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<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel"/>
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_dei_SolicitingMaterial_019c8b2c-f9f7-713d-9b2a-270e8dcfaee4_terseLabel_en-US" xlink:label="lab_dei_SolicitingMaterial" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Soliciting Material</link:label>
    <link:label id="lab_dei_SolicitingMaterial_label_en-US" xlink:label="lab_dei_SolicitingMaterial" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Soliciting Material</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SolicitingMaterial" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_SolicitingMaterial"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_SolicitingMaterial" xlink:to="lab_dei_SolicitingMaterial" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_WrittenCommunications_019c8b2c-f9f7-7adc-b21c-8e67ad000d2c_terseLabel_en-US" xlink:label="lab_dei_WrittenCommunications" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Written Communications</link:label>
    <link:label id="lab_dei_WrittenCommunications_label_en-US" xlink:label="lab_dei_WrittenCommunications" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Written Communications</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_WrittenCommunications" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_WrittenCommunications"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_WrittenCommunications" xlink:to="lab_dei_WrittenCommunications" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_019c8b2c-f9f7-76a6-a828-c48ea0a391e8_terseLabel_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due 2029</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_label_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due March 2029 [Member]</link:label>
    <link:label id="lab_bkng_A3.500SeniorNotesDueMarch2029Member_documentation_en-US" xlink:label="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.500% Senior Notes Due March 2029</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:href="bkng-20260428.xsd#bkng_A3.500SeniorNotesDueMarch2029Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:to="lab_bkng_A3.500SeniorNotesDueMarch2029Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_LocalPhoneNumber_019c8b2c-f9f7-7180-a00f-c7fccf88b203_terseLabel_en-US" xlink:label="lab_dei_LocalPhoneNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Local Phone Number</link:label>
    <link:label id="lab_dei_LocalPhoneNumber_label_en-US" xlink:label="lab_dei_LocalPhoneNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Local Phone Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LocalPhoneNumber" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_LocalPhoneNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_LocalPhoneNumber" xlink:to="lab_dei_LocalPhoneNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_ClassOfStockDomain_019c8b2c-f9f7-71b8-96b2-b301cb6a8f6a_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockDomain_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfStockDomain" xlink:href="https://xbrl.fasb.org/us-gaap/2025/elts/us-gaap-2025.xsd#us-gaap_ClassOfStockDomain"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain" xlink:to="lab_us-gaap_ClassOfStockDomain" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_019c8b2c-f9f7-7afd-a87c-b4c0df0c4e0c_terseLabel_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due 2037</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_label_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due November 2037 [Member]</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueNovember2037Member_documentation_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due November 2037</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:href="bkng-20260428.xsd#bkng_A3.750SeniorNotesDueNovember2037Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:to="lab_bkng_A3.750SeniorNotesDueNovember2037Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_019c8b2c-f9f7-7689-b688-5270f677c11f_terseLabel_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2038</link:label>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_label_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due May 2038 [Member]</link:label>
    <link:label id="lab_bkng_A4.125SeniorNotesDueMay2038Member_documentation_en-US" xlink:label="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due May 2038</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.125SeniorNotesDueMay2038Member" xlink:href="bkng-20260428.xsd#bkng_A4.125SeniorNotesDueMay2038Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.125SeniorNotesDueMay2038Member" xlink:to="lab_bkng_A4.125SeniorNotesDueMay2038Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_019c8b2c-f9f7-75ee-9312-e0ed19b81cb6_terseLabel_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due 2031</link:label>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_label_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.50% Senior Notes Due 2031 [Member]</link:label>
