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REVENUE RECOGNITION
9 Months Ended
Jul. 28, 2024
REVENUE RECOGNITION  
REVENUE RECOGNITION

(3)  Revenue Recognition

Our net sales and revenues by primary geographic market, major product line, and timing of revenue recognition follow:

Three Months Ended July 28, 2024

    

Production & Precision Ag

    

Small Ag & Turf

    

Construction
& Forestry

    

Financial
Services

    

Total

Primary geographic markets:

             

             

United States

$

2,839

$

1,824

$

1,967

$

1,076

$

7,706

Canada

489

207

183

 

191

 

1,070

Western Europe

522

542

432

 

64

 

1,560

Central Europe and CIS

201

70

106

 

12

 

389

Latin America

841

125

305

 

94

 

1,365

Asia, Africa, Oceania, and Middle East

350

360

300

52

1,062

Total

$

5,242

$

3,128

$

3,293

$

1,489

$

13,152

Major product lines:

             

             

Production agriculture

$

5,038

$

5,038

Small agriculture

$

2,168

 

 

2,168

Turf

825

 

 

825

Construction

$

1,308

 

 

1,308

Compact construction

643

643

Roadbuilding

961

 

 

961

Forestry

269

 

 

269

Financial products

65

33

8

$

1,489

 

1,595

Other

139

102

104

 

 

345

Total

$

5,242

$

3,128

$

3,293

$

1,489

$

13,152

Revenue recognized:

             

             

At a point in time

$

5,143

$

3,084

$

3,269

$

35

$

11,531

Over time

99

44

24

1,454

1,621

Total

$

5,242

$

3,128

$

3,293

$

1,489

$

13,152

   

Nine Months Ended July 28, 2024

Production & Precision Ag

    

Small Ag & Turf

    

Construction
& Forestry

    

Financial
Services

    

Total

Primary geographic markets:

United States

$

9,441

$

5,011

$

6,563

$

3,041

$

24,056

Canada

1,475

492

635

 

538

 

3,140

Western Europe

1,684

1,747

1,263

 

144

 

4,838

Central Europe and CIS

655

223

291

 

28

 

1,197

Latin America

2,510

326

895

 

346

 

4,077

Asia, Africa, Oceania, and Middle East

1,199

1,074

829

162

3,264

Total

$

16,964

$

8,873

$

10,476

$

4,259

$

40,572

Major product lines:

             

             

Production agriculture

$

16,336

$

16,336

Small agriculture

$

5,984

 

 

5,984

Turf

2,491

 

 

2,491

Construction

$

4,528

 

 

4,528

Compact construction

1,964

1,964

Roadbuilding

2,804

 

 

2,804

Forestry

832

 

832

Financial products

164

91

43

$

4,259

 

4,557

Other

464

307

305

 

 

1,076

Total

$

16,964

$

8,873

$

10,476

$

4,259

$

40,572

Revenue recognized:

             

             

At a point in time

$

16,707

$

8,753

$

10,395

$

97

$

35,952

Over time

257

120

81

4,162

4,620

Total

$

16,964

$

8,873

$

10,476

$

4,259

$

40,572

Three Months Ended July 30, 2023

    

Production & Precision Ag

    

Small Ag & Turf

    

Construction
& Forestry

    

Financial
Services

    

Total

Primary geographic markets:

             

             

United States

$

3,394

$

2,098

$

2,346

$

860

$

8,698

Canada

397

179

288

 

165

 

1,029

Western Europe

833

802

421

35

 

2,091

Central Europe and CIS

302

85

98

6

 

491

Latin America

1,326

220

371

117

 

2,034

Asia, Africa, Oceania, and Middle East

720

422

271

45

1,458

Total

$

6,972

$

3,806

$

3,795

$

1,228

$

15,801

Major product lines:

             

             

Production agriculture

$

6,721

$

6,721

Small agriculture

$

2,688

 

 

2,688

Turf

964

 

 

964

Construction

$

1,745

 

 

1,745

Compact construction

614

614

Roadbuilding

987

 

 

987

Forestry

334

 

 

334

Financial products

89

28

15

$

1,228

 

1,360

Other

162

126

100

 

 

388

Total

$

6,972

$

3,806

$

3,795

$

1,228

$

15,801

Revenue recognized:

             

             

At a point in time

$

6,857

$

3,769

$

3,767

$

30

$

14,423

Over time

115

37

28

1,198

1,378

Total

$

6,972

$

3,806

$

3,795

$

1,228

$

15,801

Nine Months Ended July 30, 2023

    

Production & Precision Ag

    

Small Ag & Turf

    

Construction
& Forestry

    

Financial
Services

    

Total

Primary geographic markets:

United States

$

10,079

$

6,005

$

6,807

$

2,339

$

25,230

Canada

1,303

514

865

468

 

3,150

Western Europe

2,092

2,254

1,278

95

 

5,719

Central Europe and CIS

897

420

263

26

 

1,606

Latin America

4,106

577

1,098

318

 

6,099

Asia, Africa, Oceania, and Middle East

1,709

1,291

906

129

4,035

Total

$

20,186

$

11,061

$

11,217

$

3,375

$

45,839

Major product lines:

             

             

Production agriculture

$

19,565

$

19,565

Small agriculture

$

7,835

 

7,835

Turf

2,782

 

2,782

Construction

$

5,040

 

5,040

Compact construction

1,750

1,750

Roadbuilding

2,939

 

2,939

Forestry

1,119

 

1,119

Financial products

149

66

40

$

3,375

 

3,630

Other

472

378

329

 

1,179

Total

$

20,186

$

11,061

$

11,217

$

3,375

$

45,839

Revenue recognized:

             

             

At a point in time

$

19,965

$

10,970

$

11,142

$

80

$

42,157

Over time

221

91

75

3,295

3,682

Total

$

20,186

$

11,061

$

11,217

$

3,375

$

45,839

We invoice in advance of recognizing the sale of certain products and the revenue for certain services. These relate to extended warranty premiums, advance payments for future equipment sales, and subscription and service revenue related to precision guidance, telematic services, and other information enabled solutions. These advanced customer payments are presented as deferred revenue, a contract liability, in “Accounts payable and accrued expenses.” The deferred revenue received, but not recognized in revenue, was $1,895, $1,697, and $1,753 at July 28, 2024, October 29, 2023, and July 30, 2023, respectively. The contract liability is reduced as the revenue is recognized. During the three months ended July 28, 2024 and July 30, 2023, $126 and $96, respectively, of revenue was recognized from deferred revenue that was recorded as a contract liability at the beginning of the respective fiscal year. During the nine months ended July 28, 2024 and July 30, 2023, $484 and $440, respectively, of revenue was recognized from deferred revenue that was recorded as a contract liability at the beginning of the respective fiscal year.

The amount of unsatisfied performance obligations for contracts with an original duration greater than one year was $1,677 at July 28, 2024. The estimated revenue to be recognized by fiscal year follows: remainder of 2024 – $188, 2025 – $456, 2026 – $384, 2027 – $254, 2028 – $157, 2029 – $128, and later years – $110. As permitted, we elected only to disclose remaining performance obligations with an original contract duration greater than one year. The contracts with an expected duration of one year or less are for sales to dealers and retail customers for equipment, service parts, repair services, and certain telematics services.