XML 43 R86.htm IDEA: XBRL DOCUMENT
v2.4.0.8

Segment Reporting (Narrative) (Details) (USD $) In Millions, unless otherwise specified | 3 Months Ended | 12 Months Ended
--- | --- | ---
Dec. 31, 2013 | Sep. 30, 2013 | Jun. 30, 2013 | Mar. 31, 2013 | Dec. 31, 2012 | Sep. 30, 2012 | Jun. 30, 2012 | Mar. 31, 2012 | Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Net revenue | $ 6,080 | $ 6,553 | $ 6,305 | $ 5,528 | $ 6,242 | $ 6,242 | $ 6,487 | $ 5,647 | $ 24,466 | $ 24,618 | $ 23,800
Smokeable Products [Member] | Operating Segments [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Net revenue |  |  |  |  |  |  |  |  | 21,868 | 22,216 | 21,970
Smokeable Products [Member] | Operating Segments [Member] | Cigars [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Net revenue |  |  |  |  |  |  |  |  | 560 | 601 | 567
Smokeable Products [Member] | Operating Segments [Member] | Cigarettes [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Net revenue |  |  |  |  |  |  |  |  | 21,308 | 21,615 | 21,403
Smokeable Products [Member] | Non-Participating Manufacturer Adjustment Items [Member] | NPM Adjustment to Cost Of Sales [Member] | Philip Morris USA [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
NPM Adjustment Items |  |  |  |  |  |  |  |  | 664 |  |
Smokeable Products [Member] | Non-Participating Manufacturer Adjustment Settlement [Member] | Philip Morris USA [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
NPM Adjustment Items |  |  | 36 | 483 |  |  |  |  | 519 |  |
Smokeable Products [Member] | Non-Participating Manufacturer Arbitration Panel Decision [Member] | NPM Adjustment to Cost Of Sales [Member] | Philip Morris USA [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
NPM Adjustment Items | 145 |  |  |  |  |  |  |  | 145 |  |
Wine [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Number of distributors comprising net revenue |  |  |  |  |  |  |  |  | 3 | 3 | 3
Wine [Member] | Operating Segments [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Net revenue |  |  |  |  |  |  |  |  | $ 609 | $ 561 | $ 516
Wine [Member] | Sales Revenue, Net [Member] | Credit Concentration Risk [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Contribution of net revenues by major customer percentage |  |  |  |  |  |  |  |  | 66.00% | 66.00% | 66.00%
McLane Company Inc [Member] | Sales Revenue, Net [Member] | Credit Concentration Risk [Member] |  |  |  |  |  |  |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |  |  |  |  |  |  |
Contribution of net revenues by major customer percentage |  |  |  |  |  |  |  |  | 27.00% | 27.00% |

X
- Definition Number of Distributors Comprising Net Revenue + References No definition available. + Details
Name: | mo_NumberofDistributorsComprisingNetRevenue
Namespace Prefix: | mo_
Data Type: | xbrli:integerItemType
Balance Type: | na
Period Type: | duration

X
- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=28364263&loc=d3e13537-108611 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6404-108592 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 825 -SubTopic 10 -Section 50 -Paragraph 20 -URI http://asc.fasb.org/extlink&oid=28364263&loc=d3e13531-108611 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -Section 50 -Paragraph 18 -URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6351-108592 + Details
Name: | us-gaap_ConcentrationRiskPercentage1
Namespace Prefix: | us-gaap_
Data Type: | num:percentItemType
Balance Type: | na
Period Type: | duration

X
- Definition Amount of judgment or settlement awarded to (against) the entity in respect of litigation. + References No definition available. + Details
Name: | us-gaap_LitigationSettlementAmount
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 1 -Article 5 + Details
Name: | us-gaap_SalesRevenueNet
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | us-gaap_SegmentReportingInformationLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration