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SEGMENT REPORTING AND GEOGRAPHIC INFORMATION - Adjusted EBITDA less Capex (Details) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2025	Jun. 30, 2024
Segment Reporting Information [Line Items]
Total revenues	$ 6,798	$ 5,859	$ 11,560	$ 10,274
Marketing expenses	2,139	1,939	3,916	3,549
Sales and other expenses	899	820	1,601	1,498
Personnel expenses	896	807	1,589	1,633
Reportable Segment | Operating Segments
Segment Reporting Information [Line Items]
Total revenues	6,798	5,859	11,560	10,274
Marketing expenses	2,139	1,939	3,916	3,549
Sales and other expenses	899	803	1,601	1,481
Personnel expenses	824	760	1,613	1,533
Other segment items	500	552	951	1,046
Segment Adjusted EBITDA less Capex	$ 2,436	$ 1,805	$ 3,479	$ 2,665

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