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Segments (Tables) | 12 Months Ended
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Dec. 31, 2014
Segment Reporting [Abstract] |
Financial Performance of Company's Reporting Segments | The following tables summarize the financial performance of the Company’s reporting segments:
|  | Year Ended December 31, 2014 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 273,638,197 |  |  | $ | 150,667,541 |  |  | $ | 37,668,802 |  |  | $ | 58,025,886 |  |  | $ | 36,535,576 |  |  | $ | 556,536,002 |
Direct costs |  |  | (158,412,078 | ) |  |  | (81,273,193 | ) |  |  | (24,067,532 | ) |  |  | (16,584,667 | ) |  |  | (20,163,263 | ) |  |  | (300,500,733 | )
Impairment of Long-lived Assets |  |  | — |  |  |  | — |  |  |  | — |  |  |  | (49,495,686 | ) |  |  | — |  |  |  | (49,495,686 | )
Direct contribution |  |  | 115,226,119 |  |  |  | 69,394,348 |  |  |  | 13,601,270 |  |  |  | (8,054,467 | ) |  |  | 16,372,313 |  |  |  | 206,539,583 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (86,068,720 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 120,470,863 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15,335,853 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (11,659,356 | )
Foreign currency loss |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (2,351,539 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 121,795,821 |
|  | Year Ended December 31, 2013 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 206,394,480 |  |  | $ | 122,123,347 |  |  | $ | 32,843,482 |  |  | $ | 84,572,485 |  |  | $ | 26,660,915 |  |  | $ | 472,594,709 |
Direct costs |  |  | (119,422,924 | ) |  |  | (66,492,770 | ) |  |  | (18,558,010 | ) |  |  | (29,578,762 | ) |  |  | (12,339,112 | ) |  |  | (246,391,578 | )
Direct contribution |  |  | 86,971,556 |  |  |  | 55,630,577 |  |  |  | 14,285,472 |  |  |  | 54,993,723 |  |  |  | 14,321,803 |  |  |  | 226,203,131 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (72,664,076 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 153,539,055 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10,668,593 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (2,355,929 | )
Foreign currency gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,258,476 |
Other losses, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (751 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 163,109,444 |
|  | Year Ended December 31, 2012 |
|  | Brazil |  |  | Argentina |  |  | Mexico |  |  | Venezuela |  |  | Other Countries |  |  | Total |
Net revenues |  | $ | 179,639,592 |  |  | $ | 88,513,640 |  |  | $ | 26,987,130 |  |  | $ | 54,676,170 |  |  | $ | 23,784,962 |  |  | $ | 373,601,494 |
Direct costs |  |  | (104,501,652 | ) |  |  | (41,841,587 | ) |  |  | (14,912,375 | ) |  |  | (17,768,989 | ) |  |  | (11,458,627 | ) |  |  | (190,483,230 | )
Direct contribution |  |  | 75,137,940 |  |  |  | 46,672,053 |  |  |  | 12,074,755 |  |  |  | 36,907,181 |  |  |  | 12,326,335 |  |  |  | 183,118,264 |
Operating expenses and indirect costs of net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (53,460,393 | )
Income from operations |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 129,657,871 |
Other income (expenses): |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income and other financial gains |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 11,877,375 |
Interest expense and other financial losses |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (1,138,379 | )
Foreign currency gain |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 11,597 |
Other losses, net |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | (190,938 | )
Net income before income / asset tax expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 140,217,526 |
Allocation of Property Plant and Equipment, Net Based on Geography | The following table summarizes the allocation of property and equipment, net based on geography:
|  | December 31, 2014 |  |  | December 31, 2013 |
US property and equipment, net |  | $ | 13,226,091 |  |  | $ | 9,131,777 |
Other countries property and equipment, net |  |  |  |  |  |  |  |
Argentina |  |  | 28,005,493 |  |  |  | 29,119,057 |
Brazil |  |  | 8,237,459 |  |  |  | 5,559,702 |
Mexico |  |  | 2,801,115 |  |  |  | 711,200 |
Venezuela (*) |  |  | 36,237,494 |  |  |  | 83,655,816 |
Other countries |  |  | 3,037,184 |  |  |  | 3,194,357 |
|  | $ | 78,318,745 |  |  | $ | 122,240,132 |
Total property and equipment, net |  | $ | 91,544,836 |  |  | $ | 131,371,909 |
Allocation of Goodwill and Intangible Assets Based on Geography | The following table summarizes the allocation of the goodwill and intangible assets based on geography:
|  | December 31, 2014 |  |  | December 31, 2013 |
US intangible assets |  | $ | 171,463 |  |  | $ | 10,503 |
Other countries goodwill and intangible assets |  |  |  |  |  |  |  |
Argentina |  |  | 12,580,157 |  |  |  | 15,575,776 |
Brazil |  |  | 11,212,437 |  |  |  | 10,380,974 |
Mexico |  |  | 21,734,078 |  |  |  | 14,512,949 |
Venezuela |  |  | 7,514,679 |  |  |  | 6,913,604 |
Other countries (*) |  |  | 38,787,039 |  |  |  | 14,298,997 |
|  | $ | 91,828,390 |  |  | $ | 61,682,300 |
Total goodwill and intangible assets |  | $ | 91,999,853 |  |  | $ | 61,692,803 |
(*) | Includes the acquisition of online classified advertisement company in Chile. See Note 6.
Consolidated Net Revenues by Similar Products and Services | Consolidated net revenues by similar products and services for the years ended December 31, 2014, 2013 and 2012 were as follows:
Consolidated Net Revenues |  | 2014 |  |  | 2013 |  |  | 2012 |
Marketplace |  | $ | 376,156,156 |  |  | $ | 331,338,080 |  |  | $ | 261,997,021 |
Non-marketplace (*) |  | $ | 180,379,846 |  |  | $ | 141,256,629 |  |  | $ | 111,604,473 |
Total |  | $ | 556,536,002 |  |  | $ | 472,594,709 |  |  | $ | 373,601,494 |
(*) | Includes, among other things, Ad Sales, Real Estate, Motors, Financing Fees, Off-platform Payment Fees and other ancillary services.

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