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STOCKHOLDERS' EQUITY: (Details 2) (Employee Stock Purchase Plan)
3 Months Ended
Mar. 31, 2013
Share based compensation  
Percentage of title acquired by employee in every two years on shares paid in previous two years 50.00%
The period describing the expiration of the contribution period and the bonus eligibility 8 years
Bonus shares granted to participant (as a ratio) 0.1
Voluntary resignation
 
Share based compensation  
Deduction over the amount to be paid to the employee on termination of employment after first year (as a percent) 90.00%
Deduction over the amount to be paid to the employee on termination of employment after second year (as a percent) 80.00%
Deduction over the amount to be paid to the employee on termination of employment after third year (as a percent) 70.00%
Deduction over the amount to be paid to the employee on termination of employment after fourth year (as a percent) 60.00%
Deduction over the amount to be paid to the employee on termination of employment after fifth year (as a percent) 50.00%
Deduction over the amount to be paid to the employee on termination of employment after sixth year (as a percent) 40.00%
Deduction over the amount to be paid to the employee on termination of employment after seventh year (as a percent) 20.00%
Involuntary termination
 
Share based compensation  
Deduction over the amount to be paid to the employee on termination of employment after first year (as a percent) 100.00%
Deduction over the amount to be paid to the employee on termination of employment after second year (as a percent) 95.00%
Deduction over the amount to be paid to the employee on termination of employment after third year (as a percent) 90.00%
Deduction over the amount to be paid to the employee on termination of employment after fourth year (as a percent) 80.00%
Deduction over the amount to be paid to the employee on termination of employment after fifth year (as a percent) 70.00%
Deduction over the amount to be paid to the employee on termination of employment after sixth year (as a percent) 60.00%
Deduction over the amount to be paid to the employee on termination of employment after seventh year (as a percent) 50.00%