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REVENUE RECOGNITION
 12 Months Ended
Nov. 01, 2020
REVENUE RECOGNITION  
REVENUE RECOGNITION

6. REVENUE RECOGNITION

The company’s net sales and revenues by primary geographical market, major product line, and timing of revenue recognition in millions of dollars follow:

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Agriculture
and Turf

​

Construction
and Forestry

​

Financial
Services

​

Total

​

2020

​

​

​

​

​

​

​

​

​

​

​

​

​

Primary geographical markets:

​

​

​

​

​

​

​

​

​

​

​

​

​

United States

​

$

11,948

​

$

4,548

​

$

2,500

​

$

18,996

​

Canada

​

​

990

​

​

802

​

​

598

​

​

2,390

​

Western Europe

​

​

3,764

​

​

1,479

​

​

90

​

​

5,333

​

Central Europe and CIS

​

​

1,391

​

​

646

​

​

35

​

​

2,072

​

Latin America

​

​

2,236

​

​

553

​

​

234

​

​

3,023

​

Asia, Africa, Australia, New Zealand, and Middle East

​

​

2,441

​

​

1,153

​

​

132

​

​

3,726

​

Total

​

$

22,770

​

$

9,181

​

$

3,589

​

$

35,540

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Major product lines:

​

​

​

​

​

​

​

​

​

​

​

​

​

Large Agriculture

​

$

11,387

​

​

​

​

​

​

​

$

11,387

​

Small Agriculture

​

​

8,102

​

​

​

​

​

​

​

​

8,102

​

Turf

​

​

2,390

​

​

​

​

​

​

​

​

2,390

​

Construction

​

​

​

​

$

3,521

​

​

​

​

​

3,521

​

Compact Construction

​

​

​

​

​

1,269

​

​

​

​

​

1,269

​

Roadbuilding

​

​

​

​

​

2,924

​

​

​

​

​

2,924

​

Forestry

​

​

​

​

​

1,100

​

​

​

​

​

1,100

​

Financial Products

​

​

106

​

​

25

​

$

3,589

​

​

3,720

​

Other

​

​

785

​

​

342

​

​

​

​

​

1,127

​

Total

​

$

22,770

​

$

9,181

​

$

3,589

​

$

35,540

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Timing of revenue recognition:

​

​

​

​

​

​

​

​

​

​

​

​

​

Revenue recognized at a
point in time

​

$

22,545

​

$

9,071

​

$

106

​

$

31,722

​

Revenue recognized over time

​

​

225

​

​

110

​

​

3,483

​

​

3,818

​

Total

​

$

22,770

​

$

9,181

​

$

3,589

​

$

35,540

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Agriculture
and Turf

​

Construction
and Forestry

​

Financial
Services

​

Total

​

2019

​

​

​

​

​

​

​

​

​

 

​

​

​

Primary geographical markets:

​

​

​

​

​

​

​

​

​

​

​

​

​

United States

​

$

12,362

​

$

6,082

​

$

2,482

​

$

20,926

​

Canada

​

​

1,096

​

​

1,107

​

​

617

​

​

2,820

​

Western Europe

​

​

3,866

​

​

1,586

​

​

87

​

​

5,539

​

Central Europe and CIS

​

​

1,423

​

​

749

​

​

37

​

​

2,209

​

Latin America

​

​

2,894

​

​

719

​

​

272

​

​

3,885

​

Asia, Africa, Australia, New Zealand, and Middle East

​

​

2,488

​

​

1,265

​

​

126

​

​

3,879

​

Total

​

$

24,129

​

$

11,508

​

$

3,621

​

$

39,258

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Major product lines:

​

​

​

​

​

​

​

​

​

​

​

​

​

Large Agriculture

​

$

11,727

​

​

​

​

​

​

​

$

11,727

​

Small Agriculture

​

​

8,696

​

​

​

​

​

​

​

​

8,696

​

Turf

​

​

2,650

​

​

​

​

​

​

​

​

2,650

​

Construction

​

​

​

​

$

5,188

​

​

​

​

​

5,188

​

Compact Construction

​

​

​

​

​

1,279

​

​

​

​

​

1,279

​

Roadbuilding

​

​

​

​

​

3,193

​

​

​

​

​

3,193

​

Forestry

​

​

​

​

​

1,403

​

​

​

​

​

1,403

​

Financial Products

​

​

100

​

​

30

​

$

3,621

​

​

3,751

​

Other

​

​

956

​

​

415

​

​

​

​

​

1,371

​

Total

​

$

24,129

​

$

11,508

​

$

3,621

​

$

39,258

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Timing of revenue recognition:

​

​

​

​

​

​

​

​

​

​

​

​

​

Revenue recognized at a
point in time

​

$

23,915

​

$

11,391

​

$

111

​

$

35,417

​

Revenue recognized over time

​

​

214

​

​

117

​

​

3,510

​

​

3,841

​

Total

​

$

24,129

​

$

11,508

​

$

3,621

​

$

39,258

​

​

Following is a description of the company’s major product lines:

Large Agriculture – Includes net sales of tractors with more than approximately 200 horsepower and associated attachments, combines, cotton pickers, cotton strippers, and sugarcane harvesters; harvesting front-end equipment; sugarcane loaders and pull behind scrapers; tillage, seeding, and application equipment, including sprayers, nutrient management and soil preparation machinery; self-propelled forage harvesters, and related attachments and service parts.

Small Agriculture – Includes net sales of medium and utility tractors with less than approximately 200 horsepower, hay and forage equipment, balers, mowers, and related attachments and service parts.

Turf – Includes net sales of turf and utility equipment, including riding lawn equipment, golf course equipment, utility vehicles, and commercial mowing equipment, along with a broad line of associated implements, other outdoor power products, and related service parts.

Construction – Includes net sales of a broad range of machines used in construction, earthmoving, and material handling, including backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, and related attachments and service parts.

Compact Construction – Includes net sales of smaller construction equipment, including compact excavators, compact track loaders,

compact wheel loaders, skid steers, landscape loaders, and related attachments and service parts.

Roadbuilding – Includes net sales of equipment used in roadbuilding and renovation, including milling machines, recyclers, slipform pavers, surface miners, asphalt pavers, compactors, tandem and static rollers, mobile crushers and screens, mobile and stationary asphalt plants, and related attachments and service parts.

Forestry – Includes net sales of equipment used in timber harvesting, including log skidders, feller bunchers, log loaders, log forwarders, log harvesters, and related attachments and service parts.

Financial Products – Includes finance and interest income primarily from retail notes related to sales of John Deere equipment to end customers, wholesale financing to dealers of John Deere equipment, and revolving charge accounts; lease income from retail leases of John Deere equipment; and revenue from extended warranties.

Other – Includes sales of certain components to other equipment manufacturers, revenue earned over time from precision guidance, telematics, and other information enabled solutions, revenue from service performed at company owned dealerships and service centers, gains on disposition of property and businesses, trademark licensing revenue, and other miscellaneous revenue items.

The company invoices in advance of recognizing the sale of certain products and the revenue for certain services. These items are primarily for premiums for extended warranties, advance payments for future equipment sales, and subscription and service revenue related to precision guidance and telematic services. These advanced customer payments are presented as deferred revenue, a contract liability, in “Accounts payable and accrued expenses” in the consolidated balance sheet. The deferred revenue received, but not recognized in revenue, including extended warranty premiums also shown in Note 21, was $1,090 million and $1,010 million at November 1, 2020 and November 3, 2019, respectively. The contract liability is reduced as the revenue is recognized. Revenue recognized from deferred revenue that was recorded as a contract liability at the beginning of the fiscal year was $425 million in 2020 and $444 million in 2019.

The company entered into contracts with customers to deliver equipment and services that have not been recognized at November 1, 2020 because the equipment or services have not been provided. These contracts primarily relate to extended warranty and certain precision guidance and telematic services. The amount of unsatisfied performance obligations for contracts with an original duration greater than one year is $912 million at November 1, 2020. The estimated revenue to be recognized by fiscal year follows in millions of dollars: 2021 - $337, 2022 - $265, 2023 - $172, 2024 - $88, 2025 - $45, and later years - $5. As permitted, the company elected only to disclose remaining performance obligations with an original contract duration greater than one year. The contracts with an expected duration of one

year or less are generally for sales to dealers and end customers for equipment, service parts, repair services, and certain telematics services.