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REVENUE | 3 Months Ended
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Mar. 31, 2021
Revenue |
Revenue | NOTE 9 – REVENUE ​ The table below identifies the Company’s revenues disaggregated by major customer type for the three months ended March 31, 2021 and 2020 (in thousands): ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | For the Three Months Ended
​ | ​ | March 31,
​ |  | 2021 |  | 2020
Sales to do-it-yourself customers | ​ | $ | 1,781,166 | ​ | $ | 1,345,482
Sales to professional service provider customers |  | ​ | 1,239,086 |  | ​ | 1,070,199
Other sales and sales adjustments |  | ​ | 70,647 |  | ​ | 60,806
Total sales | ​ | $ | 3,090,899 | ​ | $ | 2,476,487
​ As of March 31, 2021, and December 31, 2020, the Company had recorded a deferred revenue liability of $4.9 million and $4.5 million, respectively, related to its loyalty program, which were included in “Other liabilities” on the accompanying Condensed Consolidated Balance Sheets. During the three months ended March 31, 2021 and 2020, the Company recognized $3.4 million and $3.2 million, respectively, of deferred revenue related to its loyalty program, which were included in “Sales” on the accompanying Condensed Consolidated Statements of Income. ​ See Note 6 for information concerning the expected costs associated with the Company’s assurance warranty obligations.

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