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Segments | 12 Months Ended
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Dec. 31, 2014
Segment Reporting [Abstract] |
Segments |
7. | Segments
Reporting segments are based upon the Company’s internal organizational structure, the manner in which the Company’s operations are managed, the criteria used by management to evaluate the Company’s performance, the availability of separate financial information, and overall materiality considerations. Segment reporting is based on geography as the main basis of segment breakdown to reflect the evaluation of the Company’s performance defined by the management. The Company’s segments include Brazil, Argentina, Mexico, Venezuela and other countries (such as Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Portugal, Uruguay and USA). Direct contribution consists of net revenues from external customers less direct costs and any impairment of long lived assets. Direct costs include specific costs of net revenues, sales and marketing expenses, and general and administrative expenses over which segment managers have direct discretionary control, such as advertising and marketing programs, customer support expenses, allowances for doubtful accounts, payroll, third party fees. All corporate related costs have been excluded from the Company’s direct contribution. Expenses over which segment managers do not currently have discretionary control, such as certain technology and general and administrative costs are monitored by management through shared cost centers and are not evaluated in the measurement of segment performance. The following tables summarize the financial performance of the Company’s reporting segments:
|  | Year Ended December 31, 2014 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 273,638,197 |  |  | $ | 150,667,541 |  |  | $ | 37,668,802 |  |  | $ | 58,025,886 |  |  | $ | 36,535,576 |  |  | $ | 556,536,002 |
Direct costs |  |  | (158,412,078 | ) |  |  | (81,273,193 | ) |  |  | (24,067,532 | ) |  |  | (16,584,667 | ) |  |  | (20,163,263 | ) |  |  | (300,500,733 | )
Impairment of Long-lived Assets |  |  | — |  |  |  | — |  |  |  | — |  |  |  | (49,495,686 | ) |  |  | — |  |  |  | (49,495,686 | )
Direct contribution |  |  | 115,226,119 |  |  |  | 69,394,348 |  |  |  | 13,601,270 |  |  |  | (8,054,467 | ) |  |  | 16,372,313 |  |  |  | 206,539,583 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (86,068,720 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 120,470,863 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15,335,853 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (11,659,356 | )
Foreign currency loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (2,351,539 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 121,795,821 |
|  | Year Ended December 31, 2013 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 206,394,480 |  |  | $ | 122,123,347 |  |  | $ | 32,843,482 |  |  | $ | 84,572,485 |  |  | $ | 26,660,915 |  |  | $ | 472,594,709 |
Direct costs |  |  | (119,422,924 | ) |  |  | (66,492,770 | ) |  |  | (18,558,010 | ) |  |  | (29,578,762 | ) |  |  | (12,339,112 | ) |  |  | (246,391,578 | )
Direct contribution |  |  | 86,971,556 |  |  |  | 55,630,577 |  |  |  | 14,285,472 |  |  |  | 54,993,723 |  |  |  | 14,321,803 |  |  |  | 226,203,131 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (72,664,076 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 153,539,055 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10,668,593 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (2,355,929 | )
Foreign currency gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,258,476 |
Other losses, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (751 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 163,109,444 |
|  | Year Ended December 31, 2012 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 179,639,592 |  |  | $ | 88,513,640 |  |  | $ | 26,987,130 |  |  | $ | 54,676,170 |  |  | $ | 23,784,962 |  |  | $ | 373,601,494 |
Direct costs |  |  | (104,501,652 | ) |  |  | (41,841,587 | ) |  |  | (14,912,375 | ) |  |  | (17,768,989 | ) |  |  | (11,458,627 | ) |  |  | (190,483,230 | )
Direct contribution |  |  | 75,137,940 |  |  |  | 46,672,053 |  |  |  | 12,074,755 |  |  |  | 36,907,181 |  |  |  | 12,326,335 |  |  |  | 183,118,264 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (53,460,393 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 129,657,871 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 11,877,375 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,138,379 | )
Foreign currency gain |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 11,597 |
Other losses, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (190,938 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 140,217,526 |
The following table summarizes the allocation of property and equipment, net based on geography:
|  | December 31, 2014 |  |  | December 31, 2013 |
US property and equipment, net |  | $ | 13,226,091 |  |  | $ | 9,131,777 |
Other countries property and equipment, net |  |  |  |  |  |  |  |
Argentina |  |  | 28,005,493 |  |  |  | 29,119,057 |
Brazil |  |  | 8,237,459 |  |  |  | 5,559,702 |
Mexico |  |  | 2,801,115 |  |  |  | 711,200 |
Venezuela (*) |  |  | 36,237,494 |  |  |  | 83,655,816 |
Other countries |  |  | 3,037,184 |  |  |  | 3,194,357 |
|  | $ | 78,318,745 |  |  | $ | 122,240,132 |
Total property and equipment, net |  | $ | 91,544,836 |  |  | $ | 131,371,909 |
(*) | After the impairment of Venezuelan long-lived assets (See Note 2 “Impairment of Long-lived assets”).
Office building acquisition agreement in Caracas, Venezuela In May 2013, the Company acquired 1,158 square meters, 13 parking spaces and 4 storage spaces, in an office building located in Caracas for a total amount of $20,002,357 or BF$126,014,852. The price has been paid in Bolivares Fuertes. In addition, in October 2013, one of the Company’s Venezuelan subsidiaries acquired an office property totaling 1,367 square meters, in Caracas, Venezuela. The purchase price of BF$328,195,200, or approximately $52,094,476, was paid in local currency. The Company’s Venezuelan subsidiary funded a portion of the purchase price with its own funds and the balance of approximately BF$85,115,000, or $13,510,317, pursuant to an unsecured line of credit, which has a 12-month term, obtained from a Venezuelan bank at a fixed interest rate of 13% per annum. As of December 31, 2014, the loan was fully paid. On October 9, 2014, the Company through its Venezuelan subsidiary acquired an office property located in Centro San Ignacio, Caracas, for a total amount of BF$170.6 million, or approximately $3.4 million. The price of the transaction was paid as follows: i) 50% of the price, or BF$ 85.3 was paid at the date of signing the memorandum of understanding; ii) 30% of the price, or BF$ 51.2 million, was paid on October 20, 2014; and iii) the remaining 20% was paid at the moment of transfer of the property ownership. The following table summarizes the allocation of the goodwill and intangible assets based on geography:
|  | December 31, 2014 |  |  | December 31, 2013 |
US intangible assets |  | $ | 171,463 |  |  | $ | 10,503 |
Other countries goodwill and intangible assets |  |  |  |  |  |  |  |
Argentina |  |  | 12,580,157 |  |  |  | 15,575,776 |
Brazil |  |  | 11,212,437 |  |  |  | 10,380,974 |
Mexico |  |  | 21,734,078 |  |  |  | 14,512,949 |
Venezuela |  |  | 7,514,679 |  |  |  | 6,913,604 |
Other countries (*) |  |  | 38,787,039 |  |  |  | 14,298,997 |
|  | $ | 91,828,390 |  |  | $ | 61,682,300 |
Total goodwill and intangible assets |  | $ | 91,999,853 |  |  | $ | 61,692,803 |
(*) | Includes the acquisition of online classified advertisement company in Chile. See Note 6.
Consolidated net revenues by similar products and services for the years ended December 31, 2014, 2013 and 2012 were as follows:
Consolidated Net Revenues |  | 2014 |  |  | 2013 |  |  | 2012 |
Marketplace |  | $ | 376,156,156 |  |  | $ | 331,338,080 |  |  | $ | 261,997,021 |
Non-marketplace (*) |  | $ | 180,379,846 |  |  | $ | 141,256,629 |  |  | $ | 111,604,473 |
Total |  | $ | 556,536,002 |  |  | $ | 472,594,709 |  |  | $ | 373,601,494 |
(*) | Includes, among other things, Ad Sales, Real Estate, Motors, Financing Fees, Off-platform Payment Fees and other ancillary services.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 + Details
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