    <link:label id="lab_bkng_A450SeniorNotesDue2031Member_documentation_en-US" xlink:label="lab_bkng_A450SeniorNotesDue2031Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.50% Senior Notes Due 2031</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A450SeniorNotesDue2031Member" xlink:href="bkng-20260428.xsd#bkng_A450SeniorNotesDue2031Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A450SeniorNotesDue2031Member" xlink:to="lab_bkng_A450SeniorNotesDue2031Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_019c8b2c-f9f7-71d6-a017-83bf8582cdc6_terseLabel_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due 2036</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_label_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due March 2036 [Member]</link:label>
    <link:label id="lab_bkng_A3.750SeniorNotesDueMarch2036Member_documentation_en-US" xlink:label="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.750% Senior Notes Due March 2036</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:href="bkng-20260428.xsd#bkng_A3.750SeniorNotesDueMarch2036Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:to="lab_bkng_A3.750SeniorNotesDueMarch2036Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_019c8b2c-f9f7-7ca9-bcc3-c8174f7829cd_terseLabel_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029</link:label>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_label_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029 [Member]</link:label>
    <link:label id="lab_bkng_A4250SeniorNotesDue2029Member_documentation_en-US" xlink:label="lab_bkng_A4250SeniorNotesDue2029Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.250% Senior Notes Due 2029</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4250SeniorNotesDue2029Member" xlink:href="bkng-20260428.xsd#bkng_A4250SeniorNotesDue2029Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4250SeniorNotesDue2029Member" xlink:to="lab_bkng_A4250SeniorNotesDue2029Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_AmendmentFlag_019c8b2c-f9f7-7339-8d11-bd8261a94c18_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_label_en-US" xlink:label="lab_dei_AmendmentFlag" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AmendmentFlag" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_AmendmentFlag"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag" xlink:to="lab_dei_AmendmentFlag" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityEmergingGrowthCompany_019c8b2c-f9f7-70f0-9741-afee372799b0_terseLabel_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:label id="lab_dei_EntityEmergingGrowthCompany_label_en-US" xlink:label="lab_dei_EntityEmergingGrowthCompany" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Emerging Growth Company</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityEmergingGrowthCompany" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityEmergingGrowthCompany"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityEmergingGrowthCompany" xlink:to="lab_dei_EntityEmergingGrowthCompany" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_019c8b2c-f9f7-7617-b8dd-1c03b0f0e7a7_terseLabel_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034</link:label>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_label_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034 [Member]</link:label>
    <link:label id="lab_bkng_A4750SeniorNotesDue2034Member_documentation_en-US" xlink:label="lab_bkng_A4750SeniorNotesDue2034Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.750% Senior Notes Due 2034</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4750SeniorNotesDue2034Member" xlink:href="bkng-20260428.xsd#bkng_A4750SeniorNotesDue2034Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4750SeniorNotesDue2034Member" xlink:to="lab_bkng_A4750SeniorNotesDue2034Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityFileNumber_019c8b2c-f9f7-7baa-b553-788d4f188d81_terseLabel_en-US" xlink:label="lab_dei_EntityFileNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity File Number</link:label>
    <link:label id="lab_dei_EntityFileNumber_label_en-US" xlink:label="lab_dei_EntityFileNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity File Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFileNumber" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityFileNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFileNumber" xlink:to="lab_dei_EntityFileNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_SecurityExchangeName_019c8b2c-f9f7-7216-b61f-173a02a08407_terseLabel_en-US" xlink:label="lab_dei_SecurityExchangeName" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Security Exchange Name</link:label>
    <link:label id="lab_dei_SecurityExchangeName_label_en-US" xlink:label="lab_dei_SecurityExchangeName" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Security Exchange Name</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SecurityExchangeName" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_SecurityExchangeName"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_SecurityExchangeName" xlink:to="lab_dei_SecurityExchangeName" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_019c8b2c-f9f7-7ab5-ad4b-0aa209a3058d_terseLabel_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due 2032</link:label>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_label_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due November 2032 [Member]</link:label>
