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Segment Reporting | 3 Months Ended
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Mar. 31, 2015
Segment Reporting | Note 15. Segment Reporting We manufacture and market primarily snack food and beverage products, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy, coffee & powdered beverages and various cheese & grocery products. We manage our global business and report operating results through geographic units. Our operations and management structure are organized into five reportable operating segments:
| • |  | Latin America
| • |  | Asia Pacific
| • |  | Eastern Europe, Middle East and Africa (“EEMEA”)
| • |  | Europe
| • |  | North America
We manage our operations by region to leverage regional operating scale, manage different and changing business environments more effectively and pursue growth opportunities as they arise in our key markets. Beginning in 2015, within each region, we also manage by product category. The change did not affect our operating or reportable segments. In 2014, we managed our operations within Latin America, Asia Pacific and EEMEA by location and within Europe and North America by product category. Also, in 2015, we began to report stock-based compensation for our corporate employees, which was previously reported within our North America region, within general corporate expenses. During the first quarter of 2015, we reclassified $11 million of corporate stock-based compensation expense out of the North America segment. We use segment operating income to evaluate segment performance and allocate resources. We believe it is appropriate to disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized gains and losses on hedging activities (which are a component of cost of sales), general corporate expenses (which are a component of selling, general and administrative expenses), amortization of intangibles, gains and losses on divestitures or acquisitions and acquisition-related costs (which are a component of selling, general and administrative expenses) in all periods presented. We exclude these items from segment operating income in order to provide better transparency of our segment operating results. Furthermore, we centrally manage interest and other expense, net. Accordingly, we do not present these items by segment because they are excluded from the segment profitability measure that management reviews. Our segment net revenues and earnings were:
|  | For the Three Months Ended March 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Net revenues: |  |  |  |  |  |  |  |
Latin America |  | $ | 1,257 |  |  | $ | 1,356 |
Asia Pacific |  |  | 1,153 |  |  |  | 1,223 |
EEMEA |  |  | 695 |  |  |  | 838 |
Europe |  |  | 2,975 |  |  |  | 3,557 |
North America |  |  | 1,682 |  |  |  | 1,667 |
Net revenues |  | $ | 7,762 |  |  | $ | 8,641 |
|  | For the Three Months Ended March 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Earnings before income taxes: |  |  |  |  |  |  |  |
Operating income: |  |  |  |  |  |  |  |
Latin America |  | $ | 154 |  |  | $ | 44 |
Asia Pacific |  |  | 146 |  |  |  | 188 |
EEMEA |  |  | 32 |  |  |  | 64 |
Europe |  |  | 326 |  |  |  | 463 |
North America |  |  | 281 |  |  |  | 203 |
Unrealized gains / (losses) on hedging activities |  |  | (7 | ) |  |  | 7 |
General corporate expenses |  |  | (74 | ) |  |  | (72 | )
Amortization of intangibles |  |  | (46 | ) |  |  | (54 | )
Acquisition-related costs |  |  | (1 | ) |  |  | – |
Operating income |  |  | 811 |  |  |  | 843 |
Interest and other expense, net |  |  | (386 | ) |  |  | (720 | )
Earnings before income taxes |  | $ | 425 |  |  | $ | 123 |
Items impacting our segment operating results are discussed in Note 1, Basis of Presentation, including the Venezuelan currency devaluation, Note 2, Divestitures and Acquisitions and Note 6, Restructuring Programs. Also see Note 7, Debt, and Note 8, Financial Instruments, for more information on our interest and other expense, net for each period. Net revenues by product category were:
|  | For the Three Months Ended March 31, 2015 |
|  | Latin |  |  | Asia |  |  |  |  |  |  |  |  | North |  |  |  |
| America |  |  | Pacific |  |  | EEMEA |  |  | Europe |  |  | America |  |  | Total |
|  | (in millions) |
Biscuits |  | $ | 309 |  |  | $ | 316 |  |  | $ | 124 |  |  | $ | 594 |  |  | $ | 1,358 |  |  | $ | 2,701 |
Chocolate |  |  | 294 |  |  |  | 402 |  |  |  | 199 |  |  |  | 1,228 |  |  |  | 56 |  |  |  | 2,179 |
Gum & Candy |  |  | 295 |  |  |  | 191 |  |  |  | 118 |  |  |  | 183 |  |  |  | 268 |  |  |  | 1,055 |
Beverages |  |  | 214 |  |  |  | 115 |  |  |  | 185 |  |  |  | 674 |  |  |  | – |  |  |  | 1,188 |
Cheese & Grocery |  |  | 145 |  |  |  | 129 |  |  |  | 69 |  |  |  | 296 |  |  |  | – |  |  |  | 639 |
Total net revenues |  | $ | 1,257 |  |  | $ | 1,153 |  |  | $ | 695 |  |  | $ | 2,975 |  |  | $ | 1,682 |  |  | $ | 7,762 |
|  | For the Three Months Ended March 31, 2014 (1) |
|  | Latin |  |  | Asia |  |  |  |  |  |  |  |  | North |  |  |  |
| America |  |  | Pacific |  |  | EEMEA |  |  | Europe |  |  | America |  |  | Total |
|  | (in millions) |
Biscuits |  | $ | 327 |  |  | $ | 331 |  |  | $ | 147 |  |  | $ | 722 |  |  | $ | 1,341 |  |  | $ | 2,868 |
Chocolate |  |  | 324 |  |  |  | 418 |  |  |  | 243 |  |  |  | 1,476 |  |  |  | 63 |  |  |  | 2,524 |
Gum & Candy |  |  | 286 |  |  |  | 206 |  |  |  | 147 |  |  |  | 223 |  |  |  | 263 |  |  |  | 1,125 |
Beverages |  |  | 255 |  |  |  | 122 |  |  |  | 228 |  |  |  | 777 |  |  |  | – |  |  |  | 1,382 |
Cheese & Grocery |  |  | 164 |  |  |  | 146 |  |  |  | 73 |  |  |  | 359 |  |  |  | – |  |  |  | 742 |
Total net revenues |  | $ | 1,356 |  |  | $ | 1,223 |  |  | $ | 838 |  |  | $ | 3,557 |  |  | $ | 1,667 |  |  | $ | 8,641 |
| (1) | During 2014, we realigned some of our products across product categories and as such, we reclassified the product category net revenues on a basis consistent with the 2015 presentation.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8864-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8933-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8844-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8538-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8981-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8984-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8924-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8971-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8595-108599 + Details
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