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SEGMENT REPORTING AND GEOGRAPHIC INFORMATION - Adjusted EBITDA less Capex (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]      
Total revenues $ 23,739 $ 21,365 $ 17,090
Marketing expenses 7,278 6,773 5,993
Sales and other expenses 3,120 2,744 1,986
Personnel expenses 3,354 3,294 2,465
Reportable Segment | Operating Segments      
Segment Reporting Information [Line Items]      
Total revenues 23,739 21,365 17,090
Marketing expenses 7,278 6,773 5,993
Sales and other expenses 3,104 2,744 1,986
Personnel expenses 3,133 2,818 2,310
Other segment items 2,045 2,010 1,694
Segment Adjusted EBITDA less Capex $ 8,179 $ 7,020 $ 5,107