    <link:label id="lab_bkng_A3.250SeniorNotesDueNovember2032Member_documentation_en-US" xlink:label="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.250% Senior Notes Due November 2032</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:href="bkng-20260428.xsd#bkng_A3.250SeniorNotesDueNovember2032Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:to="lab_bkng_A3.250SeniorNotesDueNovember2032Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_019c8b2c-f9f7-7c5b-bf0a-97a2e45d1ac5_terseLabel_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">0.500% Senior Notes Due 2028</link:label>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_label_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">0.5% Senior Notes Due March 2028 [Member]</link:label>
    <link:label id="lab_bkng_A05SeniorNotesDueMarch2028Member_documentation_en-US" xlink:label="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">0.5% Senior Notes Due March 2028</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A05SeniorNotesDueMarch2028Member" xlink:href="bkng-20260428.xsd#bkng_A05SeniorNotesDueMarch2028Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A05SeniorNotesDueMarch2028Member" xlink:to="lab_bkng_A05SeniorNotesDueMarch2028Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_019c8b2c-f9f7-77b6-9b93-1c0ff35177f8_terseLabel_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033</link:label>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_label_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033 [Member]</link:label>
    <link:label id="lab_bkng_A4125SeniorNotesDue2033Member_documentation_en-US" xlink:label="lab_bkng_A4125SeniorNotesDue2033Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.125% Senior Notes Due 2033</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4125SeniorNotesDue2033Member" xlink:href="bkng-20260428.xsd#bkng_A4125SeniorNotesDue2033Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4125SeniorNotesDue2033Member" xlink:to="lab_bkng_A4125SeniorNotesDue2033Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressStateOrProvince_019c8b2c-f9f7-727b-98f0-e75f185b8787_terseLabel_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
    <link:label id="lab_dei_EntityAddressStateOrProvince_label_en-US" xlink:label="lab_dei_EntityAddressStateOrProvince" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, State or Province</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressStateOrProvince" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityAddressStateOrProvince"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressStateOrProvince" xlink:to="lab_dei_EntityAddressStateOrProvince" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressAddressLine1_019c8b2c-f9f7-71a7-9b1c-e69271379110_terseLabel_en-US" xlink:label="lab_dei_EntityAddressAddressLine1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Address Line One</link:label>
    <link:label id="lab_dei_EntityAddressAddressLine1_label_en-US" xlink:label="lab_dei_EntityAddressAddressLine1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, Address Line One</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine1" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityAddressAddressLine1"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressAddressLine1" xlink:to="lab_dei_EntityAddressAddressLine1" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_019c8b2c-f9f7-711e-99b9-ad735a8aeb03_terseLabel_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2044</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_label_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due March 2044 [Member]</link:label>
    <link:label id="lab_bkng_A4.000SeniorNotesDueMarch2044Member_documentation_en-US" xlink:label="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due March 2044</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:href="bkng-20260428.xsd#bkng_A4.000SeniorNotesDueMarch2044Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:to="lab_bkng_A4.000SeniorNotesDueMarch2044Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_019c8b2c-f9f7-757f-817c-766b1d9b2897_terseLabel_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026</link:label>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_label_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026 [Member]</link:label>
    <link:label id="lab_bkng_A4000SeniorNotesDue2026Member_documentation_en-US" xlink:label="lab_bkng_A4000SeniorNotesDue2026Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.000% Senior Notes Due 2026</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4000SeniorNotesDue2026Member" xlink:href="bkng-20260428.xsd#bkng_A4000SeniorNotesDue2026Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4000SeniorNotesDue2026Member" xlink:to="lab_bkng_A4000SeniorNotesDue2026Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_019c8b2c-f9f7-7576-a570-d933607211a1_terseLabel_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due 2045</link:label>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_label_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due March 2045 [Member]</link:label>
    <link:label id="lab_bkng_A3.875SeniorNotesDueMarch2045Member_documentation_en-US" xlink:label="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.875% Senior Notes Due March 2045</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:href="bkng-20260428.xsd#bkng_A3.875SeniorNotesDueMarch2045Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:to="lab_bkng_A3.875SeniorNotesDueMarch2045Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_CityAreaCode_019c8b2c-f9f7-7029-8da0-9493b35e5fc9_terseLabel_en-US" xlink:label="lab_dei_CityAreaCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">City Area Code</link:label>
