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Segment Reporting - Consolidated Net Revenues by Similar Products and Services (Detail) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Segment Reporting, Revenue Reconciling Item [Line Items]        
Net revenues $ 131,849,139 $ 112,183,360 $ 247,231,460 $ 214,909,107
Marketplace [Member]
       
Segment Reporting, Revenue Reconciling Item [Line Items]        
Net revenues 91,517,242 77,915,508 174,959,772 149,630,271
Non-marketplace [Member]
       
Segment Reporting, Revenue Reconciling Item [Line Items]        
Net revenues $ 40,331,897 $ 34,267,852 $ 72,271,688 $ 65,278,836