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Segments | 9 Months Ended
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Sep. 01, 2017
Segment Reporting [Abstract] |
SEGMENTS | SEGMENTS We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments. Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments. We have the following reportable segments:
• | Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents.
• | Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.
• | Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Our segment results for the three months ended September 1, 2017 and September 2, 2016 were as follows (dollars in thousands):
| Digital Media |  | Digital Marketing |  | Print and Publishing |  | Total
Three months ended September 1, 2017 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 1,270,215 |  |  | $ | 529,497 |  |  | $ | 41,362 |  |  | $ | 1,841,074 |
Cost of revenue | 69,533 |  |  | 191,536 |  |  | 1,853 |  |  | 262,922 |
Gross profit | $ | 1,200,682 |  |  | $ | 337,961 |  |  | $ | 39,509 |  |  | $ | 1,578,152 |
Gross profit as a percentage of revenue | 95 | % |  | 64 | % |  | 96 | % |  | 86 | %
Three months ended September 2, 2016 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 989,969 |  |  | $ | 429,605 |  |  | $ | 44,393 |  |  | $ | 1,463,967 |
Cost of revenue | 56,771 |  |  | 144,065 |  |  | 1,865 |  |  | 202,701 |
Gross profit | $ | 933,198 |  |  | $ | 285,540 |  |  | $ | 42,528 |  |  | $ | 1,261,266 |
Gross profit as a percentage of revenue | 94 | % |  | 66 | % |  | 96 | % |  | 86 | %
Our segment results for the nine months ended September 1, 2017 and September 2, 2016 were as follows (dollars in thousands):
| Digital Media |  | Digital Marketing |  | Print and Publishing |  | Total
Nine months ended September 1, 2017 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 3,620,282 |  |  | $ | 1,547,319 |  |  | $ | 127,309 |  |  | $ | 5,294,910 |
Cost of revenue | 182,935 |  |  | 551,454 |  |  | 5,230 |  |  | 739,619 |
Gross profit | $ | 3,437,347 |  |  | $ | 995,865 |  |  | $ | 122,079 |  |  | $ | 4,555,291 |
Gross profit as a percentage of revenue | 95 | % |  | 64 | % |  | 96 | % |  | 86 | %
Nine months ended September 2, 2016 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 2,864,824 |  |  | $ | 1,248,023 |  |  | $ | 133,164 |  |  | $ | 4,246,011 |
Cost of revenue | 169,490 |  |  | 427,984 |  |  | 5,878 |  |  | 603,352 |
Gross profit | $ | 2,695,334 |  |  | $ | 820,039 |  |  | $ | 127,286 |  |  | $ | 3,642,659 |
Gross profit as a percentage of revenue | 94 | % |  | 66 | % |  | 96 | % |  | 86 | %

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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