    <link:label id="lab_dei_CityAreaCode_label_en-US" xlink:label="lab_dei_CityAreaCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">City Area Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CityAreaCode" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_CityAreaCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CityAreaCode" xlink:to="lab_dei_CityAreaCode" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_CoverAbstract_019c8b2c-f9f7-7671-8c5e-0fd6ecadc953_terseLabel_en-US" xlink:label="lab_dei_CoverAbstract" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cover [Abstract]</link:label>
    <link:label id="lab_dei_CoverAbstract_label_en-US" xlink:label="lab_dei_CoverAbstract" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cover [Abstract]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CoverAbstract" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_CoverAbstract"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CoverAbstract" xlink:to="lab_dei_CoverAbstract" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityInformationLineItems_019c8b2c-f9f7-76e2-b1bf-c99f24b588e0_terseLabel_en-US" xlink:label="lab_dei_EntityInformationLineItems" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Information [Line Items]</link:label>
    <link:label id="lab_dei_EntityInformationLineItems_label_en-US" xlink:label="lab_dei_EntityInformationLineItems" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Information [Line Items]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityInformationLineItems" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityInformationLineItems"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityInformationLineItems" xlink:to="lab_dei_EntityInformationLineItems" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_019c8b2c-f9f7-7fb0-8807-0760e7d86537_terseLabel_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due 2031</link:label>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_label_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due May 2031 [Member]</link:label>
    <link:label id="lab_bkng_A3.125SeniorNotesDueMay2031Member_documentation_en-US" xlink:label="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.125% Senior Notes Due May 2031</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.125SeniorNotesDueMay2031Member" xlink:href="bkng-20260428.xsd#bkng_A3.125SeniorNotesDueMay2031Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.125SeniorNotesDueMay2031Member" xlink:to="lab_bkng_A3.125SeniorNotesDueMay2031Member" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_019c8b2c-f9f7-712e-853f-0ddb116a695d_terseLabel_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.000% Senior Notes Due 2030</link:label>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_label_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.0% Senior Notes due November 2030 [Member]</link:label>
    <link:label id="lab_bkng_A3.0SeniorNotesDueNovember2030Member_documentation_en-US" xlink:label="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.0% Senior Notes due November 2030</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:href="bkng-20260428.xsd#bkng_A3.0SeniorNotesDueNovember2030Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:to="lab_bkng_A3.0SeniorNotesDueNovember2030Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_DocumentPeriodEndDate_019c8b2c-f9f7-7fe4-b09b-fd0e9495f41b_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentPeriodEndDate" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_DocumentPeriodEndDate"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate" xlink:to="lab_dei_DocumentPeriodEndDate" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_019c8b2c-f9f7-7b5a-bfd2-b4d86574e715_terseLabel_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2032</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_label_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due March 2032 [Member]</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueMarch2032Member_documentation_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due March 2032</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:href="bkng-20260428.xsd#bkng_A3.625SeniorNotesDueMarch2032Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:to="lab_bkng_A3.625SeniorNotesDueMarch2032Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_PreCommencementTenderOffer_019c8b2c-f9f7-7620-bdd5-8baecd884773_terseLabel_en-US" xlink:label="lab_dei_PreCommencementTenderOffer" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-commencement Tender Offer</link:label>
    <link:label id="lab_dei_PreCommencementTenderOffer_label_en-US" xlink:label="lab_dei_PreCommencementTenderOffer" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pre-commencement Tender Offer</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementTenderOffer" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_PreCommencementTenderOffer"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_PreCommencementTenderOffer" xlink:to="lab_dei_PreCommencementTenderOffer" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_019c8b2c-f9f7-7861-9e00-ae4c8433bc74_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementClassOfStockAxis" xlink:href="https://xbrl.fasb.org/us-gaap/2025/elts/us-gaap-2025.xsd#us-gaap_StatementClassOfStockAxis"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis" xlink:to="lab_us-gaap_StatementClassOfStockAxis" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityCentralIndexKey_019c8b2c-f9f7-70a2-8d99-1c0be7ba3792_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCentralIndexKey" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityCentralIndexKey"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey" xlink:to="lab_dei_EntityCentralIndexKey" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_019c8b2c-f9f7-7fdb-9fc2-a41a2d111db2_terseLabel_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">1.800% Senior Notes Due 2027</link:label>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_label_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:label id="lab_bkng_A1.8SeniorNotesDueMarch2027Member_documentation_en-US" xlink:label="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:href="bkng-20260428.xsd#bkng_A1.8SeniorNotesDueMarch2027Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:to="lab_bkng_A1.8SeniorNotesDueMarch2027Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_PreCommencementIssuerTenderOffer_019c8b2c-f9f7-7f26-81b1-5a206203ec71_terseLabel_en-US" xlink:label="lab_dei_PreCommencementIssuerTenderOffer" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-commencement Issuer Tender Offer</link:label>
    <link:label id="lab_dei_PreCommencementIssuerTenderOffer_label_en-US" xlink:label="lab_dei_PreCommencementIssuerTenderOffer" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pre-commencement Issuer Tender Offer</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_PreCommencementIssuerTenderOffer" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_PreCommencementIssuerTenderOffer"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_PreCommencementIssuerTenderOffer" xlink:to="lab_dei_PreCommencementIssuerTenderOffer" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityTaxIdentificationNumber_019c8b2c-f9f7-7458-a9c5-12aa7b519e7e_terseLabel_en-US" xlink:label="lab_dei_EntityTaxIdentificationNumber" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Tax Identification Number</link:label>
    <link:label id="lab_dei_EntityTaxIdentificationNumber_label_en-US" xlink:label="lab_dei_EntityTaxIdentificationNumber" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Tax Identification Number</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityTaxIdentificationNumber" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityTaxIdentificationNumber"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityTaxIdentificationNumber" xlink:to="lab_dei_EntityTaxIdentificationNumber" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_019c8b2c-f9f7-76e0-9007-dcaf87fa0f44_terseLabel_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2028</link:label>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_label_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes due 2028 [Member]</link:label>
    <link:label id="lab_bkng_A3625SeniorNotesDue2028Member_documentation_en-US" xlink:label="lab_bkng_A3625SeniorNotesDue2028Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes due 2028</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3625SeniorNotesDue2028Member" xlink:href="bkng-20260428.xsd#bkng_A3625SeniorNotesDue2028Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3625SeniorNotesDue2028Member" xlink:to="lab_bkng_A3625SeniorNotesDue2028Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntitiesTable_019c8b2c-f9f7-777d-b179-17708187d565_terseLabel_en-US" xlink:label="lab_dei_EntitiesTable" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entities [Table]</link:label>
    <link:label id="lab_dei_EntitiesTable_label_en-US" xlink:label="lab_dei_EntitiesTable" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entities [Table]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntitiesTable" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntitiesTable"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntitiesTable" xlink:to="lab_dei_EntitiesTable" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_019c8b2c-f9f7-75d8-89e9-3e0f3d901104_terseLabel_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due 2046</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_label_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2046 [Member]</link:label>
    <link:label id="lab_bkng_A4.500SeniorNotesDueMay2046Member_documentation_en-US" xlink:label="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">4.500% Senior Notes Due May 2046</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A4.500SeniorNotesDueMay2046Member" xlink:href="bkng-20260428.xsd#bkng_A4.500SeniorNotesDueMay2046Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A4.500SeniorNotesDueMay2046Member" xlink:to="lab_bkng_A4.500SeniorNotesDueMay2046Member" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityRegistrantName_019c8b2c-f9f7-73cf-9766-16f461aeb405_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_label_en-US" xlink:label="lab_dei_EntityRegistrantName" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityRegistrantName" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityRegistrantName"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName" xlink:to="lab_dei_EntityRegistrantName" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_TradingSymbol_019c8b2c-f9f7-7f20-8334-47d8c811fe67_terseLabel_en-US" xlink:label="lab_dei_TradingSymbol" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:label id="lab_dei_TradingSymbol_label_en-US" xlink:label="lab_dei_TradingSymbol" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_TradingSymbol" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_TradingSymbol"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_TradingSymbol" xlink:to="lab_dei_TradingSymbol" xlink:type="arc" order="1"/>
    <link:label id="lab_us-gaap_CommonStockMember_019c8b2c-f9f7-7a72-a647-8e6edc02ec15_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock par value $0.008 per share</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_label_en-US" xlink:label="lab_us-gaap_CommonStockMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockMember" xlink:href="https://xbrl.fasb.org/us-gaap/2025/elts/us-gaap-2025.xsd#us-gaap_CommonStockMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember" xlink:to="lab_us-gaap_CommonStockMember" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityIncorporationStateCountryCode_019c8b2c-f9f7-7ab4-915e-ca0518b224dc_terseLabel_en-US" xlink:label="lab_dei_EntityIncorporationStateCountryCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Incorporation, State or Country Code</link:label>
    <link:label id="lab_dei_EntityIncorporationStateCountryCode_label_en-US" xlink:label="lab_dei_EntityIncorporationStateCountryCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Incorporation, State or Country Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityIncorporationStateCountryCode" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityIncorporationStateCountryCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityIncorporationStateCountryCode" xlink:to="lab_dei_EntityIncorporationStateCountryCode" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_Security12bTitle_019c8b2c-f9f7-7ef6-9796-8820e87c05b9_terseLabel_en-US" xlink:label="lab_dei_Security12bTitle" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Title of 12(b) Security</link:label>
    <link:label id="lab_dei_Security12bTitle_label_en-US" xlink:label="lab_dei_Security12bTitle" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Title of 12(b) Security</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_Security12bTitle" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_Security12bTitle"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_Security12bTitle" xlink:to="lab_dei_Security12bTitle" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressPostalZipCode_019c8b2c-f9f7-76de-8524-f1e785062bfc_terseLabel_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
    <link:label id="lab_dei_EntityAddressPostalZipCode_label_en-US" xlink:label="lab_dei_EntityAddressPostalZipCode" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, Postal Zip Code</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressPostalZipCode" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityAddressPostalZipCode"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressPostalZipCode" xlink:to="lab_dei_EntityAddressPostalZipCode" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_EntityAddressCityOrTown_019c8b2c-f9f7-7491-a394-4be7b8e78823_terseLabel_en-US" xlink:label="lab_dei_EntityAddressCityOrTown" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
    <link:label id="lab_dei_EntityAddressCityOrTown_label_en-US" xlink:label="lab_dei_EntityAddressCityOrTown" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Address, City or Town</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCityOrTown" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_EntityAddressCityOrTown"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityAddressCityOrTown" xlink:to="lab_dei_EntityAddressCityOrTown" xlink:type="arc" order="1"/>
    <link:label id="lab_dei_DocumentType_019c8b2c-f9f7-701f-b876-1a65671c1ef1_terseLabel_en-US" xlink:label="lab_dei_DocumentType" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_label_en-US" xlink:label="lab_dei_DocumentType" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentType" xlink:href="https://xbrl.sec.gov/dei/2025/dei-2025.xsd#dei_DocumentType"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType" xlink:to="lab_dei_DocumentType" xlink:type="arc" order="1"/>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_019c8b2c-f9f7-7d89-8a08-ec1ee7ed6bbf_terseLabel_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due 2035</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_label_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due November 2035 [Member]</link:label>
    <link:label id="lab_bkng_A3.625SeniorNotesDueNovember2035Member_documentation_en-US" xlink:label="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.625% Senior Notes Due November 2035</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:href="bkng-20260428.xsd#bkng_A3.625SeniorNotesDueNovember2035Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:to="lab_bkng_A3.625SeniorNotesDueNovember2035Member" xlink:type="arc" order="1"/>
  </link:labelLink>
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