SEGMENTS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.

Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.

We have the following reportable segments:

•

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents.


•	Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.


•	Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.

Our segment results for the three months ended June 2, 2017 and June 3, 2016 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Three months ended June 2, 2017
Revenue	$	1,211,988		$	516,679		$	43,523		$	1,772,190
Cost of revenue	58,350			179,342			1,668			239,360
Gross profit	$	1,153,638		$	337,337		$	41,855		$	1,532,830
Gross profit as a percentage of revenue	95		%	65		%	96		%	86		%
Three months ended June 3, 2016
Revenue	$	943,137		$	412,172		$	43,400		$	1,398,709
Cost of revenue	58,172			142,002			1,905			202,079
Gross profit	$	884,965		$	270,170		$	41,495		$	1,196,630
Gross profit as a percentage of revenue	94		%	66		%	96		%	86		%

Our segment results for the six months ended June 2, 2017 and June 3, 2016 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Six months ended June 2, 2017
Revenue	$	2,350,067		$	1,017,822		$	85,947		$	3,453,836
Cost of revenue	113,402			359,918			3,377			476,697
Gross profit	$	2,236,665		$	657,904		$	82,570		$	2,977,139
Gross profit as a percentage of revenue	95		%	65		%	96		%	86		%
Six months ended June 3, 2016
Revenue	$	1,874,855		$	818,418		$	88,771		$	2,782,044
Cost of revenue	112,719			283,919			4,013			400,651
Gross profit	$	1,762,136		$	534,499		$	84,758		$	2,381,393
Gross profit as a percentage of revenue	94		%	65		%	95		%	86		%