite-Lived Intangible Assets, Gross | 830 | 827
Finite-Lived Intangible Assets, Accumulated Amortization | (113) | (108)
Amortizable Intangible Assets, net | $ 717 | $ 719

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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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