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SEGMENT REPORTING AND GEOGRAPHIC INFORMATION - Adjusted EBITDA less Capex (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2025	Sep. 30, 2024	Sep. 30, 2025	Sep. 30, 2024
Segment Reporting Information [Line Items]
Total revenues	$ 9,008	$ 7,994	$ 20,568	$ 18,268
Marketing expenses	2,340	2,151	6,256	5,700
Sales and other expenses	1,022	872	2,623	2,370
Personnel expenses	945	868	2,534	2,501
Reportable Segment | Operating Segments
Segment Reporting Information [Line Items]
Total revenues	9,008	7,994	20,568	18,268
Marketing expenses	2,340	2,151	6,256	5,700
Sales and other expenses	1,022	872	2,623	2,353
Personnel expenses	894	808	2,507	2,341
Other segment items	535	492	1,486	1,538
Segment Adjusted EBITDA less Capex	$ 4,217	$ 3,671	$ 7,696	$ 6,336

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