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v3.25.1

Accrued Liabilities and Other Payables (Details) ¥ in Thousands, $ in Thousands | Dec. 31, 2024 CNY (¥) | Dec. 31, 2024 USD ($) | Dec. 31, 2023 CNY (¥)
--- | --- | --- | ---
Accrued Liabilities and Other Payables |  |  |
Customer deposits on NetEase Pay accounts | ¥ 3,884,420 |  | ¥ 3,268,237
Marketing expenses and promotion materials | 3,161,538 |  | 3,063,280
Content cost | 1,976,929 |  | 1,432,706
Accrued fixed assets related payables | 1,012,438 |  | 1,027,401
Accrued revenue sharing | 935,818 |  | 969,903
Professional fees and technical charges | 925,419 |  | 789,955
Deferred government grants | 460,360 |  | 356,239
Administrative expenses and other staff related cost | 417,286 |  | 448,926
Server and bandwidth service fees | 192,942 |  | 196,202
Accrued freight and warehousing charge | 58,936 |  | 83,902
Acquisition considerations | 13,544 |  | 204,229
Customer refund for licensed games | 5,524 |  | 97,301
Others | 1,183,878 |  | 732,625
Total accrued liabilities and other payables | ¥ 14,229,032 | $ 1,949,369 | ¥ 12,670,906

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