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Industry Segment, Geographic Information and Significant Customers | 12 Months Ended
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Dec. 01, 2017
Segment Reporting [Abstract] |
INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS | INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments. Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments. For fiscal 2017, we have the following reportable segments:
• | Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents.
• | Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.
• | Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Our segment results for fiscal 2017, 2016 and 2015 were as follows (dollars in thousands):
| Digital Media |  | Digital Marketing |  | Print and Publishing |  | Total
Fiscal 2017 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 5,010,579 |  |  | $ | 2,120,032 |  |  | $ | 170,894 |  |  | $ | 7,301,505 |
Cost of revenue | 239,994 |  |  | 763,468 |  |  | 7,029 |  |  | 1,010,491 |
Gross profit | $ | 4,770,585 |  |  | $ | 1,356,564 |  |  | $ | 163,865 |  |  | $ | 6,291,014 |
Gross profit as a percentage of revenue | 95 | % |  | 64 | % |  | 96 | % |  | 86 | %
Fiscal 2016 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 3,941,011 |  |  | $ | 1,736,585 |  |  | $ | 176,834 |  |  | $ | 5,854,430 |
Cost of revenue | 231,074 |  |  | 581,093 |  |  | 7,741 |  |  | 819,908 |
Gross profit | $ | 3,709,937 |  |  | $ | 1,155,492 |  |  | $ | 169,093 |  |  | $ | 5,034,522 |
Gross profit as a percentage of revenue | 94 | % |  | 67 | % |  | 96 | % |  | 86 | %
Fiscal 2015 |  |  |  |  |  |  |  |  |  |
Revenue | $ | 3,095,160 |  |  | $ | 1,508,858 |  |  | $ | 191,493 |  |  | $ | 4,795,511 |
Cost of revenue | 210,587 |  |  | 525,309 |  |  | 8,421 |  |  | 744,317 |
Gross profit | $ | 2,884,573 |  |  | $ | 983,549 |  |  | $ | 183,072 |  |  | $ | 4,051,194 |
Gross profit as a percentage of revenue | 93 | % |  | 65 | % |  | 96 | % |  | 84 | %
Effective in the first quarter of fiscal 2018, we plan to move our legacy enterprise offerings—Adobe Connect web conferencing platform and Adobe LiveCycle, an enterprise document and forms platform, from our Digital Marketing segment into Print and Publishing, in order to more closely align our Digital Marketing business with the strategic growth opportunity. We will adjust our reportable segments at the beginning of fiscal 2018 to reflect these changes as we enter into the new fiscal year. The tables below list our revenue and property and equipment, net, by geographic area for fiscal 2017, 2016 and 2015 (in thousands). With the exception of property and equipment, we do not identify or allocate our assets (including long-lived assets) by geographic area.
Revenue |  | 2017 |  | 2016 |  | 2015
Americas: |  |  |  |  |  |
United States |  | $ | 3,830,845 |  |  | $ | 3,087,764 |  |  | $ | 2,548,024 |
Other |  | 385,686 |  |  | 312,371 |  |  | 240,020 |
Total Americas |  | 4,216,531 |  |  | 3,400,135 |  |  | 2,788,044 |
EMEA |  | 1,985,105 |  |  | 1,619,153 |  |  | 1,336,448 |
APAC: |  |  |  |  |  |
Japan |  | 524,254 |  |  | 401,205 |  |  | 347,740 |
Other |  | 575,615 |  |  | 433,937 |  |  | 323,279 |
Total APAC |  | 1,099,869 |  |  | 835,142 |  |  | 671,019 |
Revenue |  | $ | 7,301,505 |  |  | $ | 5,854,430 |  |  | $ | 4,795,511 |
Property and Equipment |  | 2017 |  | 2016 |  | 2015
Americas: |  |  |  |  |  |
United States |  | $ | 753,393 |  |  | $ | 642,823 |  |  | $ | 621,122 |
Other |  | 2,797 |  |  | 559 |  |  | 427 |
Total Americas |  | 756,190 |  |  | 643,382 |  |  | 621,549 |
EMEA |  | 54,181 |  |  | 48,662 |  |  | 43,943 |
APAC: |  |  |  |  |  |
India |  | 109,051 |  |  | 106,322 |  |  | 111,662 |
Other |  | 17,554 |  |  | 17,898 |  |  | 10,267 |
Total APAC |  | 126,605 |  |  | 124,220 |  |  | 121,929 |
Property and equipment, net |  | $ | 936,976 |  |  | $ | 816,264 |  |  | $ | 787,421 |
Significant Customers For fiscal 2017, 2016 and 2015 there were no customers that represented at least 10% of net revenue. As of fiscal year end 2017 and 2016, no single customer was responsible for over 10% of our trade receivables